{"id":263,"date":"2026-04-26T18:43:52","date_gmt":"2026-04-26T21:43:52","guid":{"rendered":"https:\/\/paulafranca.com.br\/home\/"},"modified":"2026-06-17T15:21:32","modified_gmt":"2026-06-17T18:21:32","slug":"home","status":"publish","type":"page","link":"https:\/\/paulafranca.com.br\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\n\n\n\n\nPaula Fran\u00e7a \u2014 Consultoria<\/title>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Cormorant+Garamond:ital,wght@0,300;0,400;0,500;0,600;1,300;1,400;1,500&family=Jost:wght@200;300;400;500;600&display=swap\" rel=\"stylesheet\">\n<style>\n :root {\n --navy: #0a1c3d;\n --navy-deep: #061328;\n --navy-light: #142848;\n --wine: #6b2838;\n --wine-soft: #8a3a4d;\n --cream: #f5efe0;\n --cream-soft: #ede4d0;\n --gold: #c9a96e;\n --text: #f5efe0;\n --text-muted: rgba(245, 239, 224, 0.65);\n --line: rgba(245, 239, 224, 0.15);\n }\n\n * { margin: 0; padding: 0; box-sizing: border-box; }\n\n html, body {\n background: var(--navy);\n color: var(--text);\n font-family: 'Jost', 'Helvetica Neue', Arial, sans-serif;\n overflow-x: hidden;\n min-height: 100vh;\n }\n\n .hero {\n position: relative;\n min-height: 100vh;\n overflow: hidden;\n padding: 2rem;\n display: flex;\n flex-direction: column;\n }\n\n .hero::before {\n content: '';\n position: absolute;\n inset: 0;\n background:\n radial-gradient(ellipse at 15% 25%, rgba(245, 239, 224, 0.04) 0%, transparent 55%),\n radial-gradient(ellipse at 85% 75%, rgba(245, 239, 224, 0.03) 0%, transparent 55%),\n radial-gradient(circle at 50% 50%, transparent 30%, rgba(6, 19, 40, 0.5) 100%);\n z-index: 0;\n animation: meshShift 22s ease-in-out infinite;\n }\n\n .hero::after {\n content: '';\n position: absolute;\n inset: 0;\n background-image: url(\"data:image\/svg+xml,%3Csvg viewBox='0 0 200 200' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='3'\/%3E%3CfeColorMatrix values='0 0 0 0 1 0 0 0 0 1 0 0 0 0 1 0 0 0 0.15 0'\/%3E%3C\/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'\/%3E%3C\/svg%3E\");\n opacity: 0.4;\n mix-blend-mode: overlay;\n pointer-events: none;\n z-index: 1;\n }\n\n @keyframes meshShift {\n 0%, 100% { transform: scale(1) rotate(0deg); }\n 50% { transform: scale(1.1) rotate(2deg); }\n }\n\n .hero-content {\n position: relative;\n z-index: 5;\n flex: 1;\n display: grid;\n grid-template-columns: 1.05fr 0.95fr;\n align-items: center;\n gap: 4rem;\n max-width: 1280px;\n margin: 0 auto;\n padding: 3rem 2rem;\n width: 100%;\n }\n\n .hero-left {\n position: relative;\n padding-left: 1.5rem;\n }\n\n .hero-left::before {\n content: '';\n position: absolute;\n left: 0;\n top: 10%;\n bottom: 10%;\n width: 1px;\n background: linear-gradient(180deg, transparent, rgba(245, 239, 224, 0.25) 30%, rgba(245, 239, 224, 0.25) 70%, transparent);\n opacity: 0;\n animation: fadeIn 1.5s ease-out 1.5s forwards;\n }\n\n .eyebrow {\n display: inline-flex;\n align-items: center;\n gap: 0.85rem;\n font-family: 'Jost', 'Helvetica Neue', Arial, sans-serif;\n font-weight: 400;\n font-size: 0.65rem;\n letter-spacing: 0.45em;\n text-transform: uppercase;\n color: #f5efe0 !important;\n margin-bottom: 1.75rem;\n opacity: 0;\n animation: fadeUp 1s ease-out 0.4s forwards;\n padding-left: 0.45em;\n }\n\n .eyebrow::before {\n content: '';\n width: 36px;\n height: 1px;\n background: #f5efe0;\n opacity: 0.5;\n }\n\n .eyebrow::after {\n content: '';\n width: 5px;\n height: 5px;\n background: transparent;\n border: 1px solid #f5efe0;\n border-radius: 50%;\n opacity: 0.5;\n margin-left: 0.5rem;\n }\n\n .hero-headline {\n font-family: 'Cormorant Garamond', 'Georgia', 'Times New Roman', serif;\n font-weight: 300;\n font-size: clamp(1.5rem, 2.6vw, 2.4rem) !important;\n line-height: 1.18;\n color: #f5efe0 !important;\n margin-bottom: 1.75rem;\n letter-spacing: -0.005em;\n }\n\n .hero-headline .line {\n display: block;\n overflow: hidden;\n }\n\n .hero-headline .line span {\n display: inline-block;\n transform: translateY(110%);\n animation: revealUp 1.2s cubic-bezier(0.16, 1, 0.3, 1) forwards;\n color: #f5efe0 !important;\n }\n\n .hero-headline .line:nth-child(1) span { animation-delay: 0.6s; }\n .hero-headline .line:nth-child(2) span { animation-delay: 0.8s; }\n .hero-headline .line:nth-child(3) span { animation-delay: 1s; }\n\n .hero-headline em {\n font-style: italic;\n font-weight: 400;\n position: relative;\n color: #f5efe0 !important;\n }\n\n .hero-headline em::after {\n content: '';\n position: absolute;\n bottom: 0.15em;\n left: 0;\n width: 100%;\n height: 2px;\n background: #f5efe0;\n opacity: 0.6;\n transform: scaleX(0);\n transform-origin: left;\n animation: drawLine 1.2s ease-out 1.8s forwards;\n }\n\n .hero-sub {\n font-family: 'Cormorant Garamond', 'Georgia', 'Times New Roman', serif;\n font-style: italic;\n font-weight: 300;\n font-size: clamp(1rem, 1.2vw, 1.15rem);\n line-height: 1.6;\n color: rgba(245, 239, 224, 0.85) !important;\n max-width: 460px;\n margin-bottom: 2rem;\n opacity: 0;\n animation: fadeUp 1s ease-out 1.4s forwards;\n }\n\n .cta-group {\n display: flex;\n gap: 1.5rem;\n align-items: center;\n opacity: 0;\n animation: fadeUp 1s ease-out 1.6s forwards;\n }\n\n .btn-primary {\n position: relative;\n display: inline-flex;\n align-items: center;\n gap: 0.5rem;\n padding: 0.7rem 1.35rem;\n background: var(--cream);\n color: var(--navy);\n font-family: 'Jost', 'Helvetica Neue', Arial, sans-serif;\n font-weight: 500;\n font-size: 0.6rem;\n letter-spacing: 0.18em;\n text-transform: uppercase;\n border: none;\n border-radius: 999px;\n cursor: pointer;\n overflow: hidden;\n text-decoration: none;\n white-space: nowrap;\n box-shadow: 0 4px 20px rgba(0, 0, 0, 0.15), 0 0 0 1px rgba(245, 239, 224, 0.05);\n transition: transform 0.5s cubic-bezier(0.16, 1, 0.3, 1),\n color 0.4s ease,\n box-shadow 0.5s ease;\n }\n\n .btn-primary::after {\n content: '';\n position: absolute;\n top: 0;\n left: -100%;\n width: 60%;\n height: 100%;\n background: linear-gradient(90deg, transparent, rgba(255, 255, 255, 0.4), transparent);\n transform: skewX(-20deg);\n transition: left 0.8s ease;\n z-index: 2;\n pointer-events: none;\n }\n\n .btn-primary:hover::after { left: 120%; }\n\n .btn-primary::before {\n content: '';\n position: absolute;\n inset: 0;\n background: var(--wine);\n transform: translateY(101%);\n transition: transform 0.55s cubic-bezier(0.16, 1, 0.3, 1);\n z-index: 0;\n }\n\n .btn-primary span, .btn-primary svg {\n position: relative;\n z-index: 1;\n color: inherit;\n }\n\n .btn-primary svg {\n width: 12px;\n height: 12px;\n transition: transform 0.4s cubic-bezier(0.16, 1, 0.3, 1);\n stroke: currentColor;\n }\n\n .btn-primary:hover {\n transform: translateY(-3px);\n color: var(--cream);\n box-shadow: 0 12px 30px rgba(107, 40, 56, 0.35), 0 0 0 1px rgba(245, 239, 224, 0.1);\n }\n\n .btn-primary:hover::before { transform: translateY(0); }\n .btn-primary:hover svg { transform: translateX(5px); }\n\n .btn-ghost {\n display: inline-flex;\n align-items: center;\n gap: 0.6rem;\n color: var(--cream);\n font-family: 'Jost', 'Helvetica Neue', Arial, sans-serif;\n font-weight: 300;\n font-size: 0.6rem;\n letter-spacing: 0.18em;\n text-transform: uppercase;\n background: none;\n border: none;\n cursor: pointer;\n padding: 0.5rem 0;\n position: relative;\n text-decoration: none;\n white-space: nowrap;\n }\n\n .btn-ghost::after {\n content: '';\n position: absolute;\n bottom: 0;\n left: 0;\n width: 100%;\n height: 1px;\n background: var(--cream);\n transform: scaleX(1);\n transform-origin: right;\n transition: transform 0.5s cubic-bezier(0.16, 1, 0.3, 1);\n }\n\n .btn-ghost:hover::after { transform: scaleX(0); transform-origin: left; }\n\n .btn-ghost .play-icon {\n width: 26px;\n height: 26px;\n border-radius: 50%;\n border: 1px solid rgba(245, 239, 224, 0.5);\n display: inline-flex;\n align-items: center;\n justify-content: center;\n transition: all 0.5s cubic-bezier(0.16, 1, 0.3, 1);\n position: relative;\n overflow: hidden;\n }\n\n .btn-ghost .play-icon::before {\n content: '';\n position: absolute;\n inset: 0;\n background: var(--cream);\n border-radius: 50%;\n transform: scale(0);\n transition: transform 0.5s cubic-bezier(0.16, 1, 0.3, 1);\n }\n\n .btn-ghost .play-icon svg {\n position: relative;\n z-index: 1;\n transition: color 0.3s ease;\n }\n\n .btn-ghost:hover .play-icon { border-color: var(--cream); }\n .btn-ghost:hover .play-icon::before { transform: scale(1); }\n .btn-ghost:hover .play-icon svg { color: var(--navy); }\n\n .hero-right {\n position: relative;\n height: 480px;\n display: flex;\n align-items: center;\n justify-content: center;\n opacity: 0;\n animation: fadeIn 1.5s ease-out 0.8s forwards;\n }\n\n .showcase {\n position: relative;\n width: 100%;\n height: 100%;\n max-width: 540px;\n margin: 0 auto;\n }\n\n .deco-ring {\n position: absolute;\n top: 50%;\n left: 50%;\n width: 420px;\n height: 420px;\n margin-top: -210px;\n margin-left: -210px;\n pointer-events: none;\n }\n\n .deco-ring::before {\n content: '';\n position: absolute;\n inset: 0;\n border: 1px solid rgba(245, 239, 224, 0.14);\n border-radius: 50%;\n }\n\n .deco-ring::after {\n content: '';\n position: absolute;\n inset: 60px;\n border: 1px dashed rgba(245, 239, 224, 0.2);\n border-radius: 50%;\n animation: spinCounter 40s linear infinite;\n }\n\n .orbital {\n position: absolute;\n top: 50%;\n left: 50%;\n width: 180px;\n height: 180px;\n margin-top: -90px;\n margin-left: -90px;\n pointer-events: none;\n border: 1px solid rgba(245, 239, 224, 0.1);\n border-radius: 50%;\n }\n\n @keyframes spinCounter {\n from { transform: rotate(360deg); }\n to { transform: rotate(0deg); }\n }\n\n .stat-card {\n position: absolute;\n background: rgba(20, 40, 72, 0.55);\n backdrop-filter: blur(24px) saturate(150%);\n -webkit-backdrop-filter: blur(24px) saturate(150%);\n border: 1px solid rgba(245, 239, 224, 0.18);\n border-radius: 20px;\n padding: 1.75rem 1.85rem;\n transition: all 0.6s cubic-bezier(0.16, 1, 0.3, 1);\n cursor: pointer;\n box-shadow: 0 20px 50px rgba(0, 0, 0, 0.25);\n overflow: hidden;\n }\n\n .stat-card::before {\n content: '';\n position: absolute;\n inset: 0;\n background: linear-gradient(135deg, rgba(245, 239, 224, 0.05) 0%, transparent 50%);\n pointer-events: none;\n }\n\n .stat-card::after {\n content: '';\n position: absolute;\n top: 14px;\n right: 14px;\n width: 6px;\n height: 6px;\n background: var(--cream);\n border-radius: 50%;\n opacity: 0.5;\n box-shadow: 0 0 0 4px rgba(245, 239, 224, 0.1);\n animation: pulse 2.5s ease-in-out infinite;\n }\n\n .stat-card:hover {\n transform: translateY(-8px) scale(1.02);\n border-color: rgba(245, 239, 224, 0.4);\n background: rgba(107, 40, 56, 0.32);\n box-shadow: 0 30px 60px rgba(107, 40, 56, 0.3);\n }\n\n .stat-card-main {\n top: 6%;\n right: 2%;\n width: 240px;\n opacity: 0;\n animation: fadeUp 1s ease-out 1.2s forwards;\n }\n\n .stat-number {\n font-family: 'Cormorant Garamond', 'Georgia', 'Times New Roman', serif;\n font-weight: 300;\n font-size: 3.4rem;\n line-height: 1;\n color: #f5efe0 !important;\n margin-bottom: 0.5rem;\n display: flex;\n align-items: baseline;\n gap: 0.2rem;\n }\n\n .stat-number sup { font-size: 1.3rem; opacity: 0.7; font-weight: 400; color: #f5efe0 !important; }\n .stat-number em { font-style: italic; font-weight: 400; font-size: 2.2rem; margin-left: 0.3rem; color: #f5efe0 !important; }\n\n .stat-label {\n font-family: 'Jost', 'Helvetica Neue', Arial, sans-serif;\n font-weight: 300;\n font-size: 0.65rem;\n letter-spacing: 0.3em;\n text-transform: uppercase;\n color: rgba(245, 239, 224, 0.7) !important;\n line-height: 1.6;\n }\n\n .pillars {\n position: absolute;\n bottom: 5%;\n left: -2%;\n right: -2%;\n display: flex;\n gap: 0.85rem;\n justify-content: center;\n }\n\n .pillar {\n flex: 1;\n max-width: 200px;\n min-width: 0;\n background: linear-gradient(180deg, rgba(107, 40, 56, 0.42) 0%, rgba(107, 40, 56, 0.28) 100%);\n backdrop-filter: blur(20px) saturate(150%);\n -webkit-backdrop-filter: blur(20px) saturate(150%);\n border: 1px solid rgba(245, 239, 224, 0.14);\n border-radius: 16px;\n padding: 1.15rem 0.85rem;\n text-align: center;\n cursor: pointer;\n transition: all 0.55s cubic-bezier(0.16, 1, 0.3, 1);\n opacity: 0;\n transform: translateY(20px);\n animation: fadeUp 1s ease-out forwards;\n position: relative;\n overflow: hidden;\n box-shadow: 0 10px 30px rgba(0, 0, 0, 0.15);\n }\n\n .pillar::before {\n content: '';\n position: absolute;\n top: 0;\n left: 20%;\n right: 20%;\n height: 1px;\n background: linear-gradient(90deg, transparent, rgba(245, 239, 224, 0.4), transparent);\n transition: left 0.6s ease, right 0.6s ease;\n }\n\n .pillar:hover::before { left: 0; right: 0; }\n .pillar:nth-child(1) { animation-delay: 1.6s; }\n .pillar:nth-child(2) { animation-delay: 1.8s; }\n .pillar:nth-child(3) { animation-delay: 2s; }\n\n .pillar:hover {\n transform: translateY(-10px);\n background: linear-gradient(180deg, rgba(107, 40, 56, 0.7) 0%, rgba(107, 40, 56, 0.45) 100%);\n border-color: rgba(245, 239, 224, 0.35);\n box-shadow: 0 20px 40px rgba(107, 40, 56, 0.4);\n }\n\n .pillar-icon {\n width: 28px;\n height: 28px;\n margin: 0 auto 0.6rem;\n color: var(--cream);\n transition: transform 0.6s cubic-bezier(0.16, 1, 0.3, 1);\n }\n\n .pillar:hover .pillar-icon { transform: rotate(-8deg) scale(1.15); }\n\n .pillar-icon svg {\n width: 100%;\n height: 100%;\n stroke: currentColor;\n fill: none;\n stroke-width: 1.3;\n stroke-linecap: round;\n stroke-linejoin: round;\n }\n\n .pillar-title {\n font-family: 'Jost', 'Helvetica Neue', Arial, sans-serif;\n font-weight: 500;\n font-size: 0.55rem;\n letter-spacing: 0.1em;\n text-transform: uppercase;\n color: #f5efe0 !important;\n line-height: 1.4;\n }\n\n .deco-dot {\n position: absolute;\n width: 4px;\n height: 4px;\n background: var(--cream);\n border-radius: 50%;\n opacity: 0.35;\n z-index: 2;\n }\n\n .deco-dot-1 { top: 15%; left: 8%; animation: pulse 3s ease-in-out infinite; }\n .deco-dot-2 { top: 65%; left: 4%; animation: pulse 3s ease-in-out infinite 1s; }\n\n @keyframes pulse {\n 0%, 100% { opacity: 0.3; transform: scale(1); }\n 50% { opacity: 0.8; transform: scale(1.5); }\n }\n\n .bottom-bar {\n position: relative;\n z-index: 5;\n border-top: 1px solid var(--line);\n padding: 1.4rem 2.5rem;\n display: flex;\n justify-content: space-between;\n align-items: center;\n font-family: 'Jost', 'Helvetica Neue', Arial, sans-serif;\n font-weight: 400;\n font-size: 0.65rem;\n letter-spacing: 0.3em;\n text-transform: uppercase;\n color: rgba(245, 239, 224, 0.55) !important;\n opacity: 0;\n animation: fadeUp 1s ease-out 2.2s forwards;\n }\n\n .bottom-bar > div:first-child {\n display: inline-flex;\n align-items: center;\n gap: 0.7rem;\n }\n\n .bottom-bar > div:first-child::before {\n content: '';\n width: 24px;\n height: 1px;\n background: rgba(245, 239, 224, 0.4);\n }\n\n .scroll-hint { display: flex; align-items: center; gap: 0.75rem; }\n\n .scroll-line {\n width: 40px;\n height: 1px;\n background: var(--text-muted);\n position: relative;\n overflow: hidden;\n }\n\n .scroll-line::after {\n content: '';\n position: absolute;\n inset: 0;\n background: var(--cream);\n transform: translateX(-100%);\n animation: scrollLine 2s ease-in-out infinite;\n }\n\n @keyframes scrollLine {\n 0% { transform: translateX(-100%); }\n 50% { transform: translateX(100%); }\n 100% { transform: translateX(100%); }\n }\n\n @keyframes fadeUp {\n from { opacity: 0; transform: translateY(20px); }\n to { opacity: 1; transform: translateY(0); }\n }\n\n @keyframes fadeIn {\n from { opacity: 0; }\n to { opacity: 1; }\n }\n\n @keyframes revealUp { to { transform: translateY(0); } }\n @keyframes drawLine { to { transform: scaleX(1); } }\n\n @media (max-width: 1024px) {\n .hero-content { grid-template-columns: 1fr; gap: 2rem; padding: 1.5rem 1rem; }\n .hero-right { height: 420px; order: -1; }\n .deco-ring { width: 340px; height: 340px; margin-top: -170px; margin-left: -170px; }\n .orbital { width: 150px; height: 150px; margin-top: -75px; margin-left: -75px; }\n .stat-card-main { width: 220px; top: 5%; right: 5%; }\n .pillars { left: 0; right: 0; }\n .pillar { max-width: 180px; }\n }\n\n @media (max-width: 640px) {\n .hero { padding: 0.75rem 0.75rem 0; }\n .hero-content { gap: 1.25rem; padding: 1rem 0.5rem 0.5rem; }\n .hero-headline { font-size: clamp(1.65rem, 7.5vw, 2rem) !important; margin-bottom: 1.1rem; }\n .hero-sub { font-size: 0.95rem; margin-bottom: 1.5rem; }\n .eyebrow { font-size: 0.6rem; letter-spacing: 0.3em; margin-bottom: 1.2rem; }\n .cta-group { flex-direction: column; align-items: flex-start; gap: 0.9rem; }\n .hero-right { height: 300px; }\n .deco-ring { width: 240px; height: 240px; margin-top: -120px; margin-left: -120px; }\n .deco-ring::after { inset: 40px; }\n .orbital { width: 100px; height: 100px; margin-top: -50px; margin-left: -50px; }\n .stat-card-main { top: 2%; right: 2%; width: 155px; padding: 0.85rem 1rem; border-radius: 14px; }\n .stat-number { font-size: 2rem; }\n .stat-number em { font-size: 1.35rem; }\n .stat-number sup { font-size: 0.85rem; }\n .stat-label { font-size: 0.55rem; letter-spacing: 0.2em; }\n .pillars { gap: 0.35rem; left: 0; right: 0; bottom: 2%; }\n .pillar { max-width: none; flex: 1; padding: 0.75rem 0.4rem; border-radius: 12px; }\n .pillar-icon { width: 20px; height: 20px; margin-bottom: 0.45rem; }\n .pillar-title { font-size: 0.48rem; letter-spacing: 0.06em; }\n .bottom-bar { font-size: 0.55rem; padding: 0.9rem 1rem; letter-spacing: 0.2em; }\n }\n\n @media (max-width: 390px) {\n .hero-headline { font-size: 1.5rem !important; }\n .stat-card-main { width: 138px; padding: 0.75rem 0.85rem; }\n .stat-number { font-size: 1.75rem; }\n .stat-number em { font-size: 1.2rem; }\n .hero-right { height: 270px; }\n .deco-ring { width: 210px; height: 210px; margin-top: -105px; margin-left: -105px; }\n }\n<\/style>\n<\/head>\n<body>\n\n<section class=\"hero\">\n <div class=\"deco-dot deco-dot-1\"><\/div>\n <div class=\"deco-dot deco-dot-2\"><\/div>\n\n <div class=\"hero-content\">\n <div class=\"hero-left\">\n <div class=\"eyebrow\" id=\"txt-eyebrow\">Da estrat\u00e9gia \u00e0 pr\u00e1tica<\/div>\n\n <h1 class=\"hero-headline\">\n <span class=\"line\"><span id=\"txt-h1-1\">Estrat\u00e9gia que<\/span><\/span>\n <span class=\"line\"><span id=\"txt-h1-2\"><em id=\"txt-em\">transforma<\/em> neg\u00f3cios.<\/span><\/span>\n <span class=\"line\"><span id=\"txt-h1-3\">Execu\u00e7\u00e3o que gera resultado.<\/span><\/span>\n <\/h1>\n\n <p class=\"hero-sub\" id=\"txt-sub\">\n Mais do que mentoria, dire\u00e7\u00e3o clara para empresas que querem crescer com consist\u00eancia no digital. Sem ru\u00eddo. Sem achismo.\n <\/p>\n\n <div class=\"cta-group\">\n <a href=\"https:\/\/wa.me\/5511994751640?text=Ol%C3%A1%20Paula%2C%20gostaria%20de%20agendar%20uma%20conversa.\" target=\"_blank\" rel=\"noopener\" class=\"btn-primary\" id=\"btn-cta\">\n <span id=\"txt-btn-cta\">Agende uma conversa<\/span>\n <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\">\n <path d=\"M5 12h14M13 6l6 6-6 6\"\/>\n <\/svg>\n <\/a>\n <a href=\"https:\/\/paulafranca.com.br\/projeto\/\" class=\"btn-ghost\" id=\"btn-ghost\">\n <span class=\"play-icon\">\n <svg width=\"9\" height=\"9\" viewBox=\"0 0 24 24\" fill=\"currentColor\">\n <path d=\"M8 5v14l11-7z\"\/>\n <\/svg>\n <\/span>\n <span id=\"txt-btn-ghost\">Conhe\u00e7a o m\u00e9todo<\/span>\n <\/a>\n <\/div>\n <\/div>\n\n <div class=\"hero-right\">\n <div class=\"showcase\">\n <div class=\"deco-ring\"><\/div>\n <div class=\"orbital\"><\/div>\n\n <div class=\"stat-card stat-card-main\">\n <div class=\"stat-number\">\n <sup>+<\/sup>50\n <em id=\"txt-stat-em\">marcas<\/em>\n <\/div>\n <div class=\"stat-label\" id=\"txt-stat-label\">impactadas no Brasil<\/div>\n <\/div>\n\n <div class=\"pillars\">\n <div class=\"pillar\">\n <div class=\"pillar-icon\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M3 17l4-4 3 3 5-6 6 6\"\/><path d=\"M14 7h7v7\"\/><line x1=\"3\" y1=\"21\" x2=\"21\" y2=\"21\"\/><\/svg>\n <\/div>\n <div class=\"pillar-title\" id=\"txt-pillar-1\">Crescimento sustent\u00e1vel<\/div>\n <\/div>\n <div class=\"pillar\">\n <div class=\"pillar-icon\">\n <svg viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"3\"\/><path d=\"M19.4 15a1.65 1.65 0 0 0 .33 1.82l.06.06a2 2 0 1 1-2.83 2.83l-.06-.06a1.65 1.65 0 0 0-1.82-.33 1.65 1.65 0 0 0-1 1.51V21a2 2 0 0 1-4 0v-.09A1.65 1.65 0 0 0 9 19.4a1.65 1.65 0 0 0-1.82.33l-.06.06a2 2 0 1 1-2.83-2.83l.06-.06a1.65 1.65 0 0 0 .33-1.82 1.65 1.65 0 0 0-1.51-1H3a2 2 0 0 1 0-4h.09A1.65 1.65 0 0 0 4.6 9a1.65 1.65 0 0 0-.33-1.82l-.06-.06a2 2 0 1 1 2.83-2.83l.06.06a1.65 1.65 0 0 0 1.82.33H9a1.65 1.65 0 0 0 1-1.51V3a2 2 0 0 1 4 0v.09a1.65 1.65 0 0 0 1 1.51 1.65 1.65 0 0 0 1.82-.33l.06-.06a2 2 0 1 1 2.83 2.83l-.06.06a1.65 1.65 0 0 0-.33 1.82V9a1.65 1.65 0 0 0 1.51 1H21a2 2 0 0 1 0 4h-.09a1.65 1.65 0 0 0-1.51 1z\"\/><\/svg>\n <\/div>\n <div class=\"pillar-title\" id=\"txt-pillar-2\">Opera\u00e7\u00e3o estruturada<\/div>\n <\/div>\n <div class=\"pillar\">\n <div class=\"pillar-icon\">\n <svg viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><circle cx=\"12\" cy=\"12\" r=\"6\"\/><circle cx=\"12\" cy=\"12\" r=\"2\"\/><\/svg>\n <\/div>\n <div class=\"pillar-title\" id=\"txt-pillar-3\">Impacto real<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <footer class=\"bottom-bar\">\n <div id=\"txt-bottom\">20+ anos de experi\u00eancia<\/div>\n <div class=\"scroll-hint\">\n <span id=\"txt-scroll\">Role para descobrir<\/span>\n <span class=\"scroll-line\"><\/span>\n <\/div>\n <\/footer>\n<\/section>\n\n<script>\n(function () {\n var translations = {\n en: {\n lang: 'en',\n eyebrow: 'From strategy to practice',\n h1_1: 'Strategy that',\n em: 'transforms',\n h1_2: ' businesses.',\n h1_3: 'Execution that drives results.',\n sub: 'More than mentoring \u2014 clear direction for companies that want to grow with consistency in the digital world. No noise. No guesswork.',\n btnCta: 'Schedule a conversation',\n btnGhost: 'Meet the method',\n statEm: 'brands',\n statLabel: 'impacted in Brazil',\n pillar1: 'Sustainable growth',\n pillar2: 'Structured operations',\n pillar3: 'Real impact',\n bottom: '20+ years of experience',\n scroll: 'Scroll to discover',\n waMsg: 'Hello Paula, I would like to schedule a conversation.'\n }\n };\n\n function applyTranslation(t) {\n document.documentElement.lang = t.lang;\n document.getElementById('txt-eyebrow').textContent = t.eyebrow;\n document.getElementById('txt-h1-1').childNodes[0].textContent = t.h1_1;\n document.getElementById('txt-em').textContent = t.em;\n \/\/ rebuild line 2 keeping the <em>\n var line2span = document.getElementById('txt-h1-2');\n var em = document.getElementById('txt-em');\n line2span.innerHTML = '';\n line2span.appendChild(em);\n line2span.appendChild(document.createTextNode(t.h1_2));\n document.getElementById('txt-h1-3').textContent = t.h1_3;\n document.getElementById('txt-sub').textContent = t.sub;\n document.getElementById('txt-btn-cta').textContent = t.btnCta;\n document.getElementById('txt-btn-ghost').textContent = t.btnGhost;\n document.getElementById('txt-stat-em').textContent = t.statEm;\n document.getElementById('txt-stat-label').textContent= t.statLabel;\n document.getElementById('txt-pillar-1').textContent = t.pillar1;\n document.getElementById('txt-pillar-2').textContent = t.pillar2;\n document.getElementById('txt-pillar-3').textContent = t.pillar3;\n document.getElementById('txt-bottom').textContent = t.bottom;\n document.getElementById('txt-scroll').textContent = t.scroll;\n var ctaBtn = document.getElementById('btn-cta');\n ctaBtn.href = 'https:\/\/wa.me\/5511994751640?text=' + encodeURIComponent(t.waMsg);\n }\n\n fetch('https:\/\/ipapi.co\/json\/')\n .then(function (r) { return r.json(); })\n .then(function (data) {\n if (data && data.country_code && data.country_code !== 'BR') {\n applyTranslation(translations.en);\n }\n })\n .catch(function () {\n \/\/ falha silenciosa \u2014 mant\u00e9m portugu\u00eas\n });\n})();\n<\/script>\n\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-453ac95e e-con-full e-flex e-con e-parent\" data-id=\"453ac95e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t<div class=\"elementor-element elementor-element-30bbc17a animated-slow e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"30bbc17a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"slideInRight"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a6c47bf elementor-widget elementor-widget-heading\" data-id=\"7a6c47bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Digital<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4daec7df elementor-widget elementor-widget-image\" data-id=\"4daec7df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/paulafranca.com.br\/wp-content\/uploads\/2026\/04\/15.webp\" class=\"elementor-animation-float attachment-full size-full wp-image-413\" alt=\"\" srcset=\"https:\/\/paulafranca.com.br\/wp-content\/uploads\/2026\/04\/15.webp 1080w, https:\/\/paulafranca.com.br\/wp-content\/uploads\/2026\/04\/15-240x300.webp 240w, https:\/\/paulafranca.com.br\/wp-content\/uploads\/2026\/04\/15-819x1024.webp 819w, https:\/\/paulafranca.com.br\/wp-content\/uploads\/2026\/04\/15-768x960.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42342bcd elementor-widget elementor-widget-text-editor\" data-id=\"42342bcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Transforma\u00e7\u00e3o digital orientada a crescimento real.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53f9a85a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"53f9a85a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/wa.me\/11994751640\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Entre em contato<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-106258f6 e-con-full e-flex e-con e-child\" data-id=\"106258f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d19f033 elementor-widget elementor-widget-heading\" data-id=\"6d19f033\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Opera\u00e7\u00f5es<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9684a38 elementor-widget elementor-widget-image\" data-id=\"9684a38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/paulafranca.com.br\/wp-content\/uploads\/2026\/04\/16.png\" class=\"elementor-animation-float attachment-full size-full wp-image-414\" alt=\"\" srcset=\"https:\/\/paulafranca.com.br\/wp-content\/uploads\/2026\/04\/16.png 1080w, https:\/\/paulafranca.com.br\/wp-content\/uploads\/2026\/04\/16-240x300.png 240w, https:\/\/paulafranca.com.br\/wp-content\/uploads\/2026\/04\/16-819x1024.png 819w, https:\/\/paulafranca.com.br\/wp-content\/uploads\/2026\/04\/16-768x960.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-780eef0 elementor-widget elementor-widget-text-editor\" data-id=\"780eef0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1169\" data-end=\"1295\">Organiza\u00e7\u00e3o, planejamento e controle para transformar estrat\u00e9gia em execu\u00e7\u00e3o eficiente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42dabc4c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"42dabc4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/wa.me\/11994751640\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Entre em contato<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-703eba69 animated-slow e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"703eba69\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"slideInLeft"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-332ba3c3 elementor-widget elementor-widget-heading\" data-id=\"332ba3c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Processos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73d441e1 elementor-widget elementor-widget-image\" data-id=\"73d441e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/paulafranca.com.br\/wp-content\/uploads\/2026\/04\/17.png\" class=\"elementor-animation-float attachment-full size-full wp-image-415\" alt=\"\" srcset=\"https:\/\/paulafranca.com.br\/wp-content\/uploads\/2026\/04\/17.png 1080w, https:\/\/paulafranca.com.br\/wp-content\/uploads\/2026\/04\/17-240x300.png 240w, https:\/\/paulafranca.com.br\/wp-content\/uploads\/2026\/04\/17-819x1024.png 819w, https:\/\/paulafranca.com.br\/wp-content\/uploads\/2026\/04\/17-768x960.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29942e65 elementor-widget elementor-widget-text-editor\" data-id=\"29942e65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1445\" data-end=\"1558\">Clareza, alinhamento e efici\u00eancia. Diagn\u00f3stico e ajuste de processos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c78e1b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2c78e1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/wa.me\/11994751640\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Entre em contato<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcc6241 e-con-full e-flex e-con e-parent\" data-id=\"dcc6241\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t<div class=\"elementor-element elementor-element-b9e6a53 e-con-full e-flex e-con e-child\" data-id=\"b9e6a53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02f49f4 elementor-widget elementor-widget-html\" data-id=\"02f49f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"pt-BR\">\n<head>\n<meta charset=\"UTF-8\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n<title>O jeito A.L.M.A de criar<\/title>\n\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Cormorant+Garamond:ital,wght@0,300;0,400;0,500;1,400&family=Jost:wght@300;400;500;600&display=swap\" rel=\"stylesheet\">\n\n<style>\n :root {\n --cream: #f5efe0;\n --cream-deep: #ede4d0;\n --ink: #1a1a1a;\n --ink-soft: #3a3a3a;\n --ink-muted: #6b6b6b;\n --accent: #2d2d2d;\n --line: rgba(26, 26, 26, 0.12);\n --shadow: rgba(26, 26, 26, 0.08);\n }\n\n * {\n margin: 0;\n padding: 0;\n box-sizing: border-box;\n }\n\n html, body {\n background: var(--cream);\n font-family: 'Jost', sans-serif;\n color: var(--ink);\n min-height: 100vh;\n overflow-x: hidden;\n }\n\n body::before {\n content: '';\n position: fixed;\n inset: 0;\n background-image: \n radial-gradient(circle at 20% 30%, rgba(180, 160, 120, 0.04) 0%, transparent 50%),\n radial-gradient(circle at 80% 70%, rgba(180, 160, 120, 0.03) 0%, transparent 50%);\n pointer-events: none;\n z-index: 0;\n }\n\n .alma-section {\n position: relative;\n padding: 8rem 2rem 6rem;\n max-width: 1400px;\n margin: 0 auto;\n z-index: 1;\n }\n\n .alma-title {\n font-family: 'Cormorant Garamond', serif;\n font-weight: 300;\n font-size: clamp(2rem, 4vw, 3.2rem);\n text-align: center;\n letter-spacing: 0.08em;\n color: var(--ink);\n margin-bottom: 1.5rem;\n opacity: 0;\n animation: fadeUp 1.2s ease-out forwards;\n }\n\n .alma-title em {\n font-style: italic;\n font-weight: 400;\n }\n\n .alma-title .acronym {\n letter-spacing: 0.15em;\n font-weight: 400;\n }\n\n .title-ornament {\n display: flex;\n justify-content: center;\n align-items: center;\n gap: 1rem;\n margin-bottom: 2.5rem;\n opacity: 0;\n animation: fadeUp 1.2s ease-out 0.3s forwards;\n }\n\n .title-ornament::before,\n .title-ornament::after {\n content: '';\n width: 60px;\n height: 1px;\n background: var(--ink);\n opacity: 0.4;\n }\n\n .title-ornament .dot {\n width: 6px;\n height: 6px;\n background: var(--ink);\n border-radius: 50%;\n opacity: 0.6;\n }\n\n .alma-grid {\n display: grid;\n grid-template-columns: repeat(4, 1fr);\n gap: 2.5rem;\n }\n\n .alma-card {\n position: relative;\n padding: 2.5rem 1.5rem;\n text-align: center;\n cursor: pointer;\n opacity: 0;\n transform: translateY(20px);\n animation: fadeUp 1s ease-out forwards;\n transition: transform 0.6s cubic-bezier(0.16, 1, 0.3, 1);\n }\n\n .alma-card:nth-child(1) { animation-delay: 0.5s; }\n .alma-card:nth-child(2) { animation-delay: 0.7s; }\n .alma-card:nth-child(3) { animation-delay: 0.9s; }\n .alma-card:nth-child(4) { animation-delay: 1.1s; }\n\n .alma-card:hover {\n transform: translateY(-8px);\n }\n\n .alma-card:not(:last-child)::after {\n content: '';\n position: absolute;\n right: -1.25rem;\n top: 25%;\n height: 50%;\n width: 1px;\n background: linear-gradient(to bottom, transparent, var(--line), transparent);\n }\n\n .icon-wrap {\n position: relative;\n width: 80px;\n height: 80px;\n margin: 0 auto 1.5rem;\n display: flex;\n align-items: center;\n justify-content: center;\n transition: transform 0.6s cubic-bezier(0.16, 1, 0.3, 1);\n }\n\n .icon-wrap::before {\n content: '';\n position: absolute;\n inset: 0;\n border-radius: 50%;\n background: var(--cream-deep);\n transform: scale(0);\n transition: transform 0.6s cubic-bezier(0.16, 1, 0.3, 1);\n z-index: 0;\n }\n\n .alma-card:hover .icon-wrap::before {\n transform: scale(1);\n }\n\n .alma-card:hover .icon-wrap {\n transform: rotate(-5deg) scale(1.05);\n }\n\n .icon-wrap svg {\n position: relative;\n z-index: 1;\n width: 36px;\n height: 36px;\n stroke: var(--ink);\n stroke-width: 1.3;\n fill: none;\n stroke-linecap: round;\n stroke-linejoin: round;\n transition: transform 0.4s ease;\n }\n\n .letter {\n font-family: 'Jost', sans-serif;\n font-style: normal;\n font-weight: 400;\n font-size: 0.85rem;\n color: var(--ink-muted);\n letter-spacing: 0.25em;\n margin-bottom: 0.4rem;\n opacity: 0.7;\n }\n\n .alma-card h3 {\n font-family: 'Jost', sans-serif;\n font-weight: 400;\n font-size: 1.05rem;\n letter-spacing: 0.32em;\n color: var(--ink);\n margin-bottom: 1.25rem;\n text-transform: uppercase;\n position: relative;\n display: inline-block;\n }\n\n .alma-card h3::after {\n content: '';\n position: absolute;\n bottom: -8px;\n left: 50%;\n transform: translateX(-50%);\n width: 0;\n height: 1px;\n background: var(--ink);\n transition: width 0.5s cubic-bezier(0.16, 1, 0.3, 1);\n }\n\n .alma-card:hover h3::after {\n width: 100%;\n }\n\n .alma-card p {\n font-family: 'Jost', sans-serif;\n font-weight: 300;\n font-size: 0.85rem;\n line-height: 1.7;\n color: var(--ink-soft);\n max-width: 280px;\n margin: 0 auto;\n }\n\n @keyframes fadeUp {\n to {\n opacity: 1;\n transform: translateY(0);\n }\n }\n\n @keyframes float {\n 0%, 100% { transform: translateY(0); }\n 50% { transform: translateY(-3px); }\n }\n\n .alma-card:nth-child(1) .icon-wrap svg { animation: float 4s ease-in-out infinite; }\n .alma-card:nth-child(2) .icon-wrap svg { animation: float 4s ease-in-out infinite 0.5s; }\n .alma-card:nth-child(3) .icon-wrap svg { animation: float 4s ease-in-out infinite 1s; }\n .alma-card:nth-child(4) .icon-wrap svg { animation: float 4s ease-in-out infinite 1.5s; }\n\n @media (max-width: 968px) {\n .alma-section { padding: 5rem 1.5rem 4rem; }\n .alma-grid { grid-template-columns: repeat(2, 1fr); gap: 3rem 2rem; }\n .alma-card:not(:last-child)::after { display: none; }\n .alma-card:nth-child(odd)::after {\n content: '';\n display: block;\n position: absolute;\n right: -1rem;\n top: 25%;\n height: 50%;\n width: 1px;\n background: linear-gradient(to bottom, transparent, var(--line), transparent);\n }\n }\n\n @media (max-width: 560px) {\n .alma-grid { grid-template-columns: 1fr; gap: 3.5rem; }\n .alma-card:nth-child(odd)::after { display: none; }\n .alma-card:not(:last-child) { border-bottom: 1px solid var(--line); padding-bottom: 3rem; }\n .alma-title { margin-bottom: 3rem; }\n }\n<\/style>\n<\/head>\n\n<body>\n\n<section class=\"alma-section\">\n <h2 class=\"alma-title\" id=\"txt-title\">O jeito <span class=\"acronym\">A.L.M.A<\/span> <em id=\"txt-title-em\">de criar<\/em><\/h2>\n\n <div class=\"title-ornament\">\n <span class=\"dot\"><\/span>\n <\/div>\n\n <div class=\"alma-grid\">\n\n <!-- AN\u00c1LISE \/ ANALYSIS -->\n <article class=\"alma-card\">\n <div class=\"icon-wrap\">\n <svg viewBox=\"0 0 24 24\">\n <circle cx=\"11\" cy=\"11\" r=\"7\"><\/circle>\n <line x1=\"16.5\" y1=\"16.5\" x2=\"21\" y2=\"21\"><\/line>\n <line x1=\"8\" y1=\"11\" x2=\"14\" y2=\"11\"><\/line>\n <line x1=\"11\" y1=\"8\" x2=\"11\" y2=\"14\"><\/line>\n <\/svg>\n <\/div>\n <p class=\"letter\">\u2014 A \u2014<\/p>\n <h3 id=\"txt-h3-1\">An\u00e1lise<\/h3>\n <p id=\"txt-p-1\">Leitura estrat\u00e9gica do neg\u00f3cio e do cen\u00e1rio atual da marca, identificando bloqueios, desalinhamentos e oportunidades reais de crescimento.<\/p>\n <\/article>\n\n <!-- LINGUAGEM \/ LANGUAGE -->\n <article class=\"alma-card\">\n <div class=\"icon-wrap\">\n <svg viewBox=\"0 0 24 24\">\n <path d=\"M4 6h16M4 12h10M4 18h16\"><\/path>\n <circle cx=\"18\" cy=\"12\" r=\"2.2\"><\/circle>\n <\/svg>\n <\/div>\n <p class=\"letter\">\u2014 L \u2014<\/p>\n <h3 id=\"txt-h3-2\">Linguagem<\/h3>\n <p id=\"txt-p-2\">Constru\u00e7\u00e3o clara do posicionamento, alinhando discurso, identidade e comunica\u00e7\u00e3o a uma dire\u00e7\u00e3o estrat\u00e9gica coerente.<\/p>\n <\/article>\n\n <!-- M\u00c9TODO \/ METHOD -->\n <article class=\"alma-card\">\n <div class=\"icon-wrap\">\n <svg viewBox=\"0 0 24 24\">\n <circle cx=\"12\" cy=\"12\" r=\"3\"><\/circle>\n <path d=\"M12 2v3M12 19v3M4.2 4.2l2.1 2.1M17.7 17.7l2.1 2.1M2 12h3M19 12h3M4.2 19.8l2.1-2.1M17.7 6.3l2.1-2.1\"><\/path>\n <\/svg>\n <\/div>\n <p class=\"letter\">\u2014 M \u2014<\/p>\n <h3 id=\"txt-h3-3\">M\u00e9todo<\/h3>\n <p id=\"txt-p-3\">Defini\u00e7\u00e3o dos pilares de comunica\u00e7\u00e3o, presen\u00e7a digital e plano de a\u00e7\u00e3o \u2014 uma base s\u00f3lida para decis\u00f5es inteligentes e crescimento consistente.<\/p>\n <\/article>\n\n <!-- AVAN\u00c7O \/ ADVANCEMENT -->\n <article class=\"alma-card\">\n <div class=\"icon-wrap\">\n <svg viewBox=\"0 0 24 24\">\n <path d=\"M3 17l6-6 4 4 8-8\"><\/path>\n <path d=\"M14 7h7v7\"><\/path>\n <\/svg>\n <\/div>\n <p class=\"letter\">\u2014 A \u2014<\/p>\n <h3 id=\"txt-h3-4\">Avan\u00e7o<\/h3>\n <p id=\"txt-p-4\">Acompanhamento consultivo e refinamento cont\u00ednuo da estrat\u00e9gia, com ajustes de rota e constru\u00e7\u00e3o de posicionamento a longo prazo.<\/p>\n <\/article>\n\n <\/div>\n<\/section>\n\n<script>\n(function () {\n var en = {\n lang: 'en',\n titlePrefix: 'The A.L.M.A way ',\n titleEm: 'of creating',\n h3_1: 'Analysis',\n p_1: 'Strategic reading of the business and current brand landscape, identifying blocks, misalignments and real growth opportunities.',\n h3_2: 'Language',\n p_2: 'Clear positioning construction, aligning messaging, identity and communication to a coherent strategic direction.',\n h3_3: 'Method',\n p_3: 'Definition of communication pillars, digital presence and action plan \u2014 a solid foundation for intelligent decisions and consistent growth.',\n h3_4: 'Advancement',\n p_4: 'Consultative follow-through and continuous strategy refinement, with course corrections and long-term positioning development.'\n };\n\n function applyTranslation(t) {\n document.documentElement.lang = t.lang;\n var titleEl = document.getElementById('txt-title');\n var emEl = document.getElementById('txt-title-em');\n titleEl.childNodes[0].textContent = t.titlePrefix;\n emEl.textContent = t.titleEm;\n document.getElementById('txt-h3-1').textContent = t.h3_1;\n document.getElementById('txt-p-1').textContent = t.p_1;\n document.getElementById('txt-h3-2').textContent = t.h3_2;\n document.getElementById('txt-p-2').textContent = t.p_2;\n document.getElementById('txt-h3-3').textContent = t.h3_3;\n document.getElementById('txt-p-3').textContent = t.p_3;\n document.getElementById('txt-h3-4').textContent = t.h3_4;\n document.getElementById('txt-p-4').textContent = t.p_4;\n }\n\n fetch('https:\/\/ipapi.co\/json\/')\n .then(function (r) { return r.json(); })\n .then(function (data) {\n if (data && data.country_code && data.country_code !== 'BR') {\n applyTranslation(en);\n }\n })\n .catch(function () {\n \/\/ falha silenciosa \u2014 mant\u00e9m portugu\u00eas\n });\n})();\n<\/script>\n\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fadcd7 e-flex e-con-boxed e-con e-parent\" data-id=\"7fadcd7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcb7fe5 elementor-widget elementor-widget-spacer\" data-id=\"fcb7fe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13f499b4 e-con-full e-flex e-con e-parent\" data-id=\"13f499b4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t<div class=\"elementor-element elementor-element-4c62e2ff e-con-full e-flex e-con e-child\" data-id=\"4c62e2ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-230d14e8 elementor-widget elementor-widget-heading\" data-id=\"230d14e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Clientes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-036a687 elementor-widget elementor-widget-heading\" data-id=\"036a687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Empresas que j\u00e1 confiaram na constru\u00e7\u00e3o e evolu\u00e7\u00e3o dos seus neg\u00f3cios:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-523c7dc elementor-widget elementor-widget-text-editor\" data-id=\"523c7dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ao longo da sua trajet\u00f3ria, Paula atuou ao lado de marcas relevantes do mercado, contribuindo diretamente para decis\u00f5es estrat\u00e9gicas, estrutura\u00e7\u00e3o operacional e crescimento sustent\u00e1vel. Mais do que projetos, s\u00e3o parcerias constru\u00eddas com foco em resultado real.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50d6a059 elementor-tablet-align-center elementor-align-center elementor-button-info elementor-widget elementor-widget-button\" data-id=\"50d6a059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/wa.me\/11994751640\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Entre em contato<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1fff79 e-flex e-con-boxed e-con e-parent\" data-id=\"e1fff79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb5a010 elementor-widget elementor-widget-image-carousel\" data-id=\"bb5a010\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"slides_to_show":"6","slides_to_scroll":"1","navigation":"none","speed":535,"image_spacing_custom":{"unit":"px","size":60,"sizes":[]},"image_spacing_custom_mobile":{"unit":"px","size":45,"sizes":[]},"autoplay":"yes","pause_on_hover":"yes","pause_on_interaction":"yes","autoplay_speed":5000,"infinite":"yes","image_spacing_custom_tablet":{"unit":"px","size":"","sizes":[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrossel de imagens\" dir=\"rtl\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" 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