{"id":259,"date":"2026-04-26T18:43:51","date_gmt":"2026-04-26T21:43:51","guid":{"rendered":"https:\/\/paulafranca.com.br\/about\/"},"modified":"2026-06-17T15:36:55","modified_gmt":"2026-06-17T18:36:55","slug":"about","status":"publish","type":"page","link":"https:\/\/paulafranca.com.br\/en\/about\/","title":{"rendered":"Sobre"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\n\n\n\n\nSobre \u2014 Paula Fran\u00e7a Consultoria<\/title>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:ital,wght@0,200;0,300;0,400;0,500;0,600;1,300;1,400&display=swap\" rel=\"stylesheet\">\n<style>\n :root {\n --navy: #0e1f3d;\n --navy-deep: #08152b;\n --wine: #6b2838;\n --cream: #f5efe0;\n --text: #f5efe0;\n --line: rgba(245, 239, 224, 0.15);\n }\n\n * { margin: 0; padding: 0; box-sizing: border-box; }\n html { scroll-behavior: smooth; }\n\n body {\n background: var(--navy);\n color: var(--text);\n font-family: 'Poppins', 'Helvetica Neue', Arial, sans-serif;\n overflow-x: hidden;\n }\n\n .sobre-paula {\n position: relative;\n background: var(--navy);\n overflow: hidden;\n padding: 6rem 0 5rem;\n }\n\n .sobre-paula::before {\n content: '';\n position: absolute;\n inset: 0;\n background: \n radial-gradient(ellipse at 15% 25%, rgba(245, 239, 224, 0.02) 0%, transparent 55%),\n radial-gradient(ellipse at 85% 75%, rgba(245, 239, 224, 0.015) 0%, transparent 55%);\n z-index: 0;\n pointer-events: none;\n }\n\n .eyebrow {\n display: inline-flex;\n align-items: center;\n gap: 0.85rem;\n font-family: 'Poppins', sans-serif !important;\n font-weight: 400 !important;\n font-size: 0.65rem !important;\n letter-spacing: 0.45em;\n text-transform: uppercase;\n color: #f5efe0 !important;\n margin-bottom: 1.5rem;\n padding-left: 0.45em;\n }\n\n .eyebrow::before {\n content: '';\n width: 36px;\n height: 1px;\n background: #f5efe0;\n opacity: 0.5;\n }\n\n .eyebrow::after {\n content: '';\n width: 5px;\n height: 5px;\n border: 1px solid #f5efe0;\n border-radius: 50%;\n opacity: 0.5;\n margin-left: 0.5rem;\n }\n\n .eyebrow.center {\n justify-content: center;\n padding-left: 0;\n }\n\n .reveal {\n opacity: 0;\n transform: translateY(30px);\n transition: opacity 1s cubic-bezier(0.16, 1, 0.3, 1), transform 1s cubic-bezier(0.16, 1, 0.3, 1);\n }\n\n .reveal.visible {\n opacity: 1;\n transform: translateY(0);\n }\n\n .reveal-delay-1 { transition-delay: 0.15s; }\n .reveal-delay-2 { transition-delay: 0.3s; }\n\n .sobre-container {\n max-width: 1200px;\n margin: 0 auto;\n padding: 0 2rem;\n display: grid;\n grid-template-columns: 0.85fr 1fr;\n gap: 4rem;\n align-items: center;\n position: relative;\n z-index: 5;\n margin-bottom: 7rem;\n }\n\n .sobre-imagem { position: relative; }\n\n .imagem-card {\n position: relative;\n border-radius: 20px;\n overflow: hidden;\n aspect-ratio: 4 \/ 5;\n background: rgba(245, 239, 224, 0.05);\n border: 1px solid var(--line);\n box-shadow: 0 30px 60px rgba(0, 0, 0, 0.3);\n transition: transform 0.6s cubic-bezier(0.16, 1, 0.3, 1);\n }\n\n .imagem-card:hover { transform: translateY(-6px); }\n\n .imagem-card::before {\n content: '';\n position: absolute;\n inset: 0;\n background: linear-gradient(180deg, transparent 50%, rgba(14, 31, 61, 0.4) 100%);\n z-index: 2;\n pointer-events: none;\n }\n\n .imagem-card img {\n width: 100% !important;\n height: 100% !important;\n object-fit: cover !important;\n display: block !important;\n opacity: 1 !important;\n visibility: visible !important;\n position: absolute !important;\n top: 0 !important;\n left: 0 !important;\n z-index: 1;\n transition: transform 1.2s cubic-bezier(0.16, 1, 0.3, 1);\n }\n\n .imagem-card:hover img { transform: scale(1.04); }\n\n .imagem-card::after {\n content: '';\n position: absolute;\n top: 14px;\n right: 14px;\n width: 6px;\n height: 6px;\n background: var(--cream);\n border-radius: 50%;\n opacity: 0.6;\n box-shadow: 0 0 0 4px rgba(245, 239, 224, 0.1);\n z-index: 3;\n }\n\n .sobre-destaque {\n position: absolute;\n bottom: -2rem;\n right: -1.5rem;\n background: #6b2838;\n padding: 1.5rem 1.75rem;\n border-radius: 16px;\n box-shadow: 0 20px 50px rgba(107, 40, 56, 0.5);\n max-width: 200px;\n z-index: 4;\n transition: transform 0.6s cubic-bezier(0.16, 1, 0.3, 1);\n }\n\n .sobre-destaque:hover { transform: translateY(-4px) scale(1.02); }\n\n .sobre-destaque span {\n font-family: 'Poppins', sans-serif !important;\n font-weight: 200 !important;\n font-size: 2.4rem !important;\n line-height: 1 !important;\n color: #f5efe0 !important;\n display: block;\n margin-bottom: 0.4rem;\n letter-spacing: -0.02em;\n }\n\n .sobre-destaque p {\n font-family: 'Poppins', sans-serif !important;\n font-weight: 300 !important;\n font-size: 0.72rem !important;\n line-height: 1.4 !important;\n color: rgba(245, 239, 224, 0.85) !important;\n letter-spacing: 0.05em;\n margin: 0 !important;\n }\n\n .sobre-conteudo h2 {\n font-family: 'Poppins', sans-serif !important;\n font-weight: 200 !important;\n font-size: clamp(1.6rem, 3vw, 2.6rem) !important;\n line-height: 1.2 !important;\n color: #f5efe0 !important;\n letter-spacing: -0.015em;\n margin-bottom: 1.75rem;\n }\n\n .sobre-conteudo p {\n font-family: 'Poppins', sans-serif !important;\n font-weight: 300 !important;\n font-size: 0.92rem !important;\n line-height: 1.8 !important;\n color: rgba(245, 239, 224, 0.8) !important;\n margin-bottom: 1.25rem;\n }\n\n .sobre-frase {\n margin-top: 2rem;\n padding: 1.75rem 1.75rem 1.75rem 2rem;\n border-left: 2px solid rgba(245, 239, 224, 0.4);\n background: rgba(245, 239, 224, 0.03);\n border-radius: 0 16px 16px 0;\n font-family: 'Poppins', sans-serif !important;\n font-style: italic !important;\n font-weight: 400 !important;\n font-size: clamp(0.95rem, 1.15vw, 1.1rem) !important;\n line-height: 1.6 !important;\n color: var(--cream) !important;\n }\n\n .timeline-section {\n max-width: 1100px;\n margin: 0 auto 6rem;\n padding: 0 2rem;\n text-align: center;\n position: relative;\n z-index: 5;\n }\n\n .timeline-section h3 {\n font-family: 'Poppins', sans-serif !important;\n font-weight: 200 !important;\n font-size: clamp(1.5rem, 2.6vw, 2.2rem) !important;\n line-height: 1.25 !important;\n color: #f5efe0 !important;\n letter-spacing: -0.01em;\n max-width: 720px;\n margin: 0 auto 4rem;\n }\n\n .timeline {\n position: relative;\n text-align: left;\n max-width: 900px;\n margin: 0 auto;\n }\n\n .timeline::before {\n content: '';\n position: absolute;\n left: 40px;\n top: 0;\n bottom: 0;\n width: 1px;\n background: linear-gradient(180deg, transparent, var(--line) 8%, var(--line) 92%, transparent);\n }\n\n .timeline-item {\n position: relative;\n display: grid;\n grid-template-columns: 80px 1fr;\n gap: 2rem;\n align-items: start;\n padding: 1.5rem 0 2rem 0;\n transition: opacity 0.8s ease, transform 0.8s ease;\n }\n\n .timeline-number {\n position: relative;\n width: 80px;\n height: 80px;\n display: flex;\n align-items: center;\n justify-content: center;\n background: var(--navy);\n border: 1px solid rgba(245, 239, 224, 0.25);\n border-radius: 50%;\n font-family: 'Poppins', sans-serif !important;\n font-weight: 300 !important;\n font-size: 1.1rem !important;\n letter-spacing: 0.1em;\n color: #f5efe0 !important;\n transition: all 0.5s cubic-bezier(0.16, 1, 0.3, 1);\n z-index: 2;\n }\n\n .timeline-item:hover .timeline-number {\n background: #6b2838;\n border-color: var(--cream);\n transform: scale(1.05);\n box-shadow: 0 10px 30px rgba(107, 40, 56, 0.5);\n }\n\n .timeline-content {\n padding-top: 1rem;\n transition: transform 0.5s cubic-bezier(0.16, 1, 0.3, 1);\n }\n\n .timeline-item:hover .timeline-content { transform: translateX(8px); }\n\n .timeline-content span {\n font-family: 'Poppins', sans-serif !important;\n font-style: italic !important;\n font-weight: 400 !important;\n font-size: 0.7rem !important;\n letter-spacing: 0.18em;\n text-transform: uppercase;\n color: rgba(245, 239, 224, 0.55) !important;\n margin-bottom: 0.6rem;\n display: block;\n }\n\n .timeline-content h4 {\n font-family: 'Poppins', sans-serif !important;\n font-weight: 400 !important;\n font-size: clamp(1rem, 1.4vw, 1.25rem) !important;\n line-height: 1.3 !important;\n color: #f5efe0 !important;\n margin-bottom: 0.85rem !important;\n }\n\n .timeline-content p {\n font-family: 'Poppins', sans-serif !important;\n font-weight: 300 !important;\n font-size: 0.85rem !important;\n line-height: 1.7 !important;\n color: rgba(245, 239, 224, 0.75) !important;\n max-width: 620px;\n margin: 0 !important;\n }\n\n .sobre-final {\n max-width: 760px;\n margin: 0 auto;\n padding: 4rem 3rem;\n background: rgba(245, 239, 224, 0.04);\n border: 1px solid var(--line);\n border-radius: 24px;\n text-align: center;\n position: relative;\n z-index: 5;\n }\n\n .sobre-final h3 {\n font-family: 'Poppins', sans-serif !important;\n font-weight: 200 !important;\n font-size: clamp(1.3rem, 2.2vw, 1.9rem) !important;\n line-height: 1.25 !important;\n color: #f5efe0 !important;\n letter-spacing: -0.01em;\n margin-bottom: 1.5rem !important;\n }\n\n .sobre-final p {\n font-family: 'Poppins', sans-serif !important;\n font-style: italic !important;\n font-weight: 300 !important;\n font-size: clamp(0.9rem, 1.05vw, 1rem) !important;\n line-height: 1.65 !important;\n color: rgba(245, 239, 224, 0.8) !important;\n max-width: 580px;\n margin: 0 auto 2.5rem !important;\n }\n\n .btn-paula {\n position: relative;\n display: inline-flex;\n align-items: center;\n gap: 0.65rem;\n padding: 0.95rem 1.85rem;\n background: var(--cream);\n color: var(--navy) !important;\n font-family: 'Poppins', sans-serif !important;\n font-weight: 500 !important;\n font-size: 0.68rem !important;\n letter-spacing: 0.22em;\n text-transform: uppercase;\n border: none;\n border-radius: 999px;\n cursor: pointer;\n overflow: hidden;\n text-decoration: none;\n white-space: nowrap;\n box-shadow: 0 4px 20px rgba(0, 0, 0, 0.15);\n transition: transform 0.5s cubic-bezier(0.16, 1, 0.3, 1),\n color 0.4s ease,\n box-shadow 0.5s ease;\n }\n\n .btn-paula::before {\n content: '';\n position: absolute;\n inset: 0;\n background: var(--wine);\n transform: translateY(101%);\n transition: transform 0.55s cubic-bezier(0.16, 1, 0.3, 1);\n z-index: 0;\n }\n\n .btn-paula span, .btn-paula svg {\n position: relative;\n z-index: 1;\n color: inherit;\n }\n\n .btn-paula:hover {\n transform: translateY(-3px);\n color: var(--cream) !important;\n box-shadow: 0 12px 30px rgba(107, 40, 56, 0.35);\n }\n\n .btn-paula:hover::before { transform: translateY(0); }\n\n @media (max-width: 968px) {\n .sobre-paula { padding: 4rem 0 3rem; }\n .sobre-container { grid-template-columns: 1fr; gap: 4rem 2rem; padding: 0 1.5rem; margin-bottom: 5rem; }\n .sobre-imagem { max-width: 420px; margin: 0 auto; }\n .sobre-destaque { right: 1rem; bottom: -1.5rem; }\n .timeline-section { padding: 0 1.5rem; margin-bottom: 4rem; }\n .timeline::before { left: 30px; }\n .timeline-item { grid-template-columns: 60px 1fr; gap: 1.25rem; }\n .timeline-number { width: 60px; height: 60px; font-size: 0.9rem !important; }\n }\n\n @media (max-width: 600px) {\n .sobre-frase { padding: 1.25rem 1.25rem 1.25rem 1.5rem; }\n .sobre-final { padding: 2.5rem 1.5rem; margin: 0 1rem; }\n .imagem-card { aspect-ratio: 4 \/ 4.5; }\n }\n<\/style>\n<\/head>\n<body>\n\n<section class=\"sobre-paula\">\n <div class=\"sobre-container\">\n\n <div class=\"sobre-imagem reveal\">\n <div class=\"imagem-card\" style=\"background-image: url('https:\/\/paulafranca.com.br\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-13-de-mai.-de-2026-11_15_09.png'); background-size: cover; background-position: center;\">\n <img decoding=\"async\" src=\"https:\/\/paulafranca.com.br\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-13-de-mai.-de-2026-11_15_09.png\" alt=\"Paula Fran\u00e7a Consultoria\">\n <\/div>\n <div class=\"sobre-destaque\">\n <span>25+<\/span>\n <p id=\"txt-destaque\">anos de experi\u00eancia no varejo<\/p>\n <\/div>\n <\/div>\n\n <div class=\"sobre-conteudo reveal reveal-delay-1\">\n <span class=\"eyebrow\" id=\"txt-eyebrow\">Sobre a Paula Fran\u00e7a Consultoria<\/span>\n <h2 id=\"txt-h2\">Experi\u00eancia, estrat\u00e9gia e m\u00e9todo para neg\u00f3cios em transforma\u00e7\u00e3o.<\/h2>\n <p id=\"txt-p1\">A Paula Fran\u00e7a Consultoria nasceu da uni\u00e3o entre uma trajet\u00f3ria s\u00f3lida no varejo, uma vis\u00e3o estrat\u00e9gica sobre o digital e uma nova fase de vida que trouxe ainda mais prop\u00f3sito \u00e0 sua atua\u00e7\u00e3o.<\/p>\n <p id=\"txt-p2\">Ao longo de 25 anos dedicados ao varejo e mais de uma d\u00e9cada no universo digital, Paula acompanhou de perto as transforma\u00e7\u00f5es do consumo, a ascens\u00e3o dos marketplaces, a integra\u00e7\u00e3o entre canais f\u00edsicos e digitais e a import\u00e2ncia de decis\u00f5es orientadas por dados.<\/p>\n <div class=\"sobre-frase\" id=\"txt-frase\">\n Transformar neg\u00f3cios vai muito al\u00e9m de tecnologia. Exige vis\u00e3o, estrutura, execu\u00e7\u00e3o e sensibilidade.\n <\/div>\n <\/div>\n\n <\/div>\n\n <div class=\"timeline-section\">\n <div class=\"reveal\">\n <span class=\"eyebrow center\" id=\"txt-eyebrow-tl\">Linha do tempo<\/span>\n <h3 id=\"txt-tl-title\">Uma trajet\u00f3ria constru\u00edda entre varejo, digital e transforma\u00e7\u00e3o.<\/h3>\n <\/div>\n\n <div class=\"timeline\">\n\n <div class=\"timeline-item reveal\">\n <div class=\"timeline-number\">01<\/div>\n <div class=\"timeline-content\">\n <span id=\"txt-tl1-tag\">In\u00edcio da jornada<\/span>\n <h4 id=\"txt-tl1-h\">25 anos no varejo<\/h4>\n <p id=\"txt-tl1-p\">Uma carreira constru\u00edda dentro das transforma\u00e7\u00f5es do varejo, acompanhando mudan\u00e7as no consumo, na gest\u00e3o e na forma como empresas se conectam com seus clientes.<\/p>\n <\/div>\n <\/div>\n\n <div class=\"timeline-item reveal\">\n <div class=\"timeline-number\">02<\/div>\n <div class=\"timeline-content\">\n <span id=\"txt-tl2-tag\">Expans\u00e3o digital<\/span>\n <h4 id=\"txt-tl2-h\">Mais de uma d\u00e9cada no digital<\/h4>\n <p id=\"txt-tl2-p\">Atua\u00e7\u00e3o em projetos digitais, marketplaces, canais de venda online e estrat\u00e9gias orientadas por dados, conectando opera\u00e7\u00e3o, tecnologia e crescimento.<\/p>\n <\/div>\n <\/div>\n\n <div class=\"timeline-item reveal\">\n <div class=\"timeline-number\">03<\/div>\n <div class=\"timeline-content\">\n <span id=\"txt-tl3-tag\">Gest\u00e3o e lideran\u00e7a<\/span>\n <h4 id=\"txt-tl3-h\">Projetos estrat\u00e9gicos em empresas de diferentes portes<\/h4>\n <p id=\"txt-tl3-p\">Lideran\u00e7a em iniciativas que envolveram organiza\u00e7\u00e3o de processos, tomada de decis\u00e3o, efici\u00eancia operacional e evolu\u00e7\u00e3o de neg\u00f3cios do f\u00edsico ao digital.<\/p>\n <\/div>\n <\/div>\n\n <div class=\"timeline-item reveal\">\n <div class=\"timeline-number\">04<\/div>\n <div class=\"timeline-content\">\n <span id=\"txt-tl4-tag\">Virada de vida<\/span>\n <h4 id=\"txt-tl4-h\">A maternidade como ponto de reflex\u00e3o<\/h4>\n <p id=\"txt-tl4-p\">Um momento de transforma\u00e7\u00e3o pessoal que trouxe novas perguntas sobre legado, impacto e o verdadeiro prop\u00f3sito por tr\u00e1s de tudo o que foi constru\u00eddo.<\/p>\n <\/div>\n <\/div>\n\n <div class=\"timeline-item reveal\">\n <div class=\"timeline-number\">05<\/div>\n <div class=\"timeline-content\">\n <span id=\"txt-tl5-tag\">Novo ciclo<\/span>\n <h4 id=\"txt-tl5-h\">Nasce a Paula Fran\u00e7a Consultoria<\/h4>\n <p id=\"txt-tl5-p\">Um espa\u00e7o onde experi\u00eancia pr\u00e1tica, escuta, m\u00e9todo e estrat\u00e9gia se unem para apoiar empresas, empreendedores e profissionais em momentos decisivos.<\/p>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n\n <div class=\"sobre-final reveal\">\n <h3 id=\"txt-final-h\">Clareza, dire\u00e7\u00e3o e crescimento com intencionalidade.<\/h3>\n <p id=\"txt-final-p\">Aqui, n\u00e3o trabalhamos com f\u00f3rmulas prontas. Cada projeto \u00e9 constru\u00eddo de forma personalizada, respeitando o momento, a realidade e os objetivos de cada neg\u00f3cio.<\/p>\n <a href=\"#\" class=\"btn-paula\" id=\"btn-cta\" data-wa-message=\"Ol\u00e1, Paula! Gostaria de conhecer mais sobre a sua consultoria.\">\n <span id=\"txt-btn\">Fale com a Paula<\/span>\n <svg viewBox=\"0 0 24 24\" width=\"14\" height=\"14\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg>\n <\/a>\n <\/div>\n<\/section>\n\n<script>\n(function() {\n var whatsappNumber = \"5511994751640\";\n\n var en = {\n lang: 'en',\n destaque: 'years of experience in retail',\n eyebrow: 'About Paula Fran\u00e7a Consultoria',\n h2: 'Experience, strategy and method for businesses in transformation.',\n p1: 'Paula Fran\u00e7a Consultoria was born from the combination of a solid retail background, a strategic vision for the digital world, and a new life chapter that brought even more purpose to her work.',\n p2: 'Over 25 years dedicated to retail and more than a decade in the digital space, Paula closely followed shifts in consumer behavior, the rise of marketplaces, the integration of physical and digital channels, and the importance of data-driven decisions.',\n frase: 'Transforming businesses goes far beyond technology. It demands vision, structure, execution and sensitivity.',\n eyebrowTl: 'Timeline',\n tlTitle: 'A career built across retail, digital and transformation.',\n tl1tag: 'The beginning',\n tl1h: '25 years in retail',\n tl1p: 'A career built through retail transformations, following changes in consumption, management and the way companies connect with their customers.',\n tl2tag: 'Digital expansion',\n tl2h: 'More than a decade in digital',\n tl2p: 'Work on digital projects, marketplaces, online sales channels and data-driven strategies, connecting operations, technology and growth.',\n tl3tag: 'Management and leadership',\n tl3h: 'Strategic projects across companies of different sizes',\n tl3p: 'Leadership in initiatives involving process organization, decision-making, operational efficiency and business evolution from physical to digital.',\n tl4tag: 'Life turning point',\n tl4h: 'Motherhood as a moment of reflection',\n tl4p: 'A moment of personal transformation that raised new questions about legacy, impact and the true purpose behind everything that had been built.',\n tl5tag: 'New chapter',\n tl5h: 'Paula Fran\u00e7a Consultoria is born',\n tl5p: 'A space where practical experience, listening, method and strategy come together to support companies, entrepreneurs and professionals at decisive moments.',\n finalH: 'Clarity, direction and intentional growth.',\n finalP: 'We don\\'t work with ready-made formulas. 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A Paula Fran\u00e7a Consultoria nasceu da uni\u00e3o entre uma trajet\u00f3ria s\u00f3lida no varejo, uma vis\u00e3o estrat\u00e9gica sobre o digital e uma nova fase de vida que trouxe ainda mais prop\u00f3sito \u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-259","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sobre - Consultoria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paulafranca.com.br\/en\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sobre - Consultoria\" \/>\n<meta property=\"og:description\" content=\"Sobre \u2014 Paula Fran\u00e7a Consultoria 25+ anos de experi\u00eancia no varejo Sobre a Paula Fran\u00e7a Consultoria Experi\u00eancia, estrat\u00e9gia e m\u00e9todo para neg\u00f3cios em transforma\u00e7\u00e3o. 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