Metodologia \u2014 Paula Fran\u00e7a Consultoria<\/title>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:ital,wght@0,200;0,300;0,400;0,500;0,600;1,300;1,400&display=swap\" rel=\"stylesheet\">\n<style>\n :root {\n --navy: #0e1f3d;\n --navy-deep: #08152b;\n --wine: #6b2838;\n --cream: #f5efe0;\n --text: #f5efe0;\n --line: rgba(245, 239, 224, 0.15);\n }\n\n * { margin: 0; padding: 0; box-sizing: border-box; }\n html { scroll-behavior: smooth; }\n\n body {\n background: var(--navy);\n color: var(--text);\n font-family: 'Poppins', 'Helvetica Neue', Arial, sans-serif;\n overflow-x: hidden;\n }\n\n .metodologia {\n position: relative;\n background: var(--navy);\n overflow: hidden;\n }\n\n .metodologia::before {\n content: '';\n position: fixed;\n inset: 0;\n background: \n radial-gradient(ellipse at 15% 25%, rgba(245, 239, 224, 0.02) 0%, transparent 55%),\n radial-gradient(ellipse at 85% 75%, rgba(245, 239, 224, 0.015) 0%, transparent 55%);\n z-index: 0;\n pointer-events: none;\n }\n\n .container {\n max-width: 1200px;\n margin: 0 auto;\n padding: 0 2rem;\n position: relative;\n z-index: 5;\n }\n\n \/* ============ EYEBROW ============ *\/\n .eyebrow {\n display: inline-flex;\n align-items: center;\n gap: 0.85rem;\n font-family: 'Poppins', sans-serif !important;\n font-weight: 400 !important;\n font-size: 0.65rem !important;\n letter-spacing: 0.45em;\n text-transform: uppercase;\n color: #f5efe0 !important;\n margin-bottom: 1.5rem;\n padding-left: 0.45em;\n }\n\n .eyebrow::before {\n content: '';\n width: 36px;\n height: 1px;\n background: #f5efe0;\n opacity: 0.5;\n }\n\n .eyebrow::after {\n content: '';\n width: 5px;\n height: 5px;\n border: 1px solid #f5efe0;\n border-radius: 50%;\n opacity: 0.5;\n margin-left: 0.5rem;\n }\n\n .eyebrow.centered {\n justify-content: center;\n padding-left: 0;\n }\n\n \/* ============ SECTION TITLES ============ *\/\n .section-title {\n font-family: 'Poppins', sans-serif !important;\n font-weight: 200 !important;\n font-size: clamp(1.5rem, 2.6vw, 2.2rem) !important;\n line-height: 1.25 !important;\n color: #f5efe0 !important;\n letter-spacing: -0.01em;\n margin-bottom: 1.25rem;\n }\n\n .section-title em {\n font-style: italic;\n font-weight: 400;\n }\n\n .section-lead {\n font-family: 'Poppins', sans-serif !important;\n font-style: italic !important;\n font-weight: 300 !important;\n font-size: clamp(0.9rem, 1.05vw, 1rem) !important;\n line-height: 1.65 !important;\n color: rgba(245, 239, 224, 0.8) !important;\n max-width: 680px;\n }\n\n \/* ============ REVEAL ============ *\/\n .reveal {\n opacity: 0;\n transform: translateY(30px);\n transition: opacity 1s cubic-bezier(0.16, 1, 0.3, 1), transform 1s cubic-bezier(0.16, 1, 0.3, 1);\n }\n\n .reveal.visible {\n opacity: 1;\n transform: translateY(0);\n }\n\n .reveal-delay-1 { transition-delay: 0.15s; }\n .reveal-delay-2 { transition-delay: 0.3s; }\n .reveal-delay-3 { transition-delay: 0.45s; }\n\n \/* ============ HERO ============ *\/\n .hero-met {\n position: relative;\n min-height: 80vh;\n display: flex;\n align-items: center;\n padding: 6rem 0 4rem;\n }\n\n .hero-met-content {\n max-width: 820px;\n position: relative;\n z-index: 5;\n }\n\n .hero-met h1 {\n font-family: 'Poppins', sans-serif !important;\n font-weight: 200 !important;\n font-size: clamp(1.7rem, 3.4vw, 2.8rem) !important;\n line-height: 1.15 !important;\n color: #f5efe0 !important;\n letter-spacing: -0.015em;\n margin-bottom: 1.75rem;\n }\n\n .hero-met h1 em {\n font-style: italic;\n font-weight: 400;\n position: relative;\n display: inline-block;\n }\n\n .hero-met h1 em::after {\n content: '';\n position: absolute;\n bottom: 0.05em;\n left: 0;\n width: 100%;\n height: 1px;\n background: var(--cream);\n opacity: 0.5;\n transform: scaleX(0);\n transform-origin: left;\n animation: drawLine 1.4s cubic-bezier(0.16, 1, 0.3, 1) 1s forwards;\n }\n\n .hero-met-sub {\n font-family: 'Poppins', sans-serif !important;\n font-weight: 300 !important;\n font-size: clamp(0.9rem, 1.1vw, 1.05rem) !important;\n line-height: 1.7 !important;\n color: rgba(245, 239, 224, 0.8) !important;\n max-width: 640px;\n margin-bottom: 2.5rem;\n }\n\n .hero-met-rings {\n position: absolute;\n top: 50%;\n right: -6rem;\n transform: translateY(-50%);\n width: 480px;\n height: 480px;\n pointer-events: none;\n z-index: 1;\n opacity: 0.5;\n }\n\n .hero-met-rings::before {\n content: '';\n position: absolute;\n inset: 0;\n border: 1px solid rgba(245, 239, 224, 0.14);\n border-radius: 50%;\n }\n\n .hero-met-rings::after {\n content: '';\n position: absolute;\n inset: 70px;\n border: 1px dashed rgba(245, 239, 224, 0.2);\n border-radius: 50%;\n animation: spinCounter 50s linear infinite;\n }\n\n .hero-met-rings .inner {\n position: absolute;\n top: 50%;\n left: 50%;\n width: 200px;\n height: 200px;\n margin: -100px 0 0 -100px;\n border: 1px solid rgba(245, 239, 224, 0.1);\n border-radius: 50%;\n }\n\n @keyframes spinCounter {\n from { transform: rotate(360deg); }\n to { transform: rotate(0deg); }\n }\n\n @keyframes drawLine {\n to { transform: scaleX(1); }\n }\n\n \/* ============ BUTTON ============ *\/\n .btn-primary {\n position: relative;\n display: inline-flex;\n align-items: center;\n gap: 0.65rem;\n padding: 0.95rem 1.85rem;\n background: var(--cream);\n color: var(--navy);\n font-family: 'Poppins', sans-serif !important;\n font-weight: 500 !important;\n font-size: 0.68rem !important;\n letter-spacing: 0.22em;\n text-transform: uppercase;\n border: none;\n border-radius: 999px;\n cursor: pointer;\n overflow: hidden;\n text-decoration: none;\n white-space: nowrap;\n box-shadow: 0 4px 20px rgba(0, 0, 0, 0.15);\n transition: transform 0.5s cubic-bezier(0.16, 1, 0.3, 1),\n color 0.4s ease,\n box-shadow 0.5s ease;\n }\n\n .btn-primary::before {\n content: '';\n position: absolute;\n inset: 0;\n background: var(--wine);\n transform: translateY(101%);\n transition: transform 0.55s cubic-bezier(0.16, 1, 0.3, 1);\n z-index: 0;\n }\n\n .btn-primary span, .btn-primary svg {\n position: relative;\n z-index: 1;\n color: inherit;\n }\n\n .btn-primary svg {\n width: 14px;\n height: 14px;\n transition: transform 0.4s cubic-bezier(0.16, 1, 0.3, 1);\n stroke: currentColor;\n }\n\n .btn-primary:hover {\n transform: translateY(-3px);\n color: var(--cream);\n box-shadow: 0 12px 30px rgba(107, 40, 56, 0.35);\n }\n\n .btn-primary:hover::before { transform: translateY(0); }\n .btn-primary:hover svg { transform: translateX(5px); }\n\n \/* ============ ORIGIN ============ *\/\n .origin {\n padding: 5rem 0;\n position: relative;\n }\n\n .origin-grid {\n display: grid;\n grid-template-columns: 0.4fr 0.6fr;\n gap: 4rem;\n align-items: start;\n }\n\n .origin-text p {\n font-family: 'Poppins', sans-serif !important;\n font-weight: 300 !important;\n font-size: 0.9rem !important;\n line-height: 1.8 !important;\n color: rgba(245, 239, 224, 0.8) !important;\n margin-bottom: 1.5rem;\n }\n\n .pull-quote {\n margin: 3rem 0 1rem;\n padding: 2rem 2rem 2rem 2.5rem;\n border-left: 2px solid rgba(245, 239, 224, 0.4);\n background: rgba(245, 239, 224, 0.03);\n border-radius: 0 16px 16px 0;\n position: relative;\n }\n\n .pull-quote p {\n font-family: 'Poppins', sans-serif !important;\n font-style: italic !important;\n font-weight: 400 !important;\n font-size: clamp(0.95rem, 1.2vw, 1.1rem) !important;\n line-height: 1.6 !important;\n color: var(--cream) !important;\n margin: 0 !important;\n }\n\n \/* ============ METHODS CARDS ============ *\/\n .methods {\n padding: 5rem 0;\n position: relative;\n }\n\n .methods-header {\n text-align: center;\n margin-bottom: 3.5rem;\n max-width: 720px;\n margin-left: auto;\n margin-right: auto;\n }\n\n .methods-header .section-lead {\n margin: 0 auto;\n }\n\n .methods-grid {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 1.5rem;\n }\n\n .method-card {\n position: relative;\n padding: 2rem 1.75rem;\n background: rgba(245, 239, 224, 0.04);\n border: 1px solid rgba(245, 239, 224, 0.14);\n border-radius: 18px;\n cursor: pointer;\n overflow: hidden;\n transition: transform 0.55s cubic-bezier(0.16, 1, 0.3, 1),\n border-color 0.55s ease,\n background 0.55s ease,\n box-shadow 0.55s ease;\n }\n\n .method-card::before {\n content: '';\n position: absolute;\n top: 0;\n left: 20%;\n right: 20%;\n height: 1px;\n background: linear-gradient(90deg, transparent, rgba(245, 239, 224, 0.5), transparent);\n transition: left 0.6s ease, right 0.6s ease;\n }\n\n .method-card:hover::before {\n left: 0;\n right: 0;\n }\n\n .method-card:hover {\n transform: translateY(-6px);\n border-color: rgba(245, 239, 224, 0.35);\n background: #6b2838;\n box-shadow: 0 20px 50px rgba(107, 40, 56, 0.5);\n }\n\n .method-number {\n font-family: 'Poppins', sans-serif !important;\n font-style: italic !important;\n font-weight: 400 !important;\n font-size: 0.75rem !important;\n line-height: 1 !important;\n color: rgba(245, 239, 224, 0.45) !important;\n margin-bottom: 1.25rem;\n display: block;\n }\n\n .method-icon {\n width: 30px;\n height: 30px;\n color: var(--cream);\n margin-bottom: 1.25rem;\n transition: transform 0.6s cubic-bezier(0.16, 1, 0.3, 1);\n }\n\n .method-card:hover .method-icon {\n transform: rotate(-6deg) scale(1.1);\n }\n\n .method-icon svg {\n width: 100%;\n height: 100%;\n stroke: currentColor;\n fill: none;\n stroke-width: 1.3;\n stroke-linecap: round;\n stroke-linejoin: round;\n }\n\n .method-title {\n font-family: 'Poppins', sans-serif !important;\n font-weight: 500 !important;\n font-size: 0.72rem !important;\n line-height: 1.5 !important;\n letter-spacing: 0.2em;\n text-transform: uppercase;\n color: #f5efe0 !important;\n margin-bottom: 0.85rem;\n }\n\n .method-desc {\n font-family: 'Poppins', sans-serif !important;\n font-weight: 300 !important;\n font-size: 0.8rem !important;\n line-height: 1.65 !important;\n color: rgba(245, 239, 224, 0.75) !important;\n letter-spacing: normal;\n }\n\n \/* ============ ERRORS \/ ACCORDION ============ *\/\n .errors {\n padding: 5rem 0;\n position: relative;\n }\n\n .errors-header {\n text-align: center;\n margin-bottom: 3rem;\n max-width: 720px;\n margin-left: auto;\n margin-right: auto;\n }\n\n .errors-header .section-lead {\n margin: 0 auto;\n }\n\n .accordion {\n max-width: 880px;\n margin: 0 auto;\n border-top: 1px solid var(--line);\n }\n\n .accordion-item {\n border-bottom: 1px solid var(--line);\n overflow: hidden;\n }\n\n .accordion-trigger {\n width: 100%;\n background: none;\n border: none;\n padding: 1.4rem 0.5rem;\n display: flex;\n justify-content: space-between;\n align-items: center;\n cursor: pointer;\n color: inherit;\n text-align: left;\n transition: padding 0.4s ease;\n font-family: 'Poppins', sans-serif;\n }\n\n .accordion-trigger:hover {\n padding-left: 1rem;\n }\n\n .accordion-num {\n font-family: 'Poppins', sans-serif !important;\n font-style: italic !important;\n font-weight: 400 !important;\n font-size: 0.78rem !important;\n line-height: 1 !important;\n color: rgba(245, 239, 224, 0.5) !important;\n margin-right: 1.5rem;\n min-width: 24px;\n transition: color 0.3s ease;\n }\n\n .accordion-label {\n flex: 1;\n font-family: 'Poppins', sans-serif !important;\n font-weight: 300 !important;\n font-size: clamp(0.9rem, 1.2vw, 1.05rem) !important;\n line-height: 1.4 !important;\n color: #f5efe0 !important;\n transition: color 0.3s ease;\n }\n\n .accordion-icon {\n width: 26px;\n height: 26px;\n border: 1px solid rgba(245, 239, 224, 0.4);\n border-radius: 50%;\n display: flex;\n align-items: center;\n justify-content: center;\n flex-shrink: 0;\n transition: all 0.4s cubic-bezier(0.16, 1, 0.3, 1);\n position: relative;\n }\n\n .accordion-icon::before,\n .accordion-icon::after {\n content: '';\n position: absolute;\n background: var(--cream);\n transition: transform 0.4s cubic-bezier(0.16, 1, 0.3, 1);\n }\n\n .accordion-icon::before {\n width: 10px;\n height: 1px;\n }\n\n .accordion-icon::after {\n width: 1px;\n height: 10px;\n }\n\n .accordion-item.active .accordion-icon {\n background: var(--cream);\n border-color: var(--cream);\n transform: rotate(180deg);\n }\n\n .accordion-item.active .accordion-icon::before {\n background: var(--navy);\n }\n\n .accordion-item.active .accordion-icon::after {\n background: var(--navy);\n transform: scaleY(0);\n }\n\n \/* ============ OVERRIDE: for\u00e7a cor bordo no accordion ativo ============ *\/\n \/* Anula qualquer cor rosa\/pink injetada pelo construtor de site *\/\n .accordion-item.active,\n .accordion-item.active .accordion-trigger,\n .accordion-item.active .accordion-trigger:hover,\n .accordion-item.active .accordion-trigger:focus,\n .accordion-item.active .accordion-trigger:active,\n .accordion-item:hover .accordion-trigger,\n .accordion-trigger:hover,\n .accordion-trigger:focus,\n .accordion-trigger:active,\n .accordion-trigger[aria-expanded=\"true\"] {\n background: var(--wine) !important;\n background-color: var(--wine) !important;\n color: var(--cream) !important;\n }\n\n .accordion-item.active .accordion-label,\n .accordion-item.active .accordion-num,\n .accordion-trigger:hover .accordion-label,\n .accordion-trigger:hover .accordion-num {\n color: var(--cream) !important;\n }\n\n .accordion-content {\n max-height: 0;\n overflow: hidden;\n transition: max-height 0.6s cubic-bezier(0.16, 1, 0.3, 1);\n }\n\n .accordion-content-inner {\n padding: 0 0.5rem 1.5rem 3rem;\n font-family: 'Poppins', sans-serif !important;\n font-weight: 300 !important;\n font-size: 0.82rem !important;\n line-height: 1.7 !important;\n color: rgba(245, 239, 224, 0.75) !important;\n max-width: 680px;\n }\n\n \/* ============ TIMELINE ============ *\/\n .timeline-section {\n padding: 5rem 0;\n position: relative;\n }\n\n .timeline-header {\n text-align: center;\n margin-bottom: 4rem;\n max-width: 720px;\n margin-left: auto;\n margin-right: auto;\n }\n\n .timeline-header .section-lead {\n margin: 0 auto;\n }\n\n .timeline {\n position: relative;\n max-width: 900px;\n margin: 0 auto;\n }\n\n .timeline::before {\n content: '';\n position: absolute;\n left: 50%;\n top: 0;\n bottom: 0;\n width: 1px;\n background: linear-gradient(180deg, transparent, var(--line) 10%, var(--line) 90%, transparent);\n transform: translateX(-0.5px);\n }\n\n .timeline-item {\n position: relative;\n display: grid;\n grid-template-columns: 1fr 1fr;\n gap: 4rem;\n margin-bottom: 3rem;\n align-items: center;\n }\n\n .timeline-item:nth-child(even) {\n direction: rtl;\n }\n\n .timeline-item:nth-child(even) .timeline-content {\n direction: ltr;\n text-align: right;\n }\n\n .timeline-item:nth-child(odd) .timeline-content {\n direction: ltr;\n text-align: left;\n }\n\n .timeline-dot {\n position: absolute;\n left: 50%;\n top: 50%;\n width: 14px;\n height: 14px;\n background: var(--navy);\n border: 2px solid var(--cream);\n border-radius: 50%;\n transform: translate(-50%, -50%);\n z-index: 2;\n transition: all 0.5s cubic-bezier(0.16, 1, 0.3, 1);\n }\n\n .timeline-item.visible .timeline-dot {\n background: var(--cream);\n box-shadow: 0 0 0 6px rgba(245, 239, 224, 0.1), 0 0 20px rgba(245, 239, 224, 0.4);\n }\n\n .timeline-step {\n font-family: 'Poppins', sans-serif !important;\n font-style: italic !important;\n font-weight: 400 !important;\n font-size: 0.7rem !important;\n line-height: 1 !important;\n letter-spacing: 0.15em;\n color: rgba(245, 239, 224, 0.55) !important;\n text-transform: uppercase;\n margin-bottom: 0.5rem;\n display: block;\n }\n\n .timeline-title {\n font-family: 'Poppins', sans-serif !important;\n font-weight: 400 !important;\n font-size: clamp(1rem, 1.5vw, 1.3rem) !important;\n line-height: 1.3 !important;\n color: #f5efe0 !important;\n margin-bottom: 0.75rem;\n }\n\n .timeline-desc {\n font-family: 'Poppins', sans-serif !important;\n font-weight: 300 !important;\n font-size: 0.82rem !important;\n line-height: 1.65 !important;\n color: rgba(245, 239, 224, 0.75) !important;\n }\n\n \/* ============ FINAL CTA ============ *\/\n .final-cta {\n padding: 6rem 0 7rem;\n position: relative;\n text-align: center;\n }\n\n .final-cta-inner {\n max-width: 760px;\n margin: 0 auto;\n padding: 3.5rem 2.5rem;\n background: rgba(245, 239, 224, 0.04);\n border: 1px solid var(--line);\n border-radius: 24px;\n position: relative;\n overflow: hidden;\n }\n\n .final-cta h2 {\n font-family: 'Poppins', sans-serif !important;\n font-weight: 200 !important;\n font-size: clamp(1.3rem, 2.2vw, 1.9rem) !important;\n line-height: 1.25 !important;\n color: #f5efe0 !important;\n margin-bottom: 1.5rem;\n position: relative;\n z-index: 1;\n }\n\n .final-cta h2 em {\n font-style: italic;\n font-weight: 400;\n }\n\n .final-cta p {\n font-family: 'Poppins', sans-serif !important;\n font-style: italic !important;\n font-weight: 300 !important;\n font-size: clamp(0.88rem, 1.05vw, 1rem) !important;\n line-height: 1.65 !important;\n color: rgba(245, 239, 224, 0.8) !important;\n max-width: 580px;\n margin: 0 auto 2.5rem;\n position: relative;\n z-index: 1;\n }\n\n .final-cta .btn-primary {\n position: relative;\n z-index: 1;\n }\n\n \/* ============ RESPONSIVE ============ *\/\n @media (max-width: 968px) {\n .container { padding: 0 1.5rem; }\n .hero-met { min-height: auto; padding: 4rem 0 3rem; }\n .hero-met-rings { display: none; }\n .origin-grid { grid-template-columns: 1fr; gap: 2rem; }\n .methods-grid { grid-template-columns: repeat(2, 1fr); gap: 1.25rem; }\n \n .timeline::before { left: 20px; transform: none; }\n .timeline-item {\n grid-template-columns: 1fr;\n direction: ltr !important;\n gap: 0;\n padding-left: 55px;\n margin-bottom: 2.25rem;\n }\n .timeline-item .timeline-content,\n .timeline-item:nth-child(even) .timeline-content {\n direction: ltr;\n text-align: left;\n }\n .timeline-item .timeline-spacer { display: none; }\n .timeline-dot { left: 20px; top: 0.5rem; transform: translate(-50%, 0); }\n }\n\n @media (max-width: 600px) {\n .methods-grid { grid-template-columns: 1fr; }\n .pull-quote { padding: 1.5rem 1.25rem 1.5rem 1.75rem; }\n .accordion-trigger { padding: 1.1rem 0.25rem; }\n .accordion-trigger:hover { padding-left: 0.5rem; }\n .accordion-content-inner { padding: 0 0.25rem 1.25rem 2.5rem; }\n .final-cta-inner { padding: 2.5rem 1.5rem; }\n }\n<\/style>\n<\/head>\n<body>\n\n<main class=\"metodologia\">\n\n <section class=\"hero-met\">\n <div class=\"hero-met-rings\">\n <div class=\"inner\"><\/div>\n <\/div>\n <div class=\"container\">\n <div class=\"hero-met-content\">\n <div class=\"eyebrow reveal\">Metodologia Paula Fran\u00e7a<\/div>\n <h1 class=\"reveal reveal-delay-1\">\n Uma metodologia para <em>enxergar<\/em> sua empresa com mais clareza.\n <\/h1>\n <p class=\"hero-met-sub reveal reveal-delay-2\">\n A Paula Fran\u00e7a Consultoria une experi\u00eancia real, vis\u00e3o estrat\u00e9gica e an\u00e1lise profunda para ajudar empres\u00e1rios a identificarem onde suas marcas est\u00e3o desalinhadas, e como transformar esses pontos em crescimento, estrutura e valor percebido.\n <\/p>\n <a href=\"#\" class=\"btn-primary reveal reveal-delay-3\" data-wa-message=\"Ol\u00e1, Paula! Quero entender melhor a metodologia da sua consultoria.\">\n <span>Quero entender minha marca<\/span>\n <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"1.5\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg>\n <\/a>\n <\/div>\n <\/div>\n <\/section>\n\n <section class=\"origin\">\n <div class=\"container\">\n <div class=\"origin-grid\">\n <div class=\"origin-heading reveal\">\n <div class=\"eyebrow\">De onde nasce<\/div>\n <h2 class=\"section-title\">\n A trajet\u00f3ria que <em>deu origem<\/em> ao m\u00e9todo.\n <\/h2>\n <\/div>\n <div class=\"origin-text reveal reveal-delay-1\">\n <p>\n A metodologia da Paula Fran\u00e7a Consultoria nasce de uma trajet\u00f3ria real: mais de 25 anos dedicados ao varejo, mais de uma d\u00e9cada no digital e uma viv\u00eancia profunda em projetos, equipes, marcas e transforma\u00e7\u00f5es empresariais.\n <\/p>\n <p>\n Ao longo dessa jornada, Paula acompanhou de perto as mudan\u00e7as no comportamento de consumo, a evolu\u00e7\u00e3o dos canais f\u00edsicos para os digitais, a ascens\u00e3o dos marketplaces, a for\u00e7a dos dados e os desafios de empresas que precisam crescer sem perder sua ess\u00eancia.\n <\/p>\n <p>\n Mas essa metodologia n\u00e3o nasce apenas da experi\u00eancia t\u00e9cnica. Ela tamb\u00e9m nasce de uma virada pessoal e profissional: a maternidade. Um momento que trouxe pausa, revis\u00e3o de rota e a necessidade de transformar todo o repert\u00f3rio acumulado em impacto real para outras empresas.\n <\/p>\n\n <blockquote class=\"pull-quote\">\n <p>\n O que antes era know-how virou repert\u00f3rio. O que antes era entrega virou dire\u00e7\u00e3o. O que antes era plano de neg\u00f3cio virou prop\u00f3sito.\n <\/p>\n <\/blockquote>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n <section class=\"methods\">\n <div class=\"container\">\n <div class=\"methods-header reveal\">\n <div class=\"eyebrow centered\">O que a metodologia analisa<\/div>\n <h2 class=\"section-title\">\n Seis dimens\u00f5es para enxergar a <em>marca por inteiro<\/em>.\n <\/h2>\n <p class=\"section-lead\">\n Cada empresa carrega camadas. A metodologia olha para todas elas e revela onde est\u00e1 o desalinhamento que impede o crescimento.\n <\/p>\n <\/div>\n\n <div class=\"methods-grid\">\n <article class=\"method-card reveal\">\n <span class=\"method-number\">01<\/span>\n <div class=\"method-icon\">\n <svg viewBox=\"0 0 24 24\">\n <circle cx=\"11\" cy=\"11\" r=\"7\"\/>\n <line x1=\"16.5\" y1=\"16.5\" x2=\"21\" y2=\"21\"\/>\n <line x1=\"8\" y1=\"11\" x2=\"14\" y2=\"11\"\/>\n <line x1=\"11\" y1=\"8\" x2=\"11\" y2=\"14\"\/>\n <\/svg>\n <\/div>\n <h3 class=\"method-title\">Diagn\u00f3stico da marca<\/h3>\n <p class=\"method-desc\">\n An\u00e1lise profunda do momento atual da empresa, seus pontos fortes, fragilidades, diferenciais e ru\u00eddos que podem estar afetando sua percep\u00e7\u00e3o de valor.\n <\/p>\n <\/article>\n\n <article class=\"method-card reveal reveal-delay-1\">\n <span class=\"method-number\">02<\/span>\n <div class=\"method-icon\">\n <svg viewBox=\"0 0 24 24\">\n <path d=\"M12 2L4 6v6c0 5 3.5 9.5 8 10 4.5-.5 8-5 8-10V6l-8-4z\"\/>\n <path d=\"M9 12l2 2 4-4\"\/>\n <\/svg>\n <\/div>\n <h3 class=\"method-title\">Branding e posicionamento<\/h3>\n <p class=\"method-desc\">\n Avalia\u00e7\u00e3o da forma como a marca se comunica, se diferencia, apresenta sua proposta de valor e \u00e9 percebida pelo mercado.\n <\/p>\n <\/article>\n\n <article class=\"method-card reveal reveal-delay-2\">\n <span class=\"method-number\">03<\/span>\n <div class=\"method-icon\">\n <svg viewBox=\"0 0 24 24\">\n <circle cx=\"12\" cy=\"12\" r=\"3\"\/>\n <path d=\"M12 2v3M12 19v3M4.2 4.2l2.1 2.1M17.7 17.7l2.1 2.1M2 12h3M19 12h3M4.2 19.8l2.1-2.1M17.7 6.3l2.1-2.1\"\/>\n <\/svg>\n <\/div>\n <h3 class=\"method-title\">Processos internos<\/h3>\n <p class=\"method-desc\">\n Mapeamento dos fluxos, atendimento, opera\u00e7\u00e3o, responsabilidades e gargalos que impactam a efici\u00eancia da empresa.\n <\/p>\n <\/article>\n\n <article class=\"method-card reveal\">\n <span class=\"method-number\">04<\/span>\n <div class=\"method-icon\">\n <svg viewBox=\"0 0 24 24\">\n <path d=\"M20.84 4.61a5.5 5.5 0 0 0-7.78 0L12 5.67l-1.06-1.06a5.5 5.5 0 0 0-7.78 7.78l1.06 1.06L12 21.23l7.78-7.78 1.06-1.06a5.5 5.5 0 0 0 0-7.78z\"\/>\n <\/svg>\n <\/div>\n <h3 class=\"method-title\">Experi\u00eancia do cliente<\/h3>\n <p class=\"method-desc\">\n An\u00e1lise da jornada completa do cliente, do primeiro contato ao p\u00f3s-venda, identificando oportunidades de encantamento e fideliza\u00e7\u00e3o.\n <\/p>\n <\/article>\n\n <article class=\"method-card reveal reveal-delay-1\">\n <span class=\"method-number\">05<\/span>\n <div class=\"method-icon\">\n <svg viewBox=\"0 0 24 24\">\n <path d=\"M3 17l4-4 3 3 5-6 6 6\"\/>\n <path d=\"M14 7h7v7\"\/>\n <line x1=\"3\" y1=\"21\" x2=\"21\" y2=\"21\"\/>\n <\/svg>\n <\/div>\n <h3 class=\"method-title\">Estrat\u00e9gia comercial<\/h3>\n <p class=\"method-desc\">\n Avalia\u00e7\u00e3o da forma como a empresa vende, apresenta seus produtos ou servi\u00e7os, constr\u00f3i desejo, confian\u00e7a e autoridade.\n <\/p>\n <\/article>\n\n <article class=\"method-card reveal reveal-delay-2\">\n <span class=\"method-number\">06<\/span>\n <div class=\"method-icon\">\n <svg viewBox=\"0 0 24 24\">\n <path d=\"M9 11l3 3L22 4\"\/>\n <path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/>\n <\/svg>\n <\/div>\n <h3 class=\"method-title\">Plano de a\u00e7\u00e3o<\/h3>\n <p class=\"method-desc\">\n Organiza\u00e7\u00e3o dos principais ajustes, prioridades e pr\u00f3ximos passos para transformar diagn\u00f3stico em evolu\u00e7\u00e3o pr\u00e1tica.\n <\/p>\n <\/article>\n <\/div>\n <\/div>\n <\/section>\n\n <section class=\"errors\">\n <div class=\"container\">\n <div class=\"errors-header reveal\">\n <div class=\"eyebrow centered\">Sinais de desalinhamento<\/div>\n <h2 class=\"section-title\">\n Onde sua marca pode <em>estar errando<\/em>.\n <\/h2>\n <p class=\"section-lead\">\n Esses s\u00e3o alguns dos pontos mais comuns que aparecem antes de qualquer diagn\u00f3stico. Reconhecer o problema \u00e9 o primeiro passo para resolv\u00ea-lo.\n <\/p>\n <\/div>\n\n <div class=\"accordion reveal reveal-delay-1\">\n <div class=\"accordion-item\">\n <button class=\"accordion-trigger\">\n <span class=\"accordion-num\">01<\/span>\n <span class=\"accordion-label\">Comunica\u00e7\u00e3o pouco clara<\/span>\n <span class=\"accordion-icon\"><\/span>\n <\/button>\n <div class=\"accordion-content\">\n <div class=\"accordion-content-inner\">\n Quando a mensagem da marca n\u00e3o chega de forma direta, o cliente se distrai, hesita e segue para o pr\u00f3ximo. Comunica\u00e7\u00e3o clara \u00e9 o primeiro filtro entre o seu neg\u00f3cio e a decis\u00e3o de compra.\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"accordion-item\">\n <button class=\"accordion-trigger\">\n <span class=\"accordion-num\">02<\/span>\n <span class=\"accordion-label\">Posicionamento confuso<\/span>\n <span class=\"accordion-icon\"><\/span>\n <\/button>\n <div class=\"accordion-content\">\n <div class=\"accordion-content-inner\">\n Quando a marca tenta ser muitas coisas ao mesmo tempo, deixa de ser memor\u00e1vel em nenhuma. Posicionamento \u00e9 sobre escolha, e escolha exige clareza estrat\u00e9gica.\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"accordion-item\">\n <button class=\"accordion-trigger\">\n <span class=\"accordion-num\">03<\/span>\n <span class=\"accordion-label\">Falta de percep\u00e7\u00e3o de valor<\/span>\n <span class=\"accordion-icon\"><\/span>\n <\/button>\n <div class=\"accordion-content\">\n <div class=\"accordion-content-inner\">\n Quando o cliente n\u00e3o enxerga o valor que a marca entrega, a conversa cai para pre\u00e7o. Construir percep\u00e7\u00e3o de valor \u00e9 tornar vis\u00edvel tudo aquilo que justifica a sua entrega.\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"accordion-item\">\n <button class=\"accordion-trigger\">\n <span class=\"accordion-num\">04<\/span>\n <span class=\"accordion-label\">Processos internos desalinhados<\/span>\n <span class=\"accordion-icon\"><\/span>\n <\/button>\n <div class=\"accordion-content\">\n <div class=\"accordion-content-inner\">\n Marcas crescem na velocidade dos seus processos. Quando fluxos, responsabilidades e ferramentas n\u00e3o conversam, o desgaste interno acaba aparecendo na experi\u00eancia externa.\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"accordion-item\">\n <button class=\"accordion-trigger\">\n <span class=\"accordion-num\">05<\/span>\n <span class=\"accordion-label\">Experi\u00eancia do cliente inconsistente<\/span>\n <span class=\"accordion-icon\"><\/span>\n <\/button>\n <div class=\"accordion-content\">\n <div class=\"accordion-content-inner\">\n Quando cada ponto de contato entrega uma sensa\u00e7\u00e3o diferente, a marca perde for\u00e7a. Consist\u00eancia \u00e9 o que transforma boas intera\u00e7\u00f5es em confian\u00e7a duradoura.\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"accordion-item\">\n <button class=\"accordion-trigger\">\n <span class=\"accordion-num\">06<\/span>\n <span class=\"accordion-label\">Falhas no atendimento<\/span>\n <span class=\"accordion-icon\"><\/span>\n <\/button>\n <div class=\"accordion-content\">\n <div class=\"accordion-content-inner\">\n Atendimento \u00e9 a marca em movimento. Lentid\u00e3o, falta de preparo ou inconsist\u00eancia no tom de voz dizem mais sobre a empresa do que qualquer campanha.\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"accordion-item\">\n <button class=\"accordion-trigger\">\n <span class=\"accordion-num\">07<\/span>\n <span class=\"accordion-label\">Pouca diferencia\u00e7\u00e3o no mercado<\/span>\n <span class=\"accordion-icon\"><\/span>\n <\/button>\n <div class=\"accordion-content\">\n <div class=\"accordion-content-inner\">\n Quando a marca soa parecida com tantas outras, o mercado precifica como commodity. Diferencia\u00e7\u00e3o \u00e9 sobre construir narrativa, est\u00e9tica e entrega que s\u00f3 pertencem a voc\u00ea.\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"accordion-item\">\n <button class=\"accordion-trigger\">\n <span class=\"accordion-num\">08<\/span>\n <span class=\"accordion-label\">Decis\u00f5es tomadas no improviso<\/span>\n <span class=\"accordion-icon\"><\/span>\n <\/button>\n <div class=\"accordion-content\">\n <div class=\"accordion-content-inner\">\n Decidir no impulso \u00e9 o oposto de decidir com estrat\u00e9gia. Sem dados e dire\u00e7\u00e3o, cada escolha vira aposta, e o crescimento se torna inconstante.\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"accordion-item\">\n <button class=\"accordion-trigger\">\n <span class=\"accordion-num\">09<\/span>\n <span class=\"accordion-label\">Marca visualmente desconectada da entrega<\/span>\n <span class=\"accordion-icon\"><\/span>\n <\/button>\n <div class=\"accordion-content\">\n <div class=\"accordion-content-inner\">\n Quando a est\u00e9tica da marca n\u00e3o reflete a qualidade da entrega, o cliente sente o descompasso. Identidade visual \u00e9 promessa, e ela precisa ser cumprida.\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"accordion-item\">\n <button class=\"accordion-trigger\">\n <span class=\"accordion-num\">10<\/span>\n <span class=\"accordion-label\">Dificuldade de vender sem competir por pre\u00e7o<\/span>\n <span class=\"accordion-icon\"><\/span>\n <\/button>\n <div class=\"accordion-content\">\n <div class=\"accordion-content-inner\">\n Marcas que dependem s\u00f3 de desconto vivem sob press\u00e3o. Vender por valor exige posicionamento, narrativa e uma percep\u00e7\u00e3o de mercado constru\u00edda com m\u00e9todo.\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n <section class=\"timeline-section\">\n <div class=\"container\">\n <div class=\"timeline-header reveal\">\n <div class=\"eyebrow centered\">Como funciona na pr\u00e1tica<\/div>\n <h2 class=\"section-title\">\n O m\u00e9todo em <em>cinco etapas<\/em>.\n <\/h2>\n <p class=\"section-lead\">\n Um caminho constru\u00eddo com escuta, an\u00e1lise e dire\u00e7\u00e3o, do primeiro encontro ao plano de a\u00e7\u00e3o que coloca a empresa em movimento.\n <\/p>\n <\/div>\n\n <div class=\"timeline\">\n\n <div class=\"timeline-item\">\n <div class=\"timeline-content\">\n <span class=\"timeline-step\">Etapa 01<\/span>\n <h3 class=\"timeline-title\">Escuta e imers\u00e3o<\/h3>\n <p class=\"timeline-desc\">\n Entendimento profundo da empresa, da hist\u00f3ria da marca, dos desafios atuais e dos objetivos do empres\u00e1rio.\n <\/p>\n <\/div>\n <div class=\"timeline-spacer\"><\/div>\n <div class=\"timeline-dot\"><\/div>\n <\/div>\n\n <div class=\"timeline-item\">\n <div class=\"timeline-content\">\n <span class=\"timeline-step\">Etapa 02<\/span>\n <h3 class=\"timeline-title\">Diagn\u00f3stico estrat\u00e9gico<\/h3>\n <p class=\"timeline-desc\">\n An\u00e1lise da marca, comunica\u00e7\u00e3o, posicionamento, processos, opera\u00e7\u00e3o e experi\u00eancia do cliente.\n <\/p>\n <\/div>\n <div class=\"timeline-spacer\"><\/div>\n <div class=\"timeline-dot\"><\/div>\n <\/div>\n\n <div class=\"timeline-item\">\n <div class=\"timeline-content\">\n <span class=\"timeline-step\">Etapa 03<\/span>\n <h3 class=\"timeline-title\">Identifica\u00e7\u00e3o dos gargalos<\/h3>\n <p class=\"timeline-desc\">\n Mapeamento dos pontos que est\u00e3o impedindo crescimento, clareza, efici\u00eancia e percep\u00e7\u00e3o de valor.\n <\/p>\n <\/div>\n <div class=\"timeline-spacer\"><\/div>\n <div class=\"timeline-dot\"><\/div>\n <\/div>\n\n <div class=\"timeline-item\">\n <div class=\"timeline-content\">\n <span class=\"timeline-step\">Etapa 04<\/span>\n <h3 class=\"timeline-title\">Direcionamento<\/h3>\n <p class=\"timeline-desc\">\n Constru\u00e7\u00e3o de caminhos estrat\u00e9gicos para fortalecer a marca, organizar processos e melhorar a tomada de decis\u00e3o.\n <\/p>\n <\/div>\n <div class=\"timeline-spacer\"><\/div>\n <div class=\"timeline-dot\"><\/div>\n <\/div>\n\n <div class=\"timeline-item\">\n <div class=\"timeline-content\">\n <span class=\"timeline-step\">Etapa 05<\/span>\n <h3 class=\"timeline-title\">Plano de a\u00e7\u00e3o<\/h3>\n <p class=\"timeline-desc\">\n Defini\u00e7\u00e3o de prioridades e pr\u00f3ximos passos para que a empresa evolua com mais m\u00e9todo, consist\u00eancia e inten\u00e7\u00e3o.\n <\/p>\n <\/div>\n <div class=\"timeline-spacer\"><\/div>\n <div class=\"timeline-dot\"><\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/section>\n\n <section class=\"final-cta\">\n <div class=\"container\">\n <div class=\"final-cta-inner reveal\">\n <h2>Sua empresa est\u00e1 pronta para uma <em>nova fase<\/em>?<\/h2>\n <p>\n Antes de vender mais, muitas empresas precisam entender melhor o que est\u00e3o comunicando, como est\u00e3o funcionando e qual valor realmente est\u00e3o entregando. A metodologia da Paula Fran\u00e7a foi criada para ajudar empres\u00e1rios a enxergarem isso com clareza, m\u00e9todo e sensibilidade.\n <\/p>\n <a href=\"#\" class=\"btn-primary\" data-wa-message=\"Ol\u00e1, Paula! Quero saber mais sobre a metodologia da consultoria.\">\n <span>Falar com a Paula<\/span>\n <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"1.5\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg>\n <\/a>\n <\/div>\n <\/div>\n <\/section>\n\n<\/main>\n\n<script>\n(function() {\n var whatsappNumber = \"5511994751640\";\n\n var ctas = document.querySelectorAll('[data-wa-message]');\n for (var i = 0; i < ctas.length; i++) {\n var el = ctas[i];\n var msg = el.getAttribute('data-wa-message');\n el.href = 'https:\/\/wa.me\/' + whatsappNumber + '?text=' + encodeURIComponent(msg);\n el.target = '_blank';\n el.rel = 'noopener noreferrer';\n }\n\n var triggers = document.querySelectorAll('.accordion-trigger');\n for (var j = 0; j < triggers.length; j++) {\n triggers[j].addEventListener('click', function() {\n var item = this.parentElement;\n var content = item.querySelector('.accordion-content');\n var isActive = item.classList.contains('active');\n\n var items = document.querySelectorAll('.accordion-item');\n for (var k = 0; 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q < timelineEls.length; q++) {\n timelineObserver.observe(timelineEls[q]);\n }\n } else {\n var allReveal = document.querySelectorAll('.reveal, .timeline-item');\n for (var r = 0; r < allReveal.length; r++) {\n allReveal[r].classList.add('visible');\n }\n }\n})();\n<\/script>\n\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7de546d e-flex e-con-boxed e-con e-parent\" data-id=\"7de546d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bbb384 elementor-widget elementor-widget-html\" data-id=\"5bbb384\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"pt-BR\">\n<head>\n<meta charset=\"UTF-8\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n<title>M\u00e9todo Marca em Movimento \u2014 Paula Fran\u00e7a<\/title>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Cormorant+Garamond:ital,wght@0,300;0,400;0,500;0,600;1,300;1,400;1,500&family=Jost:wght@200;300;400;500;600&display=swap\" rel=\"stylesheet\">\n<style>\n :root {\n --navy: #0a1c3d;\n --navy-deep: #061328;\n --navy-light: #142848;\n --wine: #6b2838;\n --wine-soft: #8a3a4d;\n --cream: #f5efe0;\n --cream-soft: #ede4d0;\n --gold: #c9a96e;\n --text: #f5efe0;\n --text-muted: rgba(245, 239, 224, 0.65);\n --line: rgba(245, 239, 224, 0.15);\n }\n\n * { margin: 0; padding: 0; box-sizing: border-box; }\n\n body, body * { color: var(--cream) !important; }\n .btn-primary, .btn-primary span { color: var(--navy) !important; }\n .btn-primary:hover, .btn-primary:hover span, .btn-primary:hover svg { color: var(--cream) !important; }\n .hero-sub, .section-lead, .audience-text, .pilar-name,\n .pilar-panel-desc, .pilar-panel-items div, .jornada-step-desc,\n .final-cta p, .hero-meta-item span, .pilar-num, .audience-num,\n .pilar-panel-items-label, .orbit-center-label {\n color: rgba(245, 239, 224, 0.85) !important;\n }\n\n html { scroll-behavior: smooth; }\n\n body {\n background: var(--navy);\n color: var(--text);\n font-family: 'Jost', 'Helvetica Neue', Arial, sans-serif;\n overflow-x: hidden;\n min-height: 100vh;\n }\n\n body::before {\n content: '';\n position: fixed;\n inset: 0;\n background-image: url(\"data:image\/svg+xml,%3Csvg viewBox='0 0 200 200' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='3'\/%3E%3CfeColorMatrix values='0 0 0 0 1 0 0 0 0 1 0 0 0 0 1 0 0 0 0.12 0'\/%3E%3C\/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'\/%3E%3C\/svg%3E\");\n opacity: 0.4;\n mix-blend-mode: overlay;\n pointer-events: none;\n z-index: 1;\n }\n\n .container { position: relative; z-index: 2; max-width: 1280px; margin: 0 auto; padding: 0 2rem; }\n\n .hero {\n position: relative;\n min-height: 100vh;\n display: flex;\n align-items: center;\n padding: 6rem 0 4rem;\n overflow: hidden;\n }\n\n .hero::before {\n content: '';\n position: absolute;\n inset: 0;\n background:\n radial-gradient(ellipse at 20% 30%, rgba(107, 40, 56, 0.18) 0%, transparent 60%),\n radial-gradient(ellipse at 80% 70%, rgba(245, 239, 224, 0.04) 0%, transparent 55%);\n z-index: 0;\n }\n\n .hero-grid { display: grid; grid-template-columns: 1.2fr 0.8fr; gap: 4rem; align-items: center; width: 100%; }\n\n .eyebrow {\n display: inline-flex;\n align-items: center;\n gap: 0.85rem;\n font-family: 'Jost', sans-serif;\n font-weight: 400;\n font-size: 0.65rem;\n letter-spacing: 0.45em;\n text-transform: uppercase;\n color: var(--cream);\n margin-bottom: 1.75rem;\n opacity: 0;\n animation: fadeUp 1s ease-out 0.3s forwards;\n }\n\n .eyebrow::before { content: ''; width: 36px; height: 1px; background: var(--cream); opacity: 0.5; }\n\n .em-breve-badge {\n display: inline-flex;\n align-items: center;\n gap: 0.5rem;\n padding: 0.35rem 0.75rem;\n margin-left: 0.85rem;\n background: rgba(107, 40, 56, 0.35);\n border: 1px solid rgba(245, 239, 224, 0.25);\n border-radius: 999px;\n font-family: 'Jost', sans-serif;\n font-weight: 400;\n font-size: 0.55rem;\n letter-spacing: 0.25em;\n text-transform: uppercase;\n color: var(--cream);\n vertical-align: middle;\n backdrop-filter: blur(8px);\n -webkit-backdrop-filter: blur(8px);\n }\n\n .em-breve-badge::before {\n content: '';\n width: 6px;\n height: 6px;\n background: var(--cream);\n border-radius: 50%;\n box-shadow: 0 0 0 3px rgba(245, 239, 224, 0.15);\n animation: blinkPulse 2s ease-in-out infinite;\n }\n\n @keyframes blinkPulse {\n 0%, 100% { opacity: 0.5; transform: scale(1); }\n 50% { opacity: 1; transform: scale(1.2); }\n }\n\n .hero-title {\n font-family: 'Cormorant Garamond', Georgia, serif;\n font-weight: 300;\n font-size: clamp(2.5rem, 6vw, 5.5rem);\n line-height: 1.02;\n color: var(--cream);\n letter-spacing: -0.01em;\n margin-bottom: 1.75rem;\n }\n\n .hero-title .line { display: block; overflow: hidden; }\n .hero-title .line span { display: inline-block; transform: translateY(110%); animation: revealUp 1.2s cubic-bezier(0.16, 1, 0.3, 1) forwards; }\n .hero-title .line:nth-child(1) span { animation-delay: 0.5s; }\n .hero-title .line:nth-child(2) span { animation-delay: 0.7s; }\n\n .hero-title em {\n font-style: italic;\n font-weight: 400;\n color: var(--cream);\n position: relative;\n }\n\n .hero-title em::after {\n content: '';\n position: absolute;\n bottom: 0.1em;\n left: 0;\n width: 100%;\n height: 2px;\n background: var(--wine-soft);\n opacity: 0.8;\n transform: scaleX(0);\n transform-origin: left;\n animation: drawLine 1.4s cubic-bezier(0.16, 1, 0.3, 1) 1.6s forwards;\n }\n\n .hero-sub {\n font-family: 'Cormorant Garamond', serif;\n font-style: italic;\n font-weight: 300;\n font-size: clamp(1.05rem, 1.3vw, 1.3rem);\n line-height: 1.6;\n color: rgba(245, 239, 224, 0.85);\n max-width: 540px;\n margin-bottom: 2.5rem;\n opacity: 0;\n animation: fadeUp 1s ease-out 1.3s forwards;\n }\n\n .hero-meta { display: flex; gap: 2.5rem; flex-wrap: wrap; opacity: 0; animation: fadeUp 1s ease-out 1.5s forwards; }\n .hero-meta-item { display: flex; flex-direction: column; gap: 0.4rem; }\n .hero-meta-item strong { font-family: 'Cormorant Garamond', serif; font-weight: 400; font-size: 2.2rem; color: var(--cream); line-height: 1; }\n .hero-meta-item span { font-family: 'Jost', sans-serif; font-size: 0.62rem; letter-spacing: 0.3em; text-transform: uppercase; color: rgba(245, 239, 224, 0.6); font-weight: 400; }\n\n .hero-visual { position: relative; width: 100%; height: 460px; display: flex; align-items: center; justify-content: center; opacity: 0; animation: fadeIn 1.5s ease-out 0.8s forwards; }\n\n .orbit-system { position: relative; width: 420px; height: 420px; max-width: 100%; }\n .orbit-system::before, .orbit-system::after { content: ''; position: absolute; border-radius: 50%; border: 1px solid rgba(245, 239, 224, 0.16); }\n .orbit-system::before { inset: 0; animation: spin 80s linear infinite; }\n .orbit-system::after { inset: 60px; border-style: dashed; border-color: rgba(245, 239, 224, 0.22); animation: spin 50s linear infinite reverse; }\n\n .orbit-center {\n position: absolute;\n top: 50%; left: 50%;\n transform: translate(-50%, -50%);\n width: 180px; height: 180px;\n border-radius: 50%;\n background: linear-gradient(135deg, rgba(107, 40, 56, 0.5), rgba(107, 40, 56, 0.25));\n backdrop-filter: blur(20px);\n -webkit-backdrop-filter: blur(20px);\n border: 1px solid rgba(245, 239, 224, 0.25);\n display: flex; flex-direction: column; align-items: center; justify-content: center; text-align: center;\n box-shadow: 0 30px 80px rgba(107, 40, 56, 0.4);\n }\n\n .orbit-center-num { font-family: 'Cormorant Garamond', serif; font-style: italic; font-weight: 400; font-size: 3.6rem; color: var(--cream); line-height: 1; }\n .orbit-center-label { font-family: 'Jost', sans-serif; font-size: 0.6rem; letter-spacing: 0.3em; text-transform: uppercase; color: rgba(245, 239, 224, 0.8); margin-top: 0.4rem; }\n\n .orbit-dot { position: absolute; width: 12px; height: 12px; background: var(--cream); border-radius: 50%; box-shadow: 0 0 0 6px rgba(245, 239, 224, 0.1), 0 0 20px rgba(245, 239, 224, 0.6); }\n .orbit-dot:nth-child(1) { top: -6px; left: 50%; transform: translateX(-50%); }\n .orbit-dot:nth-child(2) { top: 50%; right: -6px; transform: translateY(-50%); }\n .orbit-dot:nth-child(3) { bottom: -6px; left: 50%; transform: translateX(-50%); }\n .orbit-dot:nth-child(4) { top: 50%; left: -6px; transform: translateY(-50%); }\n\n .section { padding: 7rem 0; position: relative; }\n .section-header { text-align: center; max-width: 760px; margin: 0 auto 4rem; }\n .section-header.left { text-align: left; margin-left: 0; }\n\n .section-title { font-family: 'Cormorant Garamond', serif; font-weight: 300; font-size: clamp(2rem, 3.5vw, 3rem); line-height: 1.15; color: var(--cream); letter-spacing: -0.01em; margin: 1.25rem 0 1.25rem; }\n .section-title em { font-style: italic; font-weight: 400; }\n .section-lead { font-family: 'Cormorant Garamond', serif; font-style: italic; font-weight: 300; font-size: clamp(1rem, 1.2vw, 1.15rem); line-height: 1.6; color: rgba(245, 239, 224, 0.75); }\n .section-header.centered .eyebrow { justify-content: center; }\n\n .para-quem { background: linear-gradient(180deg, transparent, rgba(6, 19, 40, 0.4)); }\n\n .audience-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1rem; }\n\n .audience-card {\n position: relative;\n padding: 1.75rem 1.5rem;\n background: rgba(245, 239, 224, 0.04);\n border: 1px solid var(--line);\n border-radius: 16px;\n overflow: hidden;\n transition: all 0.55s cubic-bezier(0.16, 1, 0.3, 1);\n cursor: default;\n }\n\n .audience-card::before { content: ''; position: absolute; top: 0; left: 20%; right: 20%; height: 1px; background: linear-gradient(90deg, transparent, rgba(245, 239, 224, 0.4), transparent); transition: 0.6s ease; }\n .audience-card:hover::before { left: 0; right: 0; }\n .audience-card:hover { transform: translateY(-6px); background: rgba(107, 40, 56, 0.25); border-color: rgba(245, 239, 224, 0.3); box-shadow: 0 20px 50px rgba(107, 40, 56, 0.3); }\n\n .audience-num { font-family: 'Cormorant Garamond', serif; font-style: italic; font-weight: 400; font-size: 0.85rem; color: rgba(245, 239, 224, 0.5); margin-bottom: 1rem; display: block; }\n .audience-icon { width: 28px; height: 28px; color: var(--cream); margin-bottom: 1rem; transition: transform 0.6s cubic-bezier(0.16, 1, 0.3, 1); }\n .audience-card:hover .audience-icon { transform: rotate(-6deg) scale(1.15); }\n .audience-icon svg { width: 100%; height: 100%; stroke: currentColor; fill: none; stroke-width: 1.3; stroke-linecap: round; stroke-linejoin: round; }\n .audience-text { font-family: 'Jost', sans-serif; font-weight: 300; font-size: 0.88rem; line-height: 1.5; color: rgba(245, 239, 224, 0.85); }\n\n .pilares-section { padding: 7rem 0; position: relative; }\n .pilares-section::before { content: ''; position: absolute; top: 10%; right: -10%; width: 600px; height: 600px; background: radial-gradient(circle, rgba(107, 40, 56, 0.15), transparent 65%); border-radius: 50%; z-index: 0; pointer-events: none; }\n\n .pilares-grid { display: grid; grid-template-columns: 0.4fr 0.6fr; gap: 4rem; align-items: start; position: relative; z-index: 2; }\n .pilares-tabs { display: flex; flex-direction: column; gap: 0; }\n\n .pilar-tab {\n background: none; border: none; border-top: 1px solid var(--line);\n padding: 1.25rem 1rem; text-align: left; cursor: pointer;\n display: flex; align-items: center; gap: 1.25rem;\n color: var(--cream);\n transition: padding-left 0.4s ease, opacity 0.4s ease, background 0.4s ease;\n font-family: 'Jost', sans-serif; position: relative; border-radius: 8px;\n }\n\n .pilar-tab:hover, .pilar-tab:focus, .pilar-tab.active { background: var(--wine) !important; background-color: var(--wine) !important; }\n .pilar-tab:hover .pilar-num, .pilar-tab.active .pilar-num, .pilar-tab:hover .pilar-name, .pilar-tab.active .pilar-name { color: var(--cream) !important; }\n .pilar-tab:last-child { border-bottom: 1px solid var(--line); }\n\n .pilar-tab::before { content: ''; position: absolute; left: 0; top: 50%; transform: translateY(-50%); width: 0; height: 2px; background: var(--wine-soft); transition: width 0.45s cubic-bezier(0.16, 1, 0.3, 1); }\n .pilar-tab:hover { padding-left: 1rem; }\n .pilar-tab.active { padding-left: 2rem; }\n .pilar-tab.active::before { width: 24px; }\n\n .pilar-num { font-family: 'Cormorant Garamond', serif; font-style: italic; font-weight: 400; font-size: 0.85rem; color: rgba(245, 239, 224, 0.5); min-width: 28px; transition: color 0.3s ease; }\n .pilar-tab.active .pilar-num, .pilar-tab:hover .pilar-num { color: var(--cream); }\n .pilar-name { font-family: 'Cormorant Garamond', serif; font-weight: 400; font-size: clamp(1.1rem, 1.5vw, 1.4rem); line-height: 1.25; color: rgba(245, 239, 224, 0.7); transition: color 0.3s ease; flex: 1; }\n .pilar-tab.active .pilar-name, .pilar-tab:hover .pilar-name { color: var(--cream); }\n .pilar-name em { font-style: italic; }\n\n .pilar-panel-wrap { position: relative; min-height: 380px; }\n\n .pilar-panel {\n position: absolute; inset: 0;\n padding: 1.5rem 1.6rem !important;\n background: linear-gradient(135deg, rgba(107, 40, 56, 0.18), rgba(20, 40, 72, 0.4));\n border: 1px solid rgba(245, 239, 224, 0.18); border-radius: 18px;\n backdrop-filter: blur(20px); -webkit-backdrop-filter: blur(20px);\n opacity: 0; visibility: hidden; transform: translateY(20px);\n transition: opacity 0.6s cubic-bezier(0.16, 1, 0.3, 1), transform 0.6s cubic-bezier(0.16, 1, 0.3, 1), visibility 0s linear 0.6s;\n overflow: hidden;\n }\n\n .pilar-panel::before { content: ''; position: absolute; top: -1px; left: 30%; right: 30%; height: 1px; background: linear-gradient(90deg, transparent, rgba(245, 239, 224, 0.4), transparent); }\n .pilar-panel.active { opacity: 1; visibility: visible; transform: translateY(0); transition: opacity 0.6s cubic-bezier(0.16, 1, 0.3, 1), transform 0.6s cubic-bezier(0.16, 1, 0.3, 1), visibility 0s; }\n\n .pilar-panel-header { display: flex !important; align-items: flex-start !important; gap: 0.85rem !important; margin-bottom: 0.9rem !important; }\n .pilar-panel-num { font-family: 'Cormorant Garamond', serif !important; font-style: italic !important; font-weight: 400 !important; font-size: 1.5rem !important; line-height: 1 !important; color: var(--cream-soft) !important; opacity: 0.5 !important; flex-shrink: 0; }\n .pilar-panel-title { font-family: 'Cormorant Garamond', serif !important; font-weight: 400 !important; font-size: 1.05rem !important; line-height: 1.25 !important; color: var(--cream) !important; flex: 1; padding-top: 0.15rem; letter-spacing: -0.005em; }\n .pilar-panel-title em { font-style: italic !important; }\n .pilar-panel-desc { font-family: 'Cormorant Garamond', serif !important; font-style: italic !important; font-weight: 300 !important; font-size: 0.8rem !important; line-height: 1.5 !important; color: rgba(245, 239, 224, 0.8) !important; margin-bottom: 0.95rem !important; }\n .pilar-panel-items-label { font-family: 'Jost', sans-serif !important; font-size: 0.5rem !important; letter-spacing: 0.26em !important; text-transform: uppercase !important; color: rgba(245, 239, 224, 0.55) !important; margin-bottom: 0.6rem !important; }\n .pilar-panel-items { display: grid !important; grid-template-columns: repeat(2, 1fr) !important; gap: 0.32rem 1rem !important; }\n .pilar-panel-items div { font-family: 'Jost', sans-serif !important; font-weight: 300 !important; font-size: 0.66rem !important; color: rgba(245, 239, 224, 0.85) !important; padding-left: 0.75rem !important; position: relative; line-height: 1.35 !important; }\n .pilar-panel-items div::before { content: ''; position: absolute; left: 0; top: 0.5em; width: 5px; height: 1px; background: var(--cream-soft); opacity: 0.6; }\n\n .jornada { padding: 7rem 0; background: linear-gradient(180deg, transparent, rgba(6, 19, 40, 0.5), transparent); position: relative; }\n .jornada-track { position: relative; margin-top: 4rem; padding: 2rem 0; }\n .jornada-line { position: absolute; top: 50%; left: 5%; right: 5%; height: 1px; background: linear-gradient(90deg, transparent, var(--line) 5%, var(--line) 95%, transparent); transform: translateY(-0.5px); }\n .jornada-steps { position: relative; display: grid; grid-template-columns: repeat(5, 1fr); gap: 0; }\n .jornada-step { position: relative; text-align: center; padding: 0 0.5rem; }\n .jornada-dot-wrap { position: relative; width: 56px; height: 56px; margin: 0 auto 1.5rem; }\n\n .jornada-dot {\n position: absolute; inset: 0;\n background: var(--navy); border: 1.5px solid rgba(245, 239, 224, 0.4); border-radius: 50%;\n display: flex; align-items: center; justify-content: center;\n font-family: 'Cormorant Garamond', serif; font-style: italic; font-weight: 400; font-size: 1.15rem; color: var(--cream);\n cursor: pointer; transition: all 0.5s cubic-bezier(0.16, 1, 0.3, 1); z-index: 2;\n }\n\n .jornada-dot::after { content: ''; position: absolute; inset: -8px; border-radius: 50%; border: 1px solid rgba(245, 239, 224, 0.2); opacity: 0; transform: scale(0.8); transition: all 0.5s ease; }\n .jornada-step:hover .jornada-dot, .jornada-step.active .jornada-dot { background: var(--wine); border-color: var(--cream); color: var(--cream); transform: scale(1.1); box-shadow: 0 0 30px rgba(107, 40, 56, 0.6); }\n .jornada-step:hover .jornada-dot::after, .jornada-step.active .jornada-dot::after { opacity: 1; transform: scale(1); }\n\n .jornada-step-name { font-family: 'Cormorant Garamond', serif; font-weight: 400; font-size: clamp(0.95rem, 1.2vw, 1.15rem); color: var(--cream); margin-bottom: 0.5rem; }\n .jornada-step-desc { font-family: 'Jost', sans-serif; font-weight: 300; font-size: 0.75rem; line-height: 1.5; color: rgba(245, 239, 224, 0.65); max-width: 180px; margin: 0 auto; }\n\n .final-cta { padding: 6rem 0 7rem; position: relative; text-align: center; }\n .final-cta-inner { max-width: 760px; margin: 0 auto; padding: 3.5rem 2.5rem; background: linear-gradient(135deg, rgba(107, 40, 56, 0.25), rgba(20, 40, 72, 0.4)); border: 1px solid var(--line); border-radius: 24px; position: relative; overflow: hidden; backdrop-filter: blur(12px); -webkit-backdrop-filter: blur(12px); }\n .final-cta-inner::before { content: ''; position: absolute; top: 0; left: 30%; right: 30%; height: 1px; background: linear-gradient(90deg, transparent, rgba(245, 239, 224, 0.5), transparent); }\n\n .final-cta h2 { font-family: 'Cormorant Garamond', serif; font-weight: 300; font-size: clamp(1.6rem, 2.6vw, 2.4rem); line-height: 1.2; color: var(--cream); margin-bottom: 1.5rem; }\n .final-cta h2 em { font-style: italic; font-weight: 400; }\n .final-cta p { font-family: 'Cormorant Garamond', serif; font-style: italic; font-weight: 300; font-size: clamp(0.95rem, 1.15vw, 1.1rem); line-height: 1.6; color: rgba(245, 239, 224, 0.8); max-width: 580px; margin: 0 auto 2.5rem; }\n\n .btn-primary {\n position: relative; display: inline-flex; align-items: center; gap: 0.65rem;\n padding: 0.85rem 1.7rem; background: var(--cream); color: var(--navy);\n font-family: 'Jost', sans-serif; font-weight: 500; font-size: 0.65rem; letter-spacing: 0.22em; text-transform: uppercase;\n border: none; border-radius: 999px; cursor: pointer; overflow: hidden; text-decoration: none; white-space: nowrap;\n box-shadow: 0 4px 20px rgba(0, 0, 0, 0.15);\n transition: transform 0.5s cubic-bezier(0.16, 1, 0.3, 1), color 0.4s ease, box-shadow 0.5s ease;\n }\n\n .btn-primary::before { content: ''; position: absolute; inset: 0; background: var(--wine); transform: translateY(101%); transition: transform 0.55s cubic-bezier(0.16, 1, 0.3, 1); z-index: 0; }\n .btn-primary span, .btn-primary svg { position: relative; z-index: 1; color: inherit; }\n .btn-primary svg { width: 13px; height: 13px; transition: transform 0.4s cubic-bezier(0.16, 1, 0.3, 1); stroke: currentColor; }\n .btn-primary:hover { transform: translateY(-3px); color: var(--cream); box-shadow: 0 12px 30px rgba(107, 40, 56, 0.4); }\n .btn-primary:hover::before { transform: translateY(0); }\n .btn-primary:hover svg { transform: translateX(5px); }\n\n .reveal { opacity: 0; transform: translateY(30px); transition: opacity 1s cubic-bezier(0.16, 1, 0.3, 1), transform 1s cubic-bezier(0.16, 1, 0.3, 1); }\n .reveal.visible { opacity: 1; transform: translateY(0); }\n .reveal-d1 { transition-delay: 0.1s; }\n .reveal-d2 { transition-delay: 0.2s; }\n .reveal-d3 { transition-delay: 0.3s; }\n .reveal-d4 { transition-delay: 0.4s; }\n .reveal-d5 { transition-delay: 0.5s; }\n\n @keyframes fadeUp { from { opacity: 0; transform: translateY(20px); } to { opacity: 1; transform: translateY(0); } }\n @keyframes fadeIn { from { opacity: 0; } to { opacity: 1; } }\n @keyframes revealUp { to { transform: translateY(0); } }\n @keyframes drawLine { to { transform: scaleX(1); } }\n @keyframes spin { from { transform: rotate(0deg); } to { transform: rotate(360deg); } }\n\n @media (max-width: 1024px) {\n .hero-grid { grid-template-columns: 1fr; gap: 3rem; }\n .hero-visual { height: 380px; }\n .orbit-system { width: 340px; height: 340px; }\n .orbit-center { width: 150px; height: 150px; }\n .orbit-center-num { font-size: 2.8rem; }\n .pilares-grid { grid-template-columns: 1fr; gap: 2.5rem; }\n .pilar-panel-wrap { min-height: 520px; }\n .audience-grid { grid-template-columns: repeat(2, 1fr); }\n .jornada-steps { grid-template-columns: 1fr; gap: 2rem; }\n .jornada-line { display: none; }\n .jornada-step-desc { max-width: none; }\n }\n\n @media (max-width: 640px) {\n .container { padding: 0 1.25rem; }\n .hero { padding: 4rem 0 3rem; }\n .hero-meta { gap: 1.5rem; }\n .hero-meta-item strong { font-size: 1.8rem; }\n .section { padding: 4.5rem 0; }\n .pilares-section { padding: 4.5rem 0; }\n .jornada { padding: 4.5rem 0; }\n .audience-grid { grid-template-columns: 1fr; }\n .pilar-panel { padding: 1.75rem; }\n .pilar-panel-items { grid-template-columns: 1fr; }\n .pilar-panel-num { font-size: 2.4rem; }\n .pilar-tab { gap: 1rem; padding: 1.2rem 0; }\n .pilar-tab.active { padding-left: 1.25rem; }\n .final-cta-inner { padding: 2.5rem 1.5rem; }\n .orbit-system { width: 280px; height: 280px; }\n .orbit-center { width: 130px; height: 130px; }\n .orbit-center-num { font-size: 2.4rem; }\n }\n<\/style>\n<\/head>\n<body>\n\n\n<section class=\"hero\">\n <div class=\"container\">\n <div class=\"hero-grid\">\n <div class=\"hero-content\">\n <div class=\"eyebrow\" id=\"txt-eyebrow-hero\">M\u00e9todo Marca em Movimento <span class=\"em-breve-badge\" id=\"txt-badge\">Em breve<\/span><\/div>\n <h1 class=\"hero-title\">\n <span class=\"line\"><span id=\"txt-h1-1\">Estrat\u00e9gia, varejo<\/span><\/span>\n <span class=\"line\"><span>e <em id=\"txt-h1-em\">crescimento<\/em> <span id=\"txt-h1-2\">digital.<\/span><\/span><\/span>\n <\/h1>\n <p class=\"hero-sub\" id=\"txt-hero-sub\">Para marcas que querem sair da estagna\u00e7\u00e3o e crescer com estrat\u00e9gia. Uma metodologia que une vis\u00e3o, dados, experi\u00eancia e execu\u00e7\u00e3o pr\u00e1tica.<\/p>\n <div class=\"hero-meta\">\n <div class=\"hero-meta-item\"><strong>+20<\/strong><span id=\"txt-meta-1\">Anos de varejo<\/span><\/div>\n <div class=\"hero-meta-item\"><strong>5<\/strong><span id=\"txt-meta-2\">Pilares estrat\u00e9gicos<\/span><\/div>\n <div class=\"hero-meta-item\"><strong>+50<\/strong><span id=\"txt-meta-3\">Marcas impactadas<\/span><\/div>\n <\/div>\n <\/div>\n <div class=\"hero-visual\">\n <div class=\"orbit-system\">\n <span class=\"orbit-dot\"><\/span><span class=\"orbit-dot\"><\/span>\n <span class=\"orbit-dot\"><\/span><span class=\"orbit-dot\"><\/span>\n <div class=\"orbit-center\">\n <span class=\"orbit-center-num\">5<\/span>\n <span class=\"orbit-center-label\" id=\"txt-orbit-label\">Pilares<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"section para-quem\">\n <div class=\"container\">\n <div class=\"section-header centered reveal\">\n <div class=\"eyebrow\" id=\"txt-eyebrow-pq\">Para quem \u00e9<\/div>\n <h2 class=\"section-title\" id=\"txt-pq-title\">Uma metodologia para quem est\u00e1 em <em>movimento<\/em>.<\/h2>\n <p class=\"section-lead\" id=\"txt-pq-lead\">Indicada para empreendedores, marcas, ind\u00fastrias e varejistas que querem estruturar, lan\u00e7ar ou escalar com clareza e consist\u00eancia.<\/p>\n <\/div>\n <div class=\"audience-grid\">\n <article class=\"audience-card reveal\"><span class=\"audience-num\">01<\/span><div class=\"audience-icon\"><svg viewBox=\"0 0 24 24\"><path d=\"M12 2L4 7v6c0 5 3.5 9 8 10 4.5-1 8-5 8-10V7l-8-5z\"\/><\/svg><\/div><p class=\"audience-text\" id=\"txt-aud-1\">Querem montar uma marca do <em>zero<\/em>, com base s\u00f3lida.<\/p><\/article>\n <article class=\"audience-card reveal reveal-d1\"><span class=\"audience-num\">02<\/span><div class=\"audience-icon\"><svg viewBox=\"0 0 24 24\"><path d=\"M3 17l4-4 3 3 5-6 6 6\"\/><path d=\"M14 7h7v7\"\/><\/svg><\/div><p class=\"audience-text\" id=\"txt-aud-2\">J\u00e1 possuem marca, mas ainda <em>n\u00e3o vendem bem<\/em> no digital.<\/p><\/article>\n <article class=\"audience-card reveal reveal-d2\"><span class=\"audience-num\">03<\/span><div class=\"audience-icon\"><svg viewBox=\"0 0 24 24\"><path d=\"M3 9l9-6 9 6v11a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2z\"\/><polyline points=\"9 22 9 12 15 12 15 22\"\/><\/svg><\/div><p class=\"audience-text\" id=\"txt-aud-3\">T\u00eam loja f\u00edsica e querem <em>estruturar o online<\/em> de forma integrada.<\/p><\/article>\n <article class=\"audience-card reveal\"><span class=\"audience-num\">04<\/span><div class=\"audience-icon\"><svg viewBox=\"0 0 24 24\"><circle cx=\"9\" cy=\"21\" r=\"1\"\/><circle cx=\"20\" cy=\"21\" r=\"1\"\/><path d=\"M1 1h4l2.7 13.4a2 2 0 0 0 2 1.6h9.7a2 2 0 0 0 2-1.6L23 6H6\"\/><\/svg><\/div><p class=\"audience-text\" id=\"txt-aud-4\">Possuem e-commerce, mas precisam <em>melhorar convers\u00e3o<\/em> e posicionamento.<\/p><\/article>\n <article class=\"audience-card reveal reveal-d1\"><span class=\"audience-num\">05<\/span><div class=\"audience-icon\"><svg viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"3\"\/><path d=\"M19.4 15a1.7 1.7 0 0 0 .3 1.8l.1.1a2 2 0 1 1-2.8 2.9l-.1-.1a1.7 1.7 0 0 0-1.8-.3 1.7 1.7 0 0 0-1 1.5V21a2 2 0 0 1-4 0v-.1A1.7 1.7 0 0 0 9 19.4a1.7 1.7 0 0 0-1.8.3l-.1.1a2 2 0 1 1-2.9-2.8l.1-.1a1.7 1.7 0 0 0 .3-1.8 1.7 1.7 0 0 0-1.5-1H3a2 2 0 0 1 0-4h.1A1.7 1.7 0 0 0 4.6 9a1.7 1.7 0 0 0-.3-1.8l-.1-.1a2 2 0 1 1 2.8-2.9l.1.1a1.7 1.7 0 0 0 1.8.3H9a1.7 1.7 0 0 0 1-1.5V3a2 2 0 0 1 4 0v.1a1.7 1.7 0 0 0 1 1.5 1.7 1.7 0 0 0 1.8-.3l.1-.1a2 2 0 1 1 2.9 2.8l-.1.1a1.7 1.7 0 0 0-.3 1.8V9a1.7 1.7 0 0 0 1.5 1H21a2 2 0 0 1 0 4h-.1a1.7 1.7 0 0 0-1.5 1z\"\/><\/svg><\/div><p class=\"audience-text\" id=\"txt-aud-5\">Querem <em>profissionalizar<\/em> processos, canais e comunica\u00e7\u00e3o.<\/p><\/article>\n <article class=\"audience-card reveal reveal-d2\"><span class=\"audience-num\">06<\/span><div class=\"audience-icon\"><svg viewBox=\"0 0 24 24\"><line x1=\"18\" y1=\"20\" x2=\"18\" y2=\"10\"\/><line x1=\"12\" y1=\"20\" x2=\"12\" y2=\"4\"\/><line x1=\"6\" y1=\"20\" x2=\"6\" y2=\"14\"\/><\/svg><\/div><p class=\"audience-text\" id=\"txt-aud-6\">Buscam crescer com mais <em>estrat\u00e9gia<\/em>, dados e planejamento.<\/p><\/article>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"pilares-section\">\n <div class=\"container\">\n <div class=\"section-header centered reveal\">\n <div class=\"eyebrow\" id=\"txt-eyebrow-pl\">Os 5 Pilares<\/div>\n <h2 class=\"section-title\" id=\"txt-pl-title\">A metodologia em <em>cinco dimens\u00f5es<\/em>.<\/h2>\n <p class=\"section-lead\" id=\"txt-pl-lead\">Cada pilar \u00e9 uma camada estrat\u00e9gica. Juntos, formam um caminho completo de transforma\u00e7\u00e3o digital.<\/p>\n <\/div>\n <div class=\"pilares-grid\">\n <div class=\"pilares-tabs reveal\">\n <button class=\"pilar-tab active\" data-pilar=\"1\"><span class=\"pilar-num\">01<\/span><span class=\"pilar-name\" id=\"txt-tab-1\">Diagn\u00f3stico estrat\u00e9gico<\/span><\/button>\n <button class=\"pilar-tab\" data-pilar=\"2\"><span class=\"pilar-num\">02<\/span><span class=\"pilar-name\" id=\"txt-tab-2\">Posicionamento e <em>marca<\/em><\/span><\/button>\n <button class=\"pilar-tab\" data-pilar=\"3\"><span class=\"pilar-num\">03<\/span><span class=\"pilar-name\" id=\"txt-tab-3\">Estrutura\u00e7\u00e3o comercial e digital<\/span><\/button>\n <button class=\"pilar-tab\" data-pilar=\"4\"><span class=\"pilar-num\">04<\/span><span class=\"pilar-name\" id=\"txt-tab-4\">Plano de a\u00e7\u00e3o <em>data-driven<\/em><\/span><\/button>\n <button class=\"pilar-tab\" data-pilar=\"5\"><span class=\"pilar-num\">05<\/span><span class=\"pilar-name\" id=\"txt-tab-5\">Crescimento, otimiza\u00e7\u00e3o e escala<\/span><\/button>\n <\/div>\n\n <div class=\"pilar-panel-wrap reveal reveal-d1\">\n <article class=\"pilar-panel active\" data-panel=\"1\">\n <div class=\"pilar-panel-header\"><span class=\"pilar-panel-num\">01<\/span><h3 class=\"pilar-panel-title\" id=\"txt-pt-1\">Diagn\u00f3stico <em>estrat\u00e9gico<\/em> do neg\u00f3cio<\/h3><\/div>\n <p class=\"pilar-panel-desc\" id=\"txt-pd-1\">Antes de qualquer plano de a\u00e7\u00e3o, \u00e9 preciso entender profundamente o momento atual da marca, o que funciona, o que trava o crescimento e onde est\u00e3o as oportunidades.<\/p>\n <div class=\"pilar-panel-items-label\" id=\"txt-pl-label-1\">O que \u00e9 analisado<\/div>\n <div class=\"pilar-panel-items\" id=\"txt-pi-1\">\n <div>Modelo de neg\u00f3cio<\/div><div>Produtos e categorias<\/div><div>Posicionamento<\/div><div>P\u00fablico-alvo<\/div>\n <div>Canais de venda<\/div><div>Presen\u00e7a digital<\/div><div>Comunica\u00e7\u00e3o<\/div><div>Opera\u00e7\u00e3o<\/div>\n <div>Concorr\u00eancia<\/div><div>Precifica\u00e7\u00e3o<\/div><div>Experi\u00eancia de compra<\/div><div>Indicadores comerciais<\/div>\n <\/div>\n <\/article>\n\n <article class=\"pilar-panel\" data-panel=\"2\">\n <div class=\"pilar-panel-header\"><span class=\"pilar-panel-num\">02<\/span><h3 class=\"pilar-panel-title\" id=\"txt-pt-2\">Posicionamento e constru\u00e7\u00e3o de <em>marca<\/em><\/h3><\/div>\n <p class=\"pilar-panel-desc\" id=\"txt-pd-2\">Uma marca forte n\u00e3o vende apenas produtos. Ela comunica valor, cria percep\u00e7\u00e3o e constr\u00f3i confian\u00e7a. Aqui se trabalha a base estrat\u00e9gica da identidade.<\/p>\n <div class=\"pilar-panel-items-label\" id=\"txt-pl-label-2\">O que \u00e9 estruturado<\/div>\n <div class=\"pilar-panel-items\" id=\"txt-pi-2\">\n <div>Proposta de valor<\/div><div>Diferenciais competitivos<\/div><div>Linguagem da marca<\/div><div>P\u00fablico ideal<\/div>\n <div>Territ\u00f3rio de comunica\u00e7\u00e3o<\/div><div>Experi\u00eancia desejada<\/div><div>Percep\u00e7\u00e3o de valor<\/div>\n <div>Organiza\u00e7\u00e3o da oferta<\/div><div>Clareza comercial<\/div>\n <\/div>\n <\/article>\n\n <article class=\"pilar-panel\" data-panel=\"3\">\n <div class=\"pilar-panel-header\"><span class=\"pilar-panel-num\">03<\/span><h3 class=\"pilar-panel-title\" id=\"txt-pt-3\">Estrutura\u00e7\u00e3o <em>comercial<\/em> e digital<\/h3><\/div>\n <p class=\"pilar-panel-desc\" id=\"txt-pd-3\">Com o diagn\u00f3stico e o posicionamento em m\u00e3os, \u00e9 hora de organizar os canais e processos que sustentam o crescimento de forma conectada.<\/p>\n <div class=\"pilar-panel-items-label\" id=\"txt-pl-label-3\">O que \u00e9 desenvolvido<\/div>\n <div class=\"pilar-panel-items\" id=\"txt-pi-3\">\n <div>E-commerce<\/div><div>Marketplaces<\/div><div>Redes sociais<\/div><div>WhatsApp comercial<\/div>\n <div>Loja f\u00edsica integrada<\/div><div>CRM<\/div><div>Jornada do cliente<\/div><div>Atendimento<\/div>\n <div>Conte\u00fado<\/div><div>Campanhas<\/div><div>Convers\u00e3o<\/div><div>Reten\u00e7\u00e3o de clientes<\/div>\n <\/div>\n <\/article>\n\n <article class=\"pilar-panel\" data-panel=\"4\">\n <div class=\"pilar-panel-header\"><span class=\"pilar-panel-num\">04<\/span><h3 class=\"pilar-panel-title\" id=\"txt-pt-4\">Plano de a\u00e7\u00e3o <em>data-driven<\/em><\/h3><\/div>\n <p class=\"pilar-panel-desc\" id=\"txt-pd-4\">Abordagem orientada por dados que transforma an\u00e1lise em decis\u00e3o. Um plano constru\u00eddo sobre os n\u00fameros reais do neg\u00f3cio e o comportamento do cliente.<\/p>\n <div class=\"pilar-panel-items-label\" id=\"txt-pl-label-4\">O que \u00e9 definido<\/div>\n <div class=\"pilar-panel-items\" id=\"txt-pi-4\">\n <div>Prioridades estrat\u00e9gicas<\/div><div>Metas comerciais<\/div><div>Indicadores de desempenho<\/div>\n <div>A\u00e7\u00f5es de curto e longo prazo<\/div><div>Melhorias operacionais<\/div><div>Estrat\u00e9gias de venda<\/div>\n <div>Estrat\u00e9gias de conte\u00fado<\/div><div>Aumento de convers\u00e3o<\/div>\n <div>Otimiza\u00e7\u00e3o de processos<\/div><div>Oportunidades de crescimento<\/div>\n <\/div>\n <\/article>\n\n <article class=\"pilar-panel\" data-panel=\"5\">\n <div class=\"pilar-panel-header\"><span class=\"pilar-panel-num\">05<\/span><h3 class=\"pilar-panel-title\" id=\"txt-pt-5\">Crescimento, otimiza\u00e7\u00e3o e <em>escala<\/em><\/h3><\/div>\n <p class=\"pilar-panel-desc\" id=\"txt-pd-5\">Com a estrutura criada, a etapa final \u00e9 acompanhar, ajustar e evoluir. Crescimento digital depende de estrat\u00e9gia, opera\u00e7\u00e3o, dados e execu\u00e7\u00e3o cont\u00ednua.<\/p>\n <div class=\"pilar-panel-items-label\" id=\"txt-pl-label-5\">Foco da etapa<\/div>\n <div class=\"pilar-panel-items\" id=\"txt-pi-5\">\n <div>Maximizar vendas<\/div><div>Reduzir gargalos<\/div><div>Melhorar experi\u00eancia do cliente<\/div>\n <div>Efici\u00eancia operacional<\/div><div>Posicionamento competitivo<\/div><div>Integra\u00e7\u00e3o de canais<\/div>\n <div>Acompanhamento de indicadores<\/div><div>Ajustes estrat\u00e9gicos<\/div><div>Prepara\u00e7\u00e3o para escalar<\/div>\n <\/div>\n <\/article>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"jornada\">\n <div class=\"container\">\n <div class=\"section-header centered reveal\">\n <div class=\"eyebrow\" id=\"txt-eyebrow-jn\">A jornada<\/div>\n <h2 class=\"section-title\" id=\"txt-jn-title\">Do diagn\u00f3stico \u00e0 <em>escala<\/em>.<\/h2>\n <p class=\"section-lead\" id=\"txt-jn-lead\">Cinco movimentos que conduzem a marca da an\u00e1lise inicial at\u00e9 o crescimento sustent\u00e1vel.<\/p>\n <\/div>\n <div class=\"jornada-track reveal reveal-d1\">\n <div class=\"jornada-line\"><\/div>\n <div class=\"jornada-steps\">\n <div class=\"jornada-step\"><div class=\"jornada-dot-wrap\"><div class=\"jornada-dot\">01<\/div><\/div><div class=\"jornada-step-name\" id=\"txt-jn-name-1\">Diagnosticar<\/div><p class=\"jornada-step-desc\" id=\"txt-jn-desc-1\">Entender neg\u00f3cio, mercado, n\u00fameros, canais e desafios reais.<\/p><\/div>\n <div class=\"jornada-step\"><div class=\"jornada-dot-wrap\"><div class=\"jornada-dot\">02<\/div><\/div><div class=\"jornada-step-name\" id=\"txt-jn-name-2\">Estruturar<\/div><p class=\"jornada-step-desc\" id=\"txt-jn-desc-2\">Organizar marca, opera\u00e7\u00e3o, posicionamento e canais.<\/p><\/div>\n <div class=\"jornada-step\"><div class=\"jornada-dot-wrap\"><div class=\"jornada-dot\">03<\/div><\/div><div class=\"jornada-step-name\" id=\"txt-jn-name-3\">Planejar<\/div><p class=\"jornada-step-desc\" id=\"txt-jn-desc-3\">Criar plano estrat\u00e9gico com metas, prioridades e a\u00e7\u00f5es.<\/p><\/div>\n <div class=\"jornada-step\"><div class=\"jornada-dot-wrap\"><div class=\"jornada-dot\">04<\/div><\/div><div class=\"jornada-step-name\" id=\"txt-jn-name-4\">Implementar<\/div><p class=\"jornada-step-desc\" id=\"txt-jn-desc-4\">Colocar a\u00e7\u00f5es em movimento com foco em vendas e experi\u00eancia.<\/p><\/div>\n <div class=\"jornada-step\"><div class=\"jornada-dot-wrap\"><div class=\"jornada-dot\">05<\/div><\/div><div class=\"jornada-step-name\" id=\"txt-jn-name-5\">Otimizar<\/div><p class=\"jornada-step-desc\" id=\"txt-jn-desc-5\">Acompanhar resultados, ajustar rotas e preparar para crescer.<\/p><\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"final-cta\">\n <div class=\"container\">\n <div class=\"final-cta-inner reveal\">\n <h2 id=\"txt-cta-h\">Sua marca est\u00e1 pronta para <em>se mover<\/em>?<\/h2>\n <p id=\"txt-cta-p\">O M\u00e9todo Marca em Movimento foi criado para empresas que n\u00e3o querem apenas estar online, mas crescer com estrat\u00e9gia, dados e dire\u00e7\u00e3o. Vamos conversar.<\/p>\n <a href=\"https:\/\/wa.me\/5511994751640?text=Ol%C3%A1%20Paula%2C%20quero%20conhecer%20o%20M%C3%A9todo%20Marca%20em%20Movimento.\" target=\"_blank\" rel=\"noopener\" class=\"btn-primary\" id=\"btn-cta\">\n <span id=\"txt-cta-btn\">Quero aplicar o m\u00e9todo<\/span>\n <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg>\n <\/a>\n <\/div>\n <\/div>\n<\/section>\n\n<script>\n(function() {\n\n \/\/ ===== TRADU\u00c7\u00c3O =====\n var en = {\n lang: 'en',\n eyebrowHero: 'Brand in Motion Method',\n badge: 'Coming soon',\n h1_1: 'Strategy, retail',\n h1Em: 'growth',\n h1_2: 'digital.',\n heroSub: 'For brands that want to break out of stagnation and grow with strategy. A methodology combining vision, data, experience and practical execution.',\n meta1: 'Years in retail',\n meta2: 'Strategic pillars',\n meta3: 'Brands impacted',\n orbitLabel: 'Pillars',\n eyebrowPq: 'Who it\\'s for',\n pqTitle: 'A methodology for those in <em>motion<\/em>.',\n pqLead: 'Designed for entrepreneurs, brands, industries and retailers who want to structure, launch or scale with clarity and consistency.',\n aud1: 'Want to build a brand from <em>scratch<\/em>, with a solid foundation.',\n aud2: 'Already have a brand, but <em>don\\'t sell well<\/em> in the digital space.',\n aud3: 'Have a physical store and want to <em>structure online<\/em> in an integrated way.',\n aud4: 'Have an e-commerce, but need to <em>improve conversion<\/em> and positioning.',\n aud5: 'Want to <em>professionalize<\/em> processes, channels and communication.',\n aud6: 'Seek to grow with more <em>strategy<\/em>, data and planning.',\n eyebrowPl: 'The 5 Pillars',\n plTitle: 'The methodology in <em>five dimensions<\/em>.',\n plLead: 'Each pillar is a strategic layer. 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A Paula Fran\u00e7a Consultoria une experi\u00eancia real, vis\u00e3o estrat\u00e9gica e an\u00e1lise profunda para ajudar empres\u00e1rios a identificarem onde suas marcas est\u00e3o desalinhadas, e como transformar esses pontos em crescimento, estrutura e valor percebido. Quero entender minha marca De […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-468","page","type-page","status-publish","hentry"],"yoast_head":"\n<title>Metodologia - Consultoria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paulafranca.com.br\/en\/projeto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metodologia - Consultoria\" \/>\n<meta property=\"og:description\" content=\"Metodologia \u2014 Paula Fran\u00e7a Consultoria Metodologia Paula Fran\u00e7a Uma metodologia para enxergar sua empresa com mais clareza. 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200 !important;\n font-size: clamp(1.5rem, 2.6vw, 2.2rem) !important;\n line-height: 1.25 !important;\n color: #f5efe0 !important;\n letter-spacing: -0.01em;\n margin-bottom: 1.25rem;\n }\n\n .section-title em {\n font-style: italic;\n font-weight: 400;\n }\n\n .section-lead {\n font-family: 'Poppins', sans-serif !important;\n font-style: italic !important;\n font-weight: 300 !important;\n font-size: clamp(0.9rem, 1.05vw, 1rem) !important;\n line-height: 1.65 !important;\n color: rgba(245, 239, 224, 0.8) !important;\n max-width: 680px;\n }\n\n \/* ============ REVEAL ============ *\/\n .reveal {\n opacity: 0;\n transform: translateY(30px);\n transition: opacity 1s cubic-bezier(0.16, 1, 0.3, 1), transform 1s cubic-bezier(0.16, 1, 0.3, 1);\n }\n\n .reveal.visible {\n opacity: 1;\n transform: translateY(0);\n }\n\n .reveal-delay-1 { transition-delay: 0.15s; }\n .reveal-delay-2 { transition-delay: 0.3s; }\n .reveal-delay-3 { transition-delay: 0.45s; }\n\n \/* ============ HERO ============ *\/\n .hero-met {\n position: relative;\n min-height: 80vh;\n display: flex;\n align-items: center;\n padding: 6rem 0 4rem;\n }\n\n .hero-met-content {\n max-width: 820px;\n position: relative;\n z-index: 5;\n }\n\n .hero-met h1 {\n font-family: 'Poppins', sans-serif !important;\n font-weight: 200 !important;\n font-size: clamp(1.7rem, 3.4vw, 2.8rem) !important;\n line-height: 1.15 !important;\n color: #f5efe0 !important;\n letter-spacing: -0.015em;\n margin-bottom: 1.75rem;\n }\n\n .hero-met h1 em {\n font-style: italic;\n font-weight: 400;\n position: relative;\n display: inline-block;\n }\n\n .hero-met h1 em::after {\n content: '';\n position: absolute;\n bottom: 0.05em;\n left: 0;\n width: 100%;\n height: 1px;\n background: var(--cream);\n opacity: 0.5;\n transform: scaleX(0);\n transform-origin: left;\n animation: drawLine 1.4s cubic-bezier(0.16, 1, 0.3, 1) 1s forwards;\n }\n\n .hero-met-sub {\n font-family: 'Poppins', sans-serif !important;\n font-weight: 300 !important;\n font-size: clamp(0.9rem, 1.1vw, 1.05rem) !important;\n line-height: 1.7 !important;\n color: rgba(245, 239, 224, 0.8) !important;\n max-width: 640px;\n margin-bottom: 2.5rem;\n }\n\n .hero-met-rings {\n position: absolute;\n top: 50%;\n right: -6rem;\n transform: translateY(-50%);\n width: 480px;\n height: 480px;\n pointer-events: none;\n z-index: 1;\n opacity: 0.5;\n }\n\n .hero-met-rings::before {\n content: '';\n position: absolute;\n inset: 0;\n border: 1px solid rgba(245, 239, 224, 0.14);\n border-radius: 50%;\n }\n\n .hero-met-rings::after {\n content: '';\n position: absolute;\n inset: 70px;\n border: 1px dashed rgba(245, 239, 224, 0.2);\n border-radius: 50%;\n animation: spinCounter 50s linear infinite;\n }\n\n .hero-met-rings .inner {\n position: absolute;\n top: 50%;\n left: 50%;\n width: 200px;\n height: 200px;\n margin: -100px 0 0 -100px;\n border: 1px solid rgba(245, 239, 224, 0.1);\n border-radius: 50%;\n }\n\n @keyframes spinCounter {\n from { transform: rotate(360deg); }\n to { transform: rotate(0deg); }\n }\n\n @keyframes drawLine {\n to { transform: scaleX(1); }\n }\n\n \/* ============ BUTTON ============ *\/\n .btn-primary {\n position: relative;\n display: inline-flex;\n align-items: center;\n gap: 0.65rem;\n padding: 0.95rem 1.85rem;\n background: var(--cream);\n color: var(--navy);\n font-family: 'Poppins', sans-serif !important;\n font-weight: 500 !important;\n font-size: 0.68rem !important;\n letter-spacing: 0.22em;\n text-transform: uppercase;\n border: none;\n border-radius: 999px;\n cursor: pointer;\n overflow: hidden;\n text-decoration: none;\n white-space: nowrap;\n box-shadow: 0 4px 20px rgba(0, 0, 0, 0.15);\n transition: transform 0.5s cubic-bezier(0.16, 1, 0.3, 1),\n color 0.4s ease,\n box-shadow 0.5s ease;\n }\n\n .btn-primary::before {\n content: '';\n position: absolute;\n inset: 0;\n background: var(--wine);\n transform: translateY(101%);\n transition: transform 0.55s cubic-bezier(0.16, 1, 0.3, 1);\n z-index: 0;\n }\n\n .btn-primary span, .btn-primary svg {\n position: relative;\n z-index: 1;\n color: inherit;\n }\n\n .btn-primary svg {\n width: 14px;\n height: 14px;\n transition: transform 0.4s cubic-bezier(0.16, 1, 0.3, 1);\n stroke: currentColor;\n }\n\n .btn-primary:hover {\n transform: translateY(-3px);\n color: var(--cream);\n box-shadow: 0 12px 30px rgba(107, 40, 56, 0.35);\n }\n\n .btn-primary:hover::before { transform: translateY(0); }\n .btn-primary:hover svg { transform: translateX(5px); }\n\n \/* ============ ORIGIN ============ *\/\n .origin {\n padding: 5rem 0;\n position: relative;\n }\n\n .origin-grid {\n display: grid;\n grid-template-columns: 0.4fr 0.6fr;\n gap: 4rem;\n align-items: start;\n }\n\n .origin-text p {\n font-family: 'Poppins', sans-serif !important;\n font-weight: 300 !important;\n font-size: 0.9rem !important;\n line-height: 1.8 !important;\n color: rgba(245, 239, 224, 0.8) !important;\n margin-bottom: 1.5rem;\n }\n\n .pull-quote {\n margin: 3rem 0 1rem;\n padding: 2rem 2rem 2rem 2.5rem;\n border-left: 2px solid rgba(245, 239, 224, 0.4);\n background: rgba(245, 239, 224, 0.03);\n border-radius: 0 16px 16px 0;\n position: relative;\n }\n\n .pull-quote p {\n font-family: 'Poppins', sans-serif !important;\n font-style: italic !important;\n font-weight: 400 !important;\n font-size: clamp(0.95rem, 1.2vw, 1.1rem) !important;\n line-height: 1.6 !important;\n color: var(--cream) !important;\n margin: 0 !important;\n }\n\n \/* ============ METHODS CARDS ============ *\/\n .methods {\n padding: 5rem 0;\n position: relative;\n }\n\n .methods-header {\n text-align: center;\n margin-bottom: 3.5rem;\n max-width: 720px;\n margin-left: auto;\n margin-right: auto;\n }\n\n .methods-header .section-lead {\n margin: 0 auto;\n }\n\n .methods-grid {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 1.5rem;\n }\n\n .method-card {\n position: relative;\n padding: 2rem 1.75rem;\n background: rgba(245, 239, 224, 0.04);\n border: 1px solid rgba(245, 239, 224, 0.14);\n border-radius: 18px;\n cursor: pointer;\n overflow: hidden;\n transition: transform 0.55s cubic-bezier(0.16, 1, 0.3, 1),\n border-color 0.55s ease,\n background 0.55s ease,\n box-shadow 0.55s ease;\n }\n\n .method-card::before {\n content: '';\n position: absolute;\n top: 0;\n left: 20%;\n right: 20%;\n height: 1px;\n background: linear-gradient(90deg, transparent, rgba(245, 239, 224, 0.5), transparent);\n transition: left 0.6s ease, right 0.6s ease;\n }\n\n .method-card:hover::before {\n left: 0;\n right: 0;\n }\n\n .method-card:hover {\n transform: translateY(-6px);\n border-color: rgba(245, 239, 224, 0.35);\n background: #6b2838;\n box-shadow: 0 20px 50px rgba(107, 40, 56, 0.5);\n }\n\n .method-number {\n font-family: 'Poppins', sans-serif !important;\n font-style: italic !important;\n font-weight: 400 !important;\n font-size: 0.75rem !important;\n line-height: 1 !important;\n color: rgba(245, 239, 224, 0.45) !important;\n margin-bottom: 1.25rem;\n display: block;\n }\n\n .method-icon {\n width: 30px;\n height: 30px;\n color: var(--cream);\n margin-bottom: 1.25rem;\n transition: transform 0.6s cubic-bezier(0.16, 1, 0.3, 1);\n }\n\n .method-card:hover .method-icon {\n transform: rotate(-6deg) scale(1.1);\n }\n\n .method-icon svg {\n width: 100%;\n height: 100%;\n stroke: currentColor;\n fill: none;\n stroke-width: 1.3;\n stroke-linecap: round;\n stroke-linejoin: round;\n }\n\n .method-title {\n font-family: 'Poppins', sans-serif !important;\n font-weight: 500 !important;\n font-size: 0.72rem !important;\n line-height: 1.5 !important;\n letter-spacing: 0.2em;\n text-transform: uppercase;\n color: #f5efe0 !important;\n margin-bottom: 0.85rem;\n }\n\n .method-desc {\n font-family: 'Poppins', sans-serif !important;\n font-weight: 300 !important;\n font-size: 0.8rem !important;\n line-height: 1.65 !important;\n color: rgba(245, 239, 224, 0.75) !important;\n letter-spacing: normal;\n }\n\n \/* ============ ERRORS \/ ACCORDION ============ *\/\n .errors {\n padding: 5rem 0;\n position: relative;\n }\n\n .errors-header {\n text-align: center;\n margin-bottom: 3rem;\n max-width: 720px;\n margin-left: auto;\n margin-right: auto;\n }\n\n .errors-header .section-lead {\n margin: 0 auto;\n }\n\n .accordion {\n max-width: 880px;\n margin: 0 auto;\n border-top: 1px solid var(--line);\n }\n\n .accordion-item {\n border-bottom: 1px solid var(--line);\n overflow: hidden;\n }\n\n .accordion-trigger {\n width: 100%;\n background: none;\n border: none;\n padding: 1.4rem 0.5rem;\n display: flex;\n justify-content: space-between;\n align-items: center;\n cursor: pointer;\n color: inherit;\n text-align: left;\n transition: padding 0.4s ease;\n font-family: 'Poppins', sans-serif;\n }\n\n .accordion-trigger:hover {\n padding-left: 1rem;\n }\n\n .accordion-num {\n font-family: 'Poppins', sans-serif !important;\n font-style: italic !important;\n font-weight: 400 !important;\n font-size: 0.78rem !important;\n line-height: 1 !important;\n color: rgba(245, 239, 224, 0.5) !important;\n margin-right: 1.5rem;\n min-width: 24px;\n transition: color 0.3s ease;\n }\n\n .accordion-label {\n flex: 1;\n font-family: 'Poppins', sans-serif !important;\n font-weight: 300 !important;\n font-size: clamp(0.9rem, 1.2vw, 1.05rem) !important;\n line-height: 1.4 !important;\n color: #f5efe0 !important;\n transition: color 0.3s ease;\n }\n\n .accordion-icon {\n width: 26px;\n height: 26px;\n border: 1px solid rgba(245, 239, 224, 0.4);\n border-radius: 50%;\n display: flex;\n align-items: center;\n justify-content: center;\n flex-shrink: 0;\n transition: all 0.4s cubic-bezier(0.16, 1, 0.3, 1);\n position: relative;\n }\n\n .accordion-icon::before,\n .accordion-icon::after {\n content: '';\n position: absolute;\n background: var(--cream);\n transition: transform 0.4s cubic-bezier(0.16, 1, 0.3, 1);\n }\n\n .accordion-icon::before {\n width: 10px;\n height: 1px;\n }\n\n .accordion-icon::after {\n width: 1px;\n height: 10px;\n }\n\n .accordion-item.active .accordion-icon {\n background: var(--cream);\n border-color: var(--cream);\n transform: rotate(180deg);\n }\n\n .accordion-item.active .accordion-icon::before {\n background: var(--navy);\n }\n\n .accordion-item.active .accordion-icon::after {\n background: var(--navy);\n transform: scaleY(0);\n }\n\n \/* ============ OVERRIDE: for\u00e7a cor bordo no accordion ativo ============ *\/\n \/* Anula qualquer cor rosa\/pink injetada pelo construtor de site *\/\n .accordion-item.active,\n .accordion-item.active .accordion-trigger,\n .accordion-item.active .accordion-trigger:hover,\n .accordion-item.active .accordion-trigger:focus,\n .accordion-item.active .accordion-trigger:active,\n .accordion-item:hover .accordion-trigger,\n .accordion-trigger:hover,\n .accordion-trigger:focus,\n .accordion-trigger:active,\n .accordion-trigger[aria-expanded=\"true\"] {\n background: var(--wine) !important;\n background-color: var(--wine) !important;\n color: var(--cream) !important;\n }\n\n .accordion-item.active .accordion-label,\n .accordion-item.active .accordion-num,\n .accordion-trigger:hover .accordion-label,\n .accordion-trigger:hover .accordion-num {\n color: var(--cream) !important;\n }\n\n .accordion-content {\n max-height: 0;\n overflow: hidden;\n transition: max-height 0.6s cubic-bezier(0.16, 1, 0.3, 1);\n }\n\n .accordion-content-inner {\n padding: 0 0.5rem 1.5rem 3rem;\n font-family: 'Poppins', sans-serif !important;\n font-weight: 300 !important;\n font-size: 0.82rem !important;\n line-height: 1.7 !important;\n color: rgba(245, 239, 224, 0.75) !important;\n max-width: 680px;\n }\n\n \/* ============ TIMELINE ============ *\/\n .timeline-section {\n padding: 5rem 0;\n position: relative;\n }\n\n .timeline-header {\n text-align: center;\n margin-bottom: 4rem;\n max-width: 720px;\n margin-left: auto;\n margin-right: auto;\n }\n\n .timeline-header .section-lead {\n margin: 0 auto;\n }\n\n .timeline {\n position: relative;\n max-width: 900px;\n margin: 0 auto;\n }\n\n .timeline::before {\n content: '';\n position: absolute;\n left: 50%;\n top: 0;\n bottom: 0;\n width: 1px;\n background: linear-gradient(180deg, transparent, var(--line) 10%, var(--line) 90%, transparent);\n transform: translateX(-0.5px);\n }\n\n .timeline-item {\n position: relative;\n display: grid;\n grid-template-columns: 1fr 1fr;\n gap: 4rem;\n margin-bottom: 3rem;\n align-items: center;\n }\n\n .timeline-item:nth-child(even) {\n direction: rtl;\n }\n\n .timeline-item:nth-child(even) .timeline-content {\n direction: ltr;\n text-align: right;\n }\n\n .timeline-item:nth-child(odd) .timeline-content {\n direction: ltr;\n text-align: left;\n }\n\n .timeline-dot {\n position: absolute;\n left: 50%;\n top: 50%;\n width: 14px;\n height: 14px;\n background: var(--navy);\n border: 2px solid var(--cream);\n border-radius: 50%;\n transform: translate(-50%, -50%);\n z-index: 2;\n transition: all 0.5s cubic-bezier(0.16, 1, 0.3, 1);\n }\n\n .timeline-item.visible .timeline-dot {\n background: var(--cream);\n box-shadow: 0 0 0 6px rgba(245, 239, 224, 0.1), 0 0 20px rgba(245, 239, 224, 0.4);\n }\n\n .timeline-step {\n font-family: 'Poppins', sans-serif !important;\n font-style: italic !important;\n font-weight: 400 !important;\n font-size: 0.7rem !important;\n line-height: 1 !important;\n letter-spacing: 0.15em;\n color: rgba(245, 239, 224, 0.55) !important;\n text-transform: uppercase;\n margin-bottom: 0.5rem;\n display: block;\n }\n\n .timeline-title {\n font-family: 'Poppins', sans-serif !important;\n font-weight: 400 !important;\n font-size: clamp(1rem, 1.5vw, 1.3rem) !important;\n line-height: 1.3 !important;\n color: #f5efe0 !important;\n margin-bottom: 0.75rem;\n }\n\n .timeline-desc {\n font-family: 'Poppins', sans-serif !important;\n font-weight: 300 !important;\n font-size: 0.82rem !important;\n line-height: 1.65 !important;\n color: rgba(245, 239, 224, 0.75) !important;\n }\n\n \/* ============ FINAL CTA ============ *\/\n .final-cta {\n padding: 6rem 0 7rem;\n position: relative;\n text-align: center;\n }\n\n .final-cta-inner {\n max-width: 760px;\n margin: 0 auto;\n padding: 3.5rem 2.5rem;\n background: rgba(245, 239, 224, 0.04);\n border: 1px solid var(--line);\n border-radius: 24px;\n position: relative;\n overflow: hidden;\n }\n\n .final-cta h2 {\n font-family: 'Poppins', sans-serif !important;\n font-weight: 200 !important;\n font-size: clamp(1.3rem, 2.2vw, 1.9rem) !important;\n line-height: 1.25 !important;\n color: #f5efe0 !important;\n margin-bottom: 1.5rem;\n position: relative;\n z-index: 1;\n }\n\n .final-cta h2 em {\n font-style: italic;\n font-weight: 400;\n }\n\n .final-cta p {\n font-family: 'Poppins', sans-serif !important;\n font-style: italic !important;\n font-weight: 300 !important;\n font-size: clamp(0.88rem, 1.05vw, 1rem) !important;\n line-height: 1.65 !important;\n color: rgba(245, 239, 224, 0.8) !important;\n max-width: 580px;\n margin: 0 auto 2.5rem;\n position: relative;\n z-index: 1;\n }\n\n .final-cta .btn-primary {\n position: relative;\n z-index: 1;\n }\n\n \/* ============ RESPONSIVE ============ *\/\n @media (max-width: 968px) {\n .container { padding: 0 1.5rem; }\n .hero-met { min-height: auto; padding: 4rem 0 3rem; }\n .hero-met-rings { display: none; }\n .origin-grid { grid-template-columns: 1fr; gap: 2rem; }\n .methods-grid { grid-template-columns: repeat(2, 1fr); gap: 1.25rem; }\n \n .timeline::before { left: 20px; transform: none; }\n .timeline-item {\n grid-template-columns: 1fr;\n direction: ltr !important;\n gap: 0;\n padding-left: 55px;\n margin-bottom: 2.25rem;\n }\n .timeline-item .timeline-content,\n .timeline-item:nth-child(even) .timeline-content {\n direction: ltr;\n text-align: left;\n }\n .timeline-item .timeline-spacer { display: none; }\n .timeline-dot { left: 20px; top: 0.5rem; transform: translate(-50%, 0); }\n }\n\n @media (max-width: 600px) {\n .methods-grid { grid-template-columns: 1fr; }\n .pull-quote { padding: 1.5rem 1.25rem 1.5rem 1.75rem; }\n .accordion-trigger { padding: 1.1rem 0.25rem; }\n .accordion-trigger:hover { padding-left: 0.5rem; }\n .accordion-content-inner { padding: 0 0.25rem 1.25rem 2.5rem; }\n .final-cta-inner { padding: 2.5rem 1.5rem; }\n }\n<\/style>\n<\/head>\n<body>\n\n<main class=\"metodologia\">\n\n <section class=\"hero-met\">\n <div class=\"hero-met-rings\">\n <div class=\"inner\"><\/div>\n <\/div>\n <div class=\"container\">\n <div class=\"hero-met-content\">\n <div class=\"eyebrow reveal\">Metodologia Paula Fran\u00e7a<\/div>\n <h1 class=\"reveal reveal-delay-1\">\n Uma metodologia para <em>enxergar<\/em> sua empresa com mais clareza.\n <\/h1>\n <p class=\"hero-met-sub reveal reveal-delay-2\">\n A Paula Fran\u00e7a Consultoria une experi\u00eancia real, vis\u00e3o estrat\u00e9gica e an\u00e1lise profunda para ajudar empres\u00e1rios a identificarem onde suas marcas est\u00e3o desalinhadas, e como transformar esses pontos em crescimento, estrutura e valor percebido.\n <\/p>\n <a href=\"#\" class=\"btn-primary reveal reveal-delay-3\" data-wa-message=\"Ol\u00e1, Paula! Quero entender melhor a metodologia da sua consultoria.\">\n <span>Quero entender minha marca<\/span>\n <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"1.5\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg>\n <\/a>\n <\/div>\n <\/div>\n <\/section>\n\n <section class=\"origin\">\n <div class=\"container\">\n <div class=\"origin-grid\">\n <div class=\"origin-heading reveal\">\n <div class=\"eyebrow\">De onde nasce<\/div>\n <h2 class=\"section-title\">\n A trajet\u00f3ria que <em>deu origem<\/em> ao m\u00e9todo.\n <\/h2>\n <\/div>\n <div class=\"origin-text reveal reveal-delay-1\">\n <p>\n A metodologia da Paula Fran\u00e7a Consultoria nasce de uma trajet\u00f3ria real: mais de 25 anos dedicados ao varejo, mais de uma d\u00e9cada no digital e uma viv\u00eancia profunda em projetos, equipes, marcas e transforma\u00e7\u00f5es empresariais.\n <\/p>\n <p>\n Ao longo dessa jornada, Paula acompanhou de perto as mudan\u00e7as no comportamento de consumo, a evolu\u00e7\u00e3o dos canais f\u00edsicos para os digitais, a ascens\u00e3o dos marketplaces, a for\u00e7a dos dados e os desafios de empresas que precisam crescer sem perder sua ess\u00eancia.\n <\/p>\n <p>\n Mas essa metodologia n\u00e3o nasce apenas da experi\u00eancia t\u00e9cnica. Ela tamb\u00e9m nasce de uma virada pessoal e profissional: a maternidade. Um momento que trouxe pausa, revis\u00e3o de rota e a necessidade de transformar todo o repert\u00f3rio acumulado em impacto real para outras empresas.\n <\/p>\n\n <blockquote class=\"pull-quote\">\n <p>\n O que antes era know-how virou repert\u00f3rio. O que antes era entrega virou dire\u00e7\u00e3o. O que antes era plano de neg\u00f3cio virou prop\u00f3sito.\n <\/p>\n <\/blockquote>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n <section class=\"methods\">\n <div class=\"container\">\n <div class=\"methods-header reveal\">\n <div class=\"eyebrow centered\">O que a metodologia analisa<\/div>\n <h2 class=\"section-title\">\n Seis dimens\u00f5es para enxergar a <em>marca por inteiro<\/em>.\n <\/h2>\n <p class=\"section-lead\">\n Cada empresa carrega camadas. A metodologia olha para todas elas e revela onde est\u00e1 o desalinhamento que impede o crescimento.\n <\/p>\n <\/div>\n\n <div class=\"methods-grid\">\n <article class=\"method-card reveal\">\n <span class=\"method-number\">01<\/span>\n <div class=\"method-icon\">\n <svg viewBox=\"0 0 24 24\">\n <circle cx=\"11\" cy=\"11\" r=\"7\"\/>\n <line x1=\"16.5\" y1=\"16.5\" x2=\"21\" y2=\"21\"\/>\n <line x1=\"8\" y1=\"11\" x2=\"14\" y2=\"11\"\/>\n <line x1=\"11\" y1=\"8\" x2=\"11\" y2=\"14\"\/>\n <\/svg>\n <\/div>\n <h3 class=\"method-title\">Diagn\u00f3stico da marca<\/h3>\n <p class=\"method-desc\">\n An\u00e1lise profunda do momento atual da empresa, seus pontos fortes, fragilidades, diferenciais e ru\u00eddos que podem estar afetando sua percep\u00e7\u00e3o de valor.\n <\/p>\n <\/article>\n\n <article class=\"method-card reveal reveal-delay-1\">\n <span class=\"method-number\">02<\/span>\n <div class=\"method-icon\">\n <svg viewBox=\"0 0 24 24\">\n <path d=\"M12 2L4 6v6c0 5 3.5 9.5 8 10 4.5-.5 8-5 8-10V6l-8-4z\"\/>\n <path d=\"M9 12l2 2 4-4\"\/>\n <\/svg>\n <\/div>\n <h3 class=\"method-title\">Branding e posicionamento<\/h3>\n <p class=\"method-desc\">\n Avalia\u00e7\u00e3o da forma como a marca se comunica, se diferencia, apresenta sua proposta de valor e \u00e9 percebida pelo mercado.\n <\/p>\n <\/article>\n\n <article class=\"method-card reveal reveal-delay-2\">\n <span class=\"method-number\">03<\/span>\n <div class=\"method-icon\">\n <svg viewBox=\"0 0 24 24\">\n <circle cx=\"12\" cy=\"12\" r=\"3\"\/>\n <path d=\"M12 2v3M12 19v3M4.2 4.2l2.1 2.1M17.7 17.7l2.1 2.1M2 12h3M19 12h3M4.2 19.8l2.1-2.1M17.7 6.3l2.1-2.1\"\/>\n <\/svg>\n <\/div>\n <h3 class=\"method-title\">Processos internos<\/h3>\n <p class=\"method-desc\">\n Mapeamento dos fluxos, atendimento, opera\u00e7\u00e3o, responsabilidades e gargalos que impactam a efici\u00eancia da empresa.\n <\/p>\n <\/article>\n\n <article class=\"method-card reveal\">\n <span class=\"method-number\">04<\/span>\n <div class=\"method-icon\">\n <svg viewBox=\"0 0 24 24\">\n <path d=\"M20.84 4.61a5.5 5.5 0 0 0-7.78 0L12 5.67l-1.06-1.06a5.5 5.5 0 0 0-7.78 7.78l1.06 1.06L12 21.23l7.78-7.78 1.06-1.06a5.5 5.5 0 0 0 0-7.78z\"\/>\n <\/svg>\n <\/div>\n <h3 class=\"method-title\">Experi\u00eancia do cliente<\/h3>\n <p class=\"method-desc\">\n An\u00e1lise da jornada completa do cliente, do primeiro contato ao p\u00f3s-venda, identificando oportunidades de encantamento e fideliza\u00e7\u00e3o.\n <\/p>\n <\/article>\n\n <article class=\"method-card reveal reveal-delay-1\">\n <span class=\"method-number\">05<\/span>\n <div class=\"method-icon\">\n <svg viewBox=\"0 0 24 24\">\n <path d=\"M3 17l4-4 3 3 5-6 6 6\"\/>\n <path d=\"M14 7h7v7\"\/>\n <line x1=\"3\" y1=\"21\" x2=\"21\" y2=\"21\"\/>\n <\/svg>\n <\/div>\n <h3 class=\"method-title\">Estrat\u00e9gia comercial<\/h3>\n <p class=\"method-desc\">\n Avalia\u00e7\u00e3o da forma como a empresa vende, apresenta seus produtos ou servi\u00e7os, constr\u00f3i desejo, confian\u00e7a e autoridade.\n <\/p>\n <\/article>\n\n <article class=\"method-card reveal reveal-delay-2\">\n <span class=\"method-number\">06<\/span>\n <div class=\"method-icon\">\n <svg viewBox=\"0 0 24 24\">\n <path d=\"M9 11l3 3L22 4\"\/>\n <path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/>\n <\/svg>\n <\/div>\n <h3 class=\"method-title\">Plano de a\u00e7\u00e3o<\/h3>\n <p class=\"method-desc\">\n Organiza\u00e7\u00e3o dos principais ajustes, prioridades e pr\u00f3ximos passos para transformar diagn\u00f3stico em evolu\u00e7\u00e3o pr\u00e1tica.\n <\/p>\n <\/article>\n <\/div>\n <\/div>\n <\/section>\n\n <section class=\"errors\">\n <div class=\"container\">\n <div class=\"errors-header reveal\">\n <div class=\"eyebrow centered\">Sinais de desalinhamento<\/div>\n <h2 class=\"section-title\">\n Onde sua marca pode <em>estar errando<\/em>.\n <\/h2>\n <p class=\"section-lead\">\n Esses s\u00e3o alguns dos pontos mais comuns que aparecem antes de qualquer diagn\u00f3stico. Reconhecer o problema \u00e9 o primeiro passo para resolv\u00ea-lo.\n <\/p>\n <\/div>\n\n <div class=\"accordion reveal reveal-delay-1\">\n <div class=\"accordion-item\">\n <button class=\"accordion-trigger\">\n <span class=\"accordion-num\">01<\/span>\n <span class=\"accordion-label\">Comunica\u00e7\u00e3o pouco clara<\/span>\n <span class=\"accordion-icon\"><\/span>\n <\/button>\n <div class=\"accordion-content\">\n <div class=\"accordion-content-inner\">\n Quando a mensagem da marca n\u00e3o chega de forma direta, o cliente se distrai, hesita e segue para o pr\u00f3ximo. Comunica\u00e7\u00e3o clara \u00e9 o primeiro filtro entre o seu neg\u00f3cio e a decis\u00e3o de compra.\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"accordion-item\">\n <button class=\"accordion-trigger\">\n <span class=\"accordion-num\">02<\/span>\n <span class=\"accordion-label\">Posicionamento confuso<\/span>\n <span class=\"accordion-icon\"><\/span>\n <\/button>\n <div class=\"accordion-content\">\n <div class=\"accordion-content-inner\">\n Quando a marca tenta ser muitas coisas ao mesmo tempo, deixa de ser memor\u00e1vel em nenhuma. Posicionamento \u00e9 sobre escolha, e escolha exige clareza estrat\u00e9gica.\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"accordion-item\">\n <button class=\"accordion-trigger\">\n <span class=\"accordion-num\">03<\/span>\n <span class=\"accordion-label\">Falta de percep\u00e7\u00e3o de valor<\/span>\n <span class=\"accordion-icon\"><\/span>\n <\/button>\n <div class=\"accordion-content\">\n <div class=\"accordion-content-inner\">\n Quando o cliente n\u00e3o enxerga o valor que a marca entrega, a conversa cai para pre\u00e7o. Construir percep\u00e7\u00e3o de valor \u00e9 tornar vis\u00edvel tudo aquilo que justifica a sua entrega.\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"accordion-item\">\n <button class=\"accordion-trigger\">\n <span class=\"accordion-num\">04<\/span>\n <span class=\"accordion-label\">Processos internos desalinhados<\/span>\n <span class=\"accordion-icon\"><\/span>\n <\/button>\n <div class=\"accordion-content\">\n <div class=\"accordion-content-inner\">\n Marcas crescem na velocidade dos seus processos. Quando fluxos, responsabilidades e ferramentas n\u00e3o conversam, o desgaste interno acaba aparecendo na experi\u00eancia externa.\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"accordion-item\">\n <button class=\"accordion-trigger\">\n <span class=\"accordion-num\">05<\/span>\n <span class=\"accordion-label\">Experi\u00eancia do cliente inconsistente<\/span>\n <span class=\"accordion-icon\"><\/span>\n <\/button>\n <div class=\"accordion-content\">\n <div class=\"accordion-content-inner\">\n Quando cada ponto de contato entrega uma sensa\u00e7\u00e3o diferente, a marca perde for\u00e7a. Consist\u00eancia \u00e9 o que transforma boas intera\u00e7\u00f5es em confian\u00e7a duradoura.\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"accordion-item\">\n <button class=\"accordion-trigger\">\n <span class=\"accordion-num\">06<\/span>\n <span class=\"accordion-label\">Falhas no atendimento<\/span>\n <span class=\"accordion-icon\"><\/span>\n <\/button>\n <div class=\"accordion-content\">\n <div class=\"accordion-content-inner\">\n Atendimento \u00e9 a marca em movimento. Lentid\u00e3o, falta de preparo ou inconsist\u00eancia no tom de voz dizem mais sobre a empresa do que qualquer campanha.\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"accordion-item\">\n <button class=\"accordion-trigger\">\n <span class=\"accordion-num\">07<\/span>\n <span class=\"accordion-label\">Pouca diferencia\u00e7\u00e3o no mercado<\/span>\n <span class=\"accordion-icon\"><\/span>\n <\/button>\n <div class=\"accordion-content\">\n <div class=\"accordion-content-inner\">\n Quando a marca soa parecida com tantas outras, o mercado precifica como commodity. Diferencia\u00e7\u00e3o \u00e9 sobre construir narrativa, est\u00e9tica e entrega que s\u00f3 pertencem a voc\u00ea.\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"accordion-item\">\n <button class=\"accordion-trigger\">\n <span class=\"accordion-num\">08<\/span>\n <span class=\"accordion-label\">Decis\u00f5es tomadas no improviso<\/span>\n <span class=\"accordion-icon\"><\/span>\n <\/button>\n <div class=\"accordion-content\">\n <div class=\"accordion-content-inner\">\n Decidir no impulso \u00e9 o oposto de decidir com estrat\u00e9gia. Sem dados e dire\u00e7\u00e3o, cada escolha vira aposta, e o crescimento se torna inconstante.\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"accordion-item\">\n <button class=\"accordion-trigger\">\n <span class=\"accordion-num\">09<\/span>\n <span class=\"accordion-label\">Marca visualmente desconectada da entrega<\/span>\n <span class=\"accordion-icon\"><\/span>\n <\/button>\n <div class=\"accordion-content\">\n <div class=\"accordion-content-inner\">\n Quando a est\u00e9tica da marca n\u00e3o reflete a qualidade da entrega, o cliente sente o descompasso. Identidade visual \u00e9 promessa, e ela precisa ser cumprida.\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"accordion-item\">\n <button class=\"accordion-trigger\">\n <span class=\"accordion-num\">10<\/span>\n <span class=\"accordion-label\">Dificuldade de vender sem competir por pre\u00e7o<\/span>\n <span class=\"accordion-icon\"><\/span>\n <\/button>\n <div class=\"accordion-content\">\n <div class=\"accordion-content-inner\">\n Marcas que dependem s\u00f3 de desconto vivem sob press\u00e3o. Vender por valor exige posicionamento, narrativa e uma percep\u00e7\u00e3o de mercado constru\u00edda com m\u00e9todo.\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n <section class=\"timeline-section\">\n <div class=\"container\">\n <div class=\"timeline-header reveal\">\n <div class=\"eyebrow centered\">Como funciona na pr\u00e1tica<\/div>\n <h2 class=\"section-title\">\n O m\u00e9todo em <em>cinco etapas<\/em>.\n <\/h2>\n <p class=\"section-lead\">\n Um caminho constru\u00eddo com escuta, an\u00e1lise e dire\u00e7\u00e3o, do primeiro encontro ao plano de a\u00e7\u00e3o que coloca a empresa em movimento.\n <\/p>\n <\/div>\n\n <div class=\"timeline\">\n\n <div class=\"timeline-item\">\n <div class=\"timeline-content\">\n <span class=\"timeline-step\">Etapa 01<\/span>\n <h3 class=\"timeline-title\">Escuta e imers\u00e3o<\/h3>\n <p class=\"timeline-desc\">\n Entendimento profundo da empresa, da hist\u00f3ria da marca, dos desafios atuais e dos objetivos do empres\u00e1rio.\n <\/p>\n <\/div>\n <div class=\"timeline-spacer\"><\/div>\n <div class=\"timeline-dot\"><\/div>\n <\/div>\n\n <div class=\"timeline-item\">\n <div class=\"timeline-content\">\n <span class=\"timeline-step\">Etapa 02<\/span>\n <h3 class=\"timeline-title\">Diagn\u00f3stico estrat\u00e9gico<\/h3>\n <p class=\"timeline-desc\">\n An\u00e1lise da marca, comunica\u00e7\u00e3o, posicionamento, processos, opera\u00e7\u00e3o e experi\u00eancia do cliente.\n <\/p>\n <\/div>\n <div class=\"timeline-spacer\"><\/div>\n <div class=\"timeline-dot\"><\/div>\n <\/div>\n\n <div class=\"timeline-item\">\n <div class=\"timeline-content\">\n <span class=\"timeline-step\">Etapa 03<\/span>\n <h3 class=\"timeline-title\">Identifica\u00e7\u00e3o dos gargalos<\/h3>\n <p class=\"timeline-desc\">\n Mapeamento dos pontos que est\u00e3o impedindo crescimento, clareza, efici\u00eancia e percep\u00e7\u00e3o de valor.\n <\/p>\n <\/div>\n <div class=\"timeline-spacer\"><\/div>\n <div class=\"timeline-dot\"><\/div>\n <\/div>\n\n <div class=\"timeline-item\">\n <div class=\"timeline-content\">\n <span class=\"timeline-step\">Etapa 04<\/span>\n <h3 class=\"timeline-title\">Direcionamento<\/h3>\n <p class=\"timeline-desc\">\n Constru\u00e7\u00e3o de caminhos estrat\u00e9gicos para fortalecer a marca, organizar processos e melhorar a tomada de decis\u00e3o.\n <\/p>\n <\/div>\n <div class=\"timeline-spacer\"><\/div>\n <div class=\"timeline-dot\"><\/div>\n <\/div>\n\n <div class=\"timeline-item\">\n <div class=\"timeline-content\">\n <span class=\"timeline-step\">Etapa 05<\/span>\n <h3 class=\"timeline-title\">Plano de a\u00e7\u00e3o<\/h3>\n <p class=\"timeline-desc\">\n Defini\u00e7\u00e3o de prioridades e pr\u00f3ximos passos para que a empresa evolua com mais m\u00e9todo, consist\u00eancia e inten\u00e7\u00e3o.\n <\/p>\n <\/div>\n <div class=\"timeline-spacer\"><\/div>\n <div class=\"timeline-dot\"><\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/section>\n\n <section class=\"final-cta\">\n <div class=\"container\">\n <div class=\"final-cta-inner reveal\">\n <h2>Sua empresa est\u00e1 pronta para uma <em>nova fase<\/em>?<\/h2>\n <p>\n Antes de vender mais, muitas empresas precisam entender melhor o que est\u00e3o comunicando, como est\u00e3o funcionando e qual valor realmente est\u00e3o entregando. A metodologia da Paula Fran\u00e7a foi criada para ajudar empres\u00e1rios a enxergarem isso com clareza, m\u00e9todo e sensibilidade.\n <\/p>\n <a href=\"#\" class=\"btn-primary\" data-wa-message=\"Ol\u00e1, Paula! Quero saber mais sobre a metodologia da consultoria.\">\n <span>Falar com a Paula<\/span>\n <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"1.5\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg>\n <\/a>\n <\/div>\n <\/div>\n <\/section>\n\n<\/main>\n\n<script>\n(function() {\n var whatsappNumber = \"5511994751640\";\n\n var ctas = document.querySelectorAll('[data-wa-message]');\n for (var i = 0; i < ctas.length; i++) {\n var el = ctas[i];\n var msg = el.getAttribute('data-wa-message');\n el.href = 'https:\/\/wa.me\/' + whatsappNumber + '?text=' + encodeURIComponent(msg);\n el.target = '_blank';\n el.rel = 'noopener noreferrer';\n }\n\n var triggers = document.querySelectorAll('.accordion-trigger');\n for (var j = 0; j < triggers.length; j++) {\n triggers[j].addEventListener('click', function() {\n var item = this.parentElement;\n var content = item.querySelector('.accordion-content');\n var isActive = item.classList.contains('active');\n\n var items = document.querySelectorAll('.accordion-item');\n for (var k = 0; 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q < timelineEls.length; q++) {\n timelineObserver.observe(timelineEls[q]);\n }\n } else {\n var allReveal = document.querySelectorAll('.reveal, .timeline-item');\n for (var r = 0; r < allReveal.length; r++) {\n allReveal[r].classList.add('visible');\n }\n }\n})();\n<\/script>\n\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7de546d e-flex e-con-boxed e-con e-parent\" data-id=\"7de546d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bbb384 elementor-widget elementor-widget-html\" data-id=\"5bbb384\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"pt-BR\">\n<head>\n<meta charset=\"UTF-8\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n<title>M\u00e9todo Marca em Movimento \u2014 Paula Fran\u00e7a<\/title>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Cormorant+Garamond:ital,wght@0,300;0,400;0,500;0,600;1,300;1,400;1,500&family=Jost:wght@200;300;400;500;600&display=swap\" rel=\"stylesheet\">\n<style>\n :root {\n --navy: #0a1c3d;\n --navy-deep: #061328;\n --navy-light: #142848;\n --wine: #6b2838;\n --wine-soft: #8a3a4d;\n --cream: #f5efe0;\n --cream-soft: #ede4d0;\n --gold: #c9a96e;\n --text: #f5efe0;\n --text-muted: rgba(245, 239, 224, 0.65);\n --line: rgba(245, 239, 224, 0.15);\n }\n\n * { margin: 0; padding: 0; box-sizing: border-box; }\n\n body, body * { color: var(--cream) !important; }\n .btn-primary, .btn-primary span { color: var(--navy) !important; }\n .btn-primary:hover, .btn-primary:hover span, .btn-primary:hover svg { color: var(--cream) !important; }\n .hero-sub, .section-lead, .audience-text, .pilar-name,\n .pilar-panel-desc, .pilar-panel-items div, .jornada-step-desc,\n .final-cta p, .hero-meta-item span, .pilar-num, .audience-num,\n .pilar-panel-items-label, .orbit-center-label {\n color: rgba(245, 239, 224, 0.85) !important;\n }\n\n html { scroll-behavior: smooth; }\n\n body {\n background: var(--navy);\n color: var(--text);\n font-family: 'Jost', 'Helvetica Neue', Arial, sans-serif;\n overflow-x: hidden;\n min-height: 100vh;\n }\n\n body::before {\n content: '';\n position: fixed;\n inset: 0;\n background-image: url(\"data:image\/svg+xml,%3Csvg viewBox='0 0 200 200' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='3'\/%3E%3CfeColorMatrix values='0 0 0 0 1 0 0 0 0 1 0 0 0 0 1 0 0 0 0.12 0'\/%3E%3C\/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'\/%3E%3C\/svg%3E\");\n opacity: 0.4;\n mix-blend-mode: overlay;\n pointer-events: none;\n z-index: 1;\n }\n\n .container { position: relative; z-index: 2; max-width: 1280px; margin: 0 auto; padding: 0 2rem; }\n\n .hero {\n position: relative;\n min-height: 100vh;\n display: flex;\n align-items: center;\n padding: 6rem 0 4rem;\n overflow: hidden;\n }\n\n .hero::before {\n content: '';\n position: absolute;\n inset: 0;\n background:\n radial-gradient(ellipse at 20% 30%, rgba(107, 40, 56, 0.18) 0%, transparent 60%),\n radial-gradient(ellipse at 80% 70%, rgba(245, 239, 224, 0.04) 0%, transparent 55%);\n z-index: 0;\n }\n\n .hero-grid { display: grid; grid-template-columns: 1.2fr 0.8fr; gap: 4rem; align-items: center; width: 100%; }\n\n .eyebrow {\n display: inline-flex;\n align-items: center;\n gap: 0.85rem;\n font-family: 'Jost', sans-serif;\n font-weight: 400;\n font-size: 0.65rem;\n letter-spacing: 0.45em;\n text-transform: uppercase;\n color: var(--cream);\n margin-bottom: 1.75rem;\n opacity: 0;\n animation: fadeUp 1s ease-out 0.3s forwards;\n }\n\n .eyebrow::before { content: ''; width: 36px; height: 1px; background: var(--cream); opacity: 0.5; }\n\n .em-breve-badge {\n display: inline-flex;\n align-items: center;\n gap: 0.5rem;\n padding: 0.35rem 0.75rem;\n margin-left: 0.85rem;\n background: rgba(107, 40, 56, 0.35);\n border: 1px solid rgba(245, 239, 224, 0.25);\n border-radius: 999px;\n font-family: 'Jost', sans-serif;\n font-weight: 400;\n font-size: 0.55rem;\n letter-spacing: 0.25em;\n text-transform: uppercase;\n color: var(--cream);\n vertical-align: middle;\n backdrop-filter: blur(8px);\n -webkit-backdrop-filter: blur(8px);\n }\n\n .em-breve-badge::before {\n content: '';\n width: 6px;\n height: 6px;\n background: var(--cream);\n border-radius: 50%;\n box-shadow: 0 0 0 3px rgba(245, 239, 224, 0.15);\n animation: blinkPulse 2s ease-in-out infinite;\n }\n\n @keyframes blinkPulse {\n 0%, 100% { opacity: 0.5; transform: scale(1); }\n 50% { opacity: 1; transform: scale(1.2); }\n }\n\n .hero-title {\n font-family: 'Cormorant Garamond', Georgia, serif;\n font-weight: 300;\n font-size: clamp(2.5rem, 6vw, 5.5rem);\n line-height: 1.02;\n color: var(--cream);\n letter-spacing: -0.01em;\n margin-bottom: 1.75rem;\n }\n\n .hero-title .line { display: block; overflow: hidden; }\n .hero-title .line span { display: inline-block; transform: translateY(110%); animation: revealUp 1.2s cubic-bezier(0.16, 1, 0.3, 1) forwards; }\n .hero-title .line:nth-child(1) span { animation-delay: 0.5s; }\n .hero-title .line:nth-child(2) span { animation-delay: 0.7s; }\n\n .hero-title em {\n font-style: italic;\n font-weight: 400;\n color: var(--cream);\n position: relative;\n }\n\n .hero-title em::after {\n content: '';\n position: absolute;\n bottom: 0.1em;\n left: 0;\n width: 100%;\n height: 2px;\n background: var(--wine-soft);\n opacity: 0.8;\n transform: scaleX(0);\n transform-origin: left;\n animation: drawLine 1.4s cubic-bezier(0.16, 1, 0.3, 1) 1.6s forwards;\n }\n\n .hero-sub {\n font-family: 'Cormorant Garamond', serif;\n font-style: italic;\n font-weight: 300;\n font-size: clamp(1.05rem, 1.3vw, 1.3rem);\n line-height: 1.6;\n color: rgba(245, 239, 224, 0.85);\n max-width: 540px;\n margin-bottom: 2.5rem;\n opacity: 0;\n animation: fadeUp 1s ease-out 1.3s forwards;\n }\n\n .hero-meta { display: flex; gap: 2.5rem; flex-wrap: wrap; opacity: 0; animation: fadeUp 1s ease-out 1.5s forwards; }\n .hero-meta-item { display: flex; flex-direction: column; gap: 0.4rem; }\n .hero-meta-item strong { font-family: 'Cormorant Garamond', serif; font-weight: 400; font-size: 2.2rem; color: var(--cream); line-height: 1; }\n .hero-meta-item span { font-family: 'Jost', sans-serif; font-size: 0.62rem; letter-spacing: 0.3em; text-transform: uppercase; color: rgba(245, 239, 224, 0.6); font-weight: 400; }\n\n .hero-visual { position: relative; width: 100%; height: 460px; display: flex; align-items: center; justify-content: center; opacity: 0; animation: fadeIn 1.5s ease-out 0.8s forwards; }\n\n .orbit-system { position: relative; width: 420px; height: 420px; max-width: 100%; }\n .orbit-system::before, .orbit-system::after { content: ''; position: absolute; border-radius: 50%; border: 1px solid rgba(245, 239, 224, 0.16); }\n .orbit-system::before { inset: 0; animation: spin 80s linear infinite; }\n .orbit-system::after { inset: 60px; border-style: dashed; border-color: rgba(245, 239, 224, 0.22); animation: spin 50s linear infinite reverse; }\n\n .orbit-center {\n position: absolute;\n top: 50%; left: 50%;\n transform: translate(-50%, -50%);\n width: 180px; height: 180px;\n border-radius: 50%;\n background: linear-gradient(135deg, rgba(107, 40, 56, 0.5), rgba(107, 40, 56, 0.25));\n backdrop-filter: blur(20px);\n -webkit-backdrop-filter: blur(20px);\n border: 1px solid rgba(245, 239, 224, 0.25);\n display: flex; flex-direction: column; align-items: center; justify-content: center; text-align: center;\n box-shadow: 0 30px 80px rgba(107, 40, 56, 0.4);\n }\n\n .orbit-center-num { font-family: 'Cormorant Garamond', serif; font-style: italic; font-weight: 400; font-size: 3.6rem; color: var(--cream); line-height: 1; }\n .orbit-center-label { font-family: 'Jost', sans-serif; font-size: 0.6rem; letter-spacing: 0.3em; text-transform: uppercase; color: rgba(245, 239, 224, 0.8); margin-top: 0.4rem; }\n\n .orbit-dot { position: absolute; width: 12px; height: 12px; background: var(--cream); border-radius: 50%; box-shadow: 0 0 0 6px rgba(245, 239, 224, 0.1), 0 0 20px rgba(245, 239, 224, 0.6); }\n .orbit-dot:nth-child(1) { top: -6px; left: 50%; transform: translateX(-50%); }\n .orbit-dot:nth-child(2) { top: 50%; right: -6px; transform: translateY(-50%); }\n .orbit-dot:nth-child(3) { bottom: -6px; left: 50%; transform: translateX(-50%); }\n .orbit-dot:nth-child(4) { top: 50%; left: -6px; transform: translateY(-50%); }\n\n .section { padding: 7rem 0; position: relative; }\n .section-header { text-align: center; max-width: 760px; margin: 0 auto 4rem; }\n .section-header.left { text-align: left; margin-left: 0; }\n\n .section-title { font-family: 'Cormorant Garamond', serif; font-weight: 300; font-size: clamp(2rem, 3.5vw, 3rem); line-height: 1.15; color: var(--cream); letter-spacing: -0.01em; margin: 1.25rem 0 1.25rem; }\n .section-title em { font-style: italic; font-weight: 400; }\n .section-lead { font-family: 'Cormorant Garamond', serif; font-style: italic; font-weight: 300; font-size: clamp(1rem, 1.2vw, 1.15rem); line-height: 1.6; color: rgba(245, 239, 224, 0.75); }\n .section-header.centered .eyebrow { justify-content: center; }\n\n .para-quem { background: linear-gradient(180deg, transparent, rgba(6, 19, 40, 0.4)); }\n\n .audience-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1rem; }\n\n .audience-card {\n position: relative;\n padding: 1.75rem 1.5rem;\n background: rgba(245, 239, 224, 0.04);\n border: 1px solid var(--line);\n border-radius: 16px;\n overflow: hidden;\n transition: all 0.55s cubic-bezier(0.16, 1, 0.3, 1);\n cursor: default;\n }\n\n .audience-card::before { content: ''; position: absolute; top: 0; left: 20%; right: 20%; height: 1px; background: linear-gradient(90deg, transparent, rgba(245, 239, 224, 0.4), transparent); transition: 0.6s ease; }\n .audience-card:hover::before { left: 0; right: 0; }\n .audience-card:hover { transform: translateY(-6px); background: rgba(107, 40, 56, 0.25); border-color: rgba(245, 239, 224, 0.3); box-shadow: 0 20px 50px rgba(107, 40, 56, 0.3); }\n\n .audience-num { font-family: 'Cormorant Garamond', serif; font-style: italic; font-weight: 400; font-size: 0.85rem; color: rgba(245, 239, 224, 0.5); margin-bottom: 1rem; display: block; }\n .audience-icon { width: 28px; height: 28px; color: var(--cream); margin-bottom: 1rem; transition: transform 0.6s cubic-bezier(0.16, 1, 0.3, 1); }\n .audience-card:hover .audience-icon { transform: rotate(-6deg) scale(1.15); }\n .audience-icon svg { width: 100%; height: 100%; stroke: currentColor; fill: none; stroke-width: 1.3; stroke-linecap: round; stroke-linejoin: round; }\n .audience-text { font-family: 'Jost', sans-serif; font-weight: 300; font-size: 0.88rem; line-height: 1.5; color: rgba(245, 239, 224, 0.85); }\n\n .pilares-section { padding: 7rem 0; position: relative; }\n .pilares-section::before { content: ''; position: absolute; top: 10%; right: -10%; width: 600px; height: 600px; background: radial-gradient(circle, rgba(107, 40, 56, 0.15), transparent 65%); border-radius: 50%; z-index: 0; pointer-events: none; }\n\n .pilares-grid { display: grid; grid-template-columns: 0.4fr 0.6fr; gap: 4rem; align-items: start; position: relative; z-index: 2; }\n .pilares-tabs { display: flex; flex-direction: column; gap: 0; }\n\n .pilar-tab {\n background: none; border: none; border-top: 1px solid var(--line);\n padding: 1.25rem 1rem; text-align: left; cursor: pointer;\n display: flex; align-items: center; gap: 1.25rem;\n color: var(--cream);\n transition: padding-left 0.4s ease, opacity 0.4s ease, background 0.4s ease;\n font-family: 'Jost', sans-serif; position: relative; border-radius: 8px;\n }\n\n .pilar-tab:hover, .pilar-tab:focus, .pilar-tab.active { background: var(--wine) !important; background-color: var(--wine) !important; }\n .pilar-tab:hover .pilar-num, .pilar-tab.active .pilar-num, .pilar-tab:hover .pilar-name, .pilar-tab.active .pilar-name { color: var(--cream) !important; }\n .pilar-tab:last-child { border-bottom: 1px solid var(--line); }\n\n .pilar-tab::before { content: ''; position: absolute; left: 0; top: 50%; transform: translateY(-50%); width: 0; height: 2px; background: var(--wine-soft); transition: width 0.45s cubic-bezier(0.16, 1, 0.3, 1); }\n .pilar-tab:hover { padding-left: 1rem; }\n .pilar-tab.active { padding-left: 2rem; }\n .pilar-tab.active::before { width: 24px; }\n\n .pilar-num { font-family: 'Cormorant Garamond', serif; font-style: italic; font-weight: 400; font-size: 0.85rem; color: rgba(245, 239, 224, 0.5); min-width: 28px; transition: color 0.3s ease; }\n .pilar-tab.active .pilar-num, .pilar-tab:hover .pilar-num { color: var(--cream); }\n .pilar-name { font-family: 'Cormorant Garamond', serif; font-weight: 400; font-size: clamp(1.1rem, 1.5vw, 1.4rem); line-height: 1.25; color: rgba(245, 239, 224, 0.7); transition: color 0.3s ease; flex: 1; }\n .pilar-tab.active .pilar-name, .pilar-tab:hover .pilar-name { color: var(--cream); }\n .pilar-name em { font-style: italic; }\n\n .pilar-panel-wrap { position: relative; min-height: 380px; }\n\n .pilar-panel {\n position: absolute; inset: 0;\n padding: 1.5rem 1.6rem !important;\n background: linear-gradient(135deg, rgba(107, 40, 56, 0.18), rgba(20, 40, 72, 0.4));\n border: 1px solid rgba(245, 239, 224, 0.18); border-radius: 18px;\n backdrop-filter: blur(20px); -webkit-backdrop-filter: blur(20px);\n opacity: 0; visibility: hidden; transform: translateY(20px);\n transition: opacity 0.6s cubic-bezier(0.16, 1, 0.3, 1), transform 0.6s cubic-bezier(0.16, 1, 0.3, 1), visibility 0s linear 0.6s;\n overflow: hidden;\n }\n\n .pilar-panel::before { content: ''; position: absolute; top: -1px; left: 30%; right: 30%; height: 1px; background: linear-gradient(90deg, transparent, rgba(245, 239, 224, 0.4), transparent); }\n .pilar-panel.active { opacity: 1; visibility: visible; transform: translateY(0); transition: opacity 0.6s cubic-bezier(0.16, 1, 0.3, 1), transform 0.6s cubic-bezier(0.16, 1, 0.3, 1), visibility 0s; }\n\n .pilar-panel-header { display: flex !important; align-items: flex-start !important; gap: 0.85rem !important; margin-bottom: 0.9rem !important; }\n .pilar-panel-num { font-family: 'Cormorant Garamond', serif !important; font-style: italic !important; font-weight: 400 !important; font-size: 1.5rem !important; line-height: 1 !important; color: var(--cream-soft) !important; opacity: 0.5 !important; flex-shrink: 0; }\n .pilar-panel-title { font-family: 'Cormorant Garamond', serif !important; font-weight: 400 !important; font-size: 1.05rem !important; line-height: 1.25 !important; color: var(--cream) !important; flex: 1; padding-top: 0.15rem; letter-spacing: -0.005em; }\n .pilar-panel-title em { font-style: italic !important; }\n .pilar-panel-desc { font-family: 'Cormorant Garamond', serif !important; font-style: italic !important; font-weight: 300 !important; font-size: 0.8rem !important; line-height: 1.5 !important; color: rgba(245, 239, 224, 0.8) !important; margin-bottom: 0.95rem !important; }\n .pilar-panel-items-label { font-family: 'Jost', sans-serif !important; font-size: 0.5rem !important; letter-spacing: 0.26em !important; text-transform: uppercase !important; color: rgba(245, 239, 224, 0.55) !important; margin-bottom: 0.6rem !important; }\n .pilar-panel-items { display: grid !important; grid-template-columns: repeat(2, 1fr) !important; gap: 0.32rem 1rem !important; }\n .pilar-panel-items div { font-family: 'Jost', sans-serif !important; font-weight: 300 !important; font-size: 0.66rem !important; color: rgba(245, 239, 224, 0.85) !important; padding-left: 0.75rem !important; position: relative; line-height: 1.35 !important; }\n .pilar-panel-items div::before { content: ''; position: absolute; left: 0; top: 0.5em; width: 5px; height: 1px; background: var(--cream-soft); opacity: 0.6; }\n\n .jornada { padding: 7rem 0; background: linear-gradient(180deg, transparent, rgba(6, 19, 40, 0.5), transparent); position: relative; }\n .jornada-track { position: relative; margin-top: 4rem; padding: 2rem 0; }\n .jornada-line { position: absolute; top: 50%; left: 5%; right: 5%; height: 1px; background: linear-gradient(90deg, transparent, var(--line) 5%, var(--line) 95%, transparent); transform: translateY(-0.5px); }\n .jornada-steps { position: relative; display: grid; grid-template-columns: repeat(5, 1fr); gap: 0; }\n .jornada-step { position: relative; text-align: center; padding: 0 0.5rem; }\n .jornada-dot-wrap { position: relative; width: 56px; height: 56px; margin: 0 auto 1.5rem; }\n\n .jornada-dot {\n position: absolute; inset: 0;\n background: var(--navy); border: 1.5px solid rgba(245, 239, 224, 0.4); border-radius: 50%;\n display: flex; align-items: center; justify-content: center;\n font-family: 'Cormorant Garamond', serif; font-style: italic; font-weight: 400; font-size: 1.15rem; color: var(--cream);\n cursor: pointer; transition: all 0.5s cubic-bezier(0.16, 1, 0.3, 1); z-index: 2;\n }\n\n .jornada-dot::after { content: ''; position: absolute; inset: -8px; border-radius: 50%; border: 1px solid rgba(245, 239, 224, 0.2); opacity: 0; transform: scale(0.8); transition: all 0.5s ease; }\n .jornada-step:hover .jornada-dot, .jornada-step.active .jornada-dot { background: var(--wine); border-color: var(--cream); color: var(--cream); transform: scale(1.1); box-shadow: 0 0 30px rgba(107, 40, 56, 0.6); }\n .jornada-step:hover .jornada-dot::after, .jornada-step.active .jornada-dot::after { opacity: 1; transform: scale(1); }\n\n .jornada-step-name { font-family: 'Cormorant Garamond', serif; font-weight: 400; font-size: clamp(0.95rem, 1.2vw, 1.15rem); color: var(--cream); margin-bottom: 0.5rem; }\n .jornada-step-desc { font-family: 'Jost', sans-serif; font-weight: 300; font-size: 0.75rem; line-height: 1.5; color: rgba(245, 239, 224, 0.65); max-width: 180px; margin: 0 auto; }\n\n .final-cta { padding: 6rem 0 7rem; position: relative; text-align: center; }\n .final-cta-inner { max-width: 760px; margin: 0 auto; padding: 3.5rem 2.5rem; background: linear-gradient(135deg, rgba(107, 40, 56, 0.25), rgba(20, 40, 72, 0.4)); border: 1px solid var(--line); border-radius: 24px; position: relative; overflow: hidden; backdrop-filter: blur(12px); -webkit-backdrop-filter: blur(12px); }\n .final-cta-inner::before { content: ''; position: absolute; top: 0; left: 30%; right: 30%; height: 1px; background: linear-gradient(90deg, transparent, rgba(245, 239, 224, 0.5), transparent); }\n\n .final-cta h2 { font-family: 'Cormorant Garamond', serif; font-weight: 300; font-size: clamp(1.6rem, 2.6vw, 2.4rem); line-height: 1.2; color: var(--cream); margin-bottom: 1.5rem; }\n .final-cta h2 em { font-style: italic; font-weight: 400; }\n .final-cta p { font-family: 'Cormorant Garamond', serif; font-style: italic; font-weight: 300; font-size: clamp(0.95rem, 1.15vw, 1.1rem); line-height: 1.6; color: rgba(245, 239, 224, 0.8); max-width: 580px; margin: 0 auto 2.5rem; }\n\n .btn-primary {\n position: relative; display: inline-flex; align-items: center; gap: 0.65rem;\n padding: 0.85rem 1.7rem; background: var(--cream); color: var(--navy);\n font-family: 'Jost', sans-serif; font-weight: 500; font-size: 0.65rem; letter-spacing: 0.22em; text-transform: uppercase;\n border: none; border-radius: 999px; cursor: pointer; overflow: hidden; text-decoration: none; white-space: nowrap;\n box-shadow: 0 4px 20px rgba(0, 0, 0, 0.15);\n transition: transform 0.5s cubic-bezier(0.16, 1, 0.3, 1), color 0.4s ease, box-shadow 0.5s ease;\n }\n\n .btn-primary::before { content: ''; position: absolute; inset: 0; background: var(--wine); transform: translateY(101%); transition: transform 0.55s cubic-bezier(0.16, 1, 0.3, 1); z-index: 0; }\n .btn-primary span, .btn-primary svg { position: relative; z-index: 1; color: inherit; }\n .btn-primary svg { width: 13px; height: 13px; transition: transform 0.4s cubic-bezier(0.16, 1, 0.3, 1); stroke: currentColor; }\n .btn-primary:hover { transform: translateY(-3px); color: var(--cream); box-shadow: 0 12px 30px rgba(107, 40, 56, 0.4); }\n .btn-primary:hover::before { transform: translateY(0); }\n .btn-primary:hover svg { transform: translateX(5px); }\n\n .reveal { opacity: 0; transform: translateY(30px); transition: opacity 1s cubic-bezier(0.16, 1, 0.3, 1), transform 1s cubic-bezier(0.16, 1, 0.3, 1); }\n .reveal.visible { opacity: 1; transform: translateY(0); }\n .reveal-d1 { transition-delay: 0.1s; }\n .reveal-d2 { transition-delay: 0.2s; }\n .reveal-d3 { transition-delay: 0.3s; }\n .reveal-d4 { transition-delay: 0.4s; }\n .reveal-d5 { transition-delay: 0.5s; }\n\n @keyframes fadeUp { from { opacity: 0; transform: translateY(20px); } to { opacity: 1; transform: translateY(0); } }\n @keyframes fadeIn { from { opacity: 0; } to { opacity: 1; } }\n @keyframes revealUp { to { transform: translateY(0); } }\n @keyframes drawLine { to { transform: scaleX(1); } }\n @keyframes spin { from { transform: rotate(0deg); } to { transform: rotate(360deg); } }\n\n @media (max-width: 1024px) {\n .hero-grid { grid-template-columns: 1fr; gap: 3rem; }\n .hero-visual { height: 380px; }\n .orbit-system { width: 340px; height: 340px; }\n .orbit-center { width: 150px; height: 150px; }\n .orbit-center-num { font-size: 2.8rem; }\n .pilares-grid { grid-template-columns: 1fr; gap: 2.5rem; }\n .pilar-panel-wrap { min-height: 520px; }\n .audience-grid { grid-template-columns: repeat(2, 1fr); }\n .jornada-steps { grid-template-columns: 1fr; gap: 2rem; }\n .jornada-line { display: none; }\n .jornada-step-desc { max-width: none; }\n }\n\n @media (max-width: 640px) {\n .container { padding: 0 1.25rem; }\n .hero { padding: 4rem 0 3rem; }\n .hero-meta { gap: 1.5rem; }\n .hero-meta-item strong { font-size: 1.8rem; }\n .section { padding: 4.5rem 0; }\n .pilares-section { padding: 4.5rem 0; }\n .jornada { padding: 4.5rem 0; }\n .audience-grid { grid-template-columns: 1fr; }\n .pilar-panel { padding: 1.75rem; }\n .pilar-panel-items { grid-template-columns: 1fr; }\n .pilar-panel-num { font-size: 2.4rem; }\n .pilar-tab { gap: 1rem; padding: 1.2rem 0; }\n .pilar-tab.active { padding-left: 1.25rem; }\n .final-cta-inner { padding: 2.5rem 1.5rem; }\n .orbit-system { width: 280px; height: 280px; }\n .orbit-center { width: 130px; height: 130px; }\n .orbit-center-num { font-size: 2.4rem; }\n }\n<\/style>\n<\/head>\n<body>\n\n\n<section class=\"hero\">\n <div class=\"container\">\n <div class=\"hero-grid\">\n <div class=\"hero-content\">\n <div class=\"eyebrow\" id=\"txt-eyebrow-hero\">M\u00e9todo Marca em Movimento <span class=\"em-breve-badge\" id=\"txt-badge\">Em breve<\/span><\/div>\n <h1 class=\"hero-title\">\n <span class=\"line\"><span id=\"txt-h1-1\">Estrat\u00e9gia, varejo<\/span><\/span>\n <span class=\"line\"><span>e <em id=\"txt-h1-em\">crescimento<\/em> <span id=\"txt-h1-2\">digital.<\/span><\/span><\/span>\n <\/h1>\n <p class=\"hero-sub\" id=\"txt-hero-sub\">Para marcas que querem sair da estagna\u00e7\u00e3o e crescer com estrat\u00e9gia. Uma metodologia que une vis\u00e3o, dados, experi\u00eancia e execu\u00e7\u00e3o pr\u00e1tica.<\/p>\n <div class=\"hero-meta\">\n <div class=\"hero-meta-item\"><strong>+20<\/strong><span id=\"txt-meta-1\">Anos de varejo<\/span><\/div>\n <div class=\"hero-meta-item\"><strong>5<\/strong><span id=\"txt-meta-2\">Pilares estrat\u00e9gicos<\/span><\/div>\n <div class=\"hero-meta-item\"><strong>+50<\/strong><span id=\"txt-meta-3\">Marcas impactadas<\/span><\/div>\n <\/div>\n <\/div>\n <div class=\"hero-visual\">\n <div class=\"orbit-system\">\n <span class=\"orbit-dot\"><\/span><span class=\"orbit-dot\"><\/span>\n <span class=\"orbit-dot\"><\/span><span class=\"orbit-dot\"><\/span>\n <div class=\"orbit-center\">\n <span class=\"orbit-center-num\">5<\/span>\n <span class=\"orbit-center-label\" id=\"txt-orbit-label\">Pilares<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"section para-quem\">\n <div class=\"container\">\n <div class=\"section-header centered reveal\">\n <div class=\"eyebrow\" id=\"txt-eyebrow-pq\">Para quem \u00e9<\/div>\n <h2 class=\"section-title\" id=\"txt-pq-title\">Uma metodologia para quem est\u00e1 em <em>movimento<\/em>.<\/h2>\n <p class=\"section-lead\" id=\"txt-pq-lead\">Indicada para empreendedores, marcas, ind\u00fastrias e varejistas que querem estruturar, lan\u00e7ar ou escalar com clareza e consist\u00eancia.<\/p>\n <\/div>\n <div class=\"audience-grid\">\n <article class=\"audience-card reveal\"><span class=\"audience-num\">01<\/span><div class=\"audience-icon\"><svg viewBox=\"0 0 24 24\"><path d=\"M12 2L4 7v6c0 5 3.5 9 8 10 4.5-1 8-5 8-10V7l-8-5z\"\/><\/svg><\/div><p class=\"audience-text\" id=\"txt-aud-1\">Querem montar uma marca do <em>zero<\/em>, com base s\u00f3lida.<\/p><\/article>\n <article class=\"audience-card reveal reveal-d1\"><span class=\"audience-num\">02<\/span><div class=\"audience-icon\"><svg viewBox=\"0 0 24 24\"><path d=\"M3 17l4-4 3 3 5-6 6 6\"\/><path d=\"M14 7h7v7\"\/><\/svg><\/div><p class=\"audience-text\" id=\"txt-aud-2\">J\u00e1 possuem marca, mas ainda <em>n\u00e3o vendem bem<\/em> no digital.<\/p><\/article>\n <article class=\"audience-card reveal reveal-d2\"><span class=\"audience-num\">03<\/span><div class=\"audience-icon\"><svg viewBox=\"0 0 24 24\"><path d=\"M3 9l9-6 9 6v11a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2z\"\/><polyline points=\"9 22 9 12 15 12 15 22\"\/><\/svg><\/div><p class=\"audience-text\" id=\"txt-aud-3\">T\u00eam loja f\u00edsica e querem <em>estruturar o online<\/em> de forma integrada.<\/p><\/article>\n <article class=\"audience-card reveal\"><span class=\"audience-num\">04<\/span><div class=\"audience-icon\"><svg viewBox=\"0 0 24 24\"><circle cx=\"9\" cy=\"21\" r=\"1\"\/><circle cx=\"20\" cy=\"21\" r=\"1\"\/><path d=\"M1 1h4l2.7 13.4a2 2 0 0 0 2 1.6h9.7a2 2 0 0 0 2-1.6L23 6H6\"\/><\/svg><\/div><p class=\"audience-text\" id=\"txt-aud-4\">Possuem e-commerce, mas precisam <em>melhorar convers\u00e3o<\/em> e posicionamento.<\/p><\/article>\n <article class=\"audience-card reveal reveal-d1\"><span class=\"audience-num\">05<\/span><div class=\"audience-icon\"><svg viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"3\"\/><path d=\"M19.4 15a1.7 1.7 0 0 0 .3 1.8l.1.1a2 2 0 1 1-2.8 2.9l-.1-.1a1.7 1.7 0 0 0-1.8-.3 1.7 1.7 0 0 0-1 1.5V21a2 2 0 0 1-4 0v-.1A1.7 1.7 0 0 0 9 19.4a1.7 1.7 0 0 0-1.8.3l-.1.1a2 2 0 1 1-2.9-2.8l.1-.1a1.7 1.7 0 0 0 .3-1.8 1.7 1.7 0 0 0-1.5-1H3a2 2 0 0 1 0-4h.1A1.7 1.7 0 0 0 4.6 9a1.7 1.7 0 0 0-.3-1.8l-.1-.1a2 2 0 1 1 2.8-2.9l.1.1a1.7 1.7 0 0 0 1.8.3H9a1.7 1.7 0 0 0 1-1.5V3a2 2 0 0 1 4 0v.1a1.7 1.7 0 0 0 1 1.5 1.7 1.7 0 0 0 1.8-.3l.1-.1a2 2 0 1 1 2.9 2.8l-.1.1a1.7 1.7 0 0 0-.3 1.8V9a1.7 1.7 0 0 0 1.5 1H21a2 2 0 0 1 0 4h-.1a1.7 1.7 0 0 0-1.5 1z\"\/><\/svg><\/div><p class=\"audience-text\" id=\"txt-aud-5\">Querem <em>profissionalizar<\/em> processos, canais e comunica\u00e7\u00e3o.<\/p><\/article>\n <article class=\"audience-card reveal reveal-d2\"><span class=\"audience-num\">06<\/span><div class=\"audience-icon\"><svg viewBox=\"0 0 24 24\"><line x1=\"18\" y1=\"20\" x2=\"18\" y2=\"10\"\/><line x1=\"12\" y1=\"20\" x2=\"12\" y2=\"4\"\/><line x1=\"6\" y1=\"20\" x2=\"6\" y2=\"14\"\/><\/svg><\/div><p class=\"audience-text\" id=\"txt-aud-6\">Buscam crescer com mais <em>estrat\u00e9gia<\/em>, dados e planejamento.<\/p><\/article>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"pilares-section\">\n <div class=\"container\">\n <div class=\"section-header centered reveal\">\n <div class=\"eyebrow\" id=\"txt-eyebrow-pl\">Os 5 Pilares<\/div>\n <h2 class=\"section-title\" id=\"txt-pl-title\">A metodologia em <em>cinco dimens\u00f5es<\/em>.<\/h2>\n <p class=\"section-lead\" id=\"txt-pl-lead\">Cada pilar \u00e9 uma camada estrat\u00e9gica. Juntos, formam um caminho completo de transforma\u00e7\u00e3o digital.<\/p>\n <\/div>\n <div class=\"pilares-grid\">\n <div class=\"pilares-tabs reveal\">\n <button class=\"pilar-tab active\" data-pilar=\"1\"><span class=\"pilar-num\">01<\/span><span class=\"pilar-name\" id=\"txt-tab-1\">Diagn\u00f3stico estrat\u00e9gico<\/span><\/button>\n <button class=\"pilar-tab\" data-pilar=\"2\"><span class=\"pilar-num\">02<\/span><span class=\"pilar-name\" id=\"txt-tab-2\">Posicionamento e <em>marca<\/em><\/span><\/button>\n <button class=\"pilar-tab\" data-pilar=\"3\"><span class=\"pilar-num\">03<\/span><span class=\"pilar-name\" id=\"txt-tab-3\">Estrutura\u00e7\u00e3o comercial e digital<\/span><\/button>\n <button class=\"pilar-tab\" data-pilar=\"4\"><span class=\"pilar-num\">04<\/span><span class=\"pilar-name\" id=\"txt-tab-4\">Plano de a\u00e7\u00e3o <em>data-driven<\/em><\/span><\/button>\n <button class=\"pilar-tab\" data-pilar=\"5\"><span class=\"pilar-num\">05<\/span><span class=\"pilar-name\" id=\"txt-tab-5\">Crescimento, otimiza\u00e7\u00e3o e escala<\/span><\/button>\n <\/div>\n\n <div class=\"pilar-panel-wrap reveal reveal-d1\">\n <article class=\"pilar-panel active\" data-panel=\"1\">\n <div class=\"pilar-panel-header\"><span class=\"pilar-panel-num\">01<\/span><h3 class=\"pilar-panel-title\" id=\"txt-pt-1\">Diagn\u00f3stico <em>estrat\u00e9gico<\/em> do neg\u00f3cio<\/h3><\/div>\n <p class=\"pilar-panel-desc\" id=\"txt-pd-1\">Antes de qualquer plano de a\u00e7\u00e3o, \u00e9 preciso entender profundamente o momento atual da marca, o que funciona, o que trava o crescimento e onde est\u00e3o as oportunidades.<\/p>\n <div class=\"pilar-panel-items-label\" id=\"txt-pl-label-1\">O que \u00e9 analisado<\/div>\n <div class=\"pilar-panel-items\" id=\"txt-pi-1\">\n <div>Modelo de neg\u00f3cio<\/div><div>Produtos e categorias<\/div><div>Posicionamento<\/div><div>P\u00fablico-alvo<\/div>\n <div>Canais de venda<\/div><div>Presen\u00e7a digital<\/div><div>Comunica\u00e7\u00e3o<\/div><div>Opera\u00e7\u00e3o<\/div>\n <div>Concorr\u00eancia<\/div><div>Precifica\u00e7\u00e3o<\/div><div>Experi\u00eancia de compra<\/div><div>Indicadores comerciais<\/div>\n <\/div>\n <\/article>\n\n <article class=\"pilar-panel\" data-panel=\"2\">\n <div class=\"pilar-panel-header\"><span class=\"pilar-panel-num\">02<\/span><h3 class=\"pilar-panel-title\" id=\"txt-pt-2\">Posicionamento e constru\u00e7\u00e3o de <em>marca<\/em><\/h3><\/div>\n <p class=\"pilar-panel-desc\" id=\"txt-pd-2\">Uma marca forte n\u00e3o vende apenas produtos. Ela comunica valor, cria percep\u00e7\u00e3o e constr\u00f3i confian\u00e7a. Aqui se trabalha a base estrat\u00e9gica da identidade.<\/p>\n <div class=\"pilar-panel-items-label\" id=\"txt-pl-label-2\">O que \u00e9 estruturado<\/div>\n <div class=\"pilar-panel-items\" id=\"txt-pi-2\">\n <div>Proposta de valor<\/div><div>Diferenciais competitivos<\/div><div>Linguagem da marca<\/div><div>P\u00fablico ideal<\/div>\n <div>Territ\u00f3rio de comunica\u00e7\u00e3o<\/div><div>Experi\u00eancia desejada<\/div><div>Percep\u00e7\u00e3o de valor<\/div>\n <div>Organiza\u00e7\u00e3o da oferta<\/div><div>Clareza comercial<\/div>\n <\/div>\n <\/article>\n\n <article class=\"pilar-panel\" data-panel=\"3\">\n <div class=\"pilar-panel-header\"><span class=\"pilar-panel-num\">03<\/span><h3 class=\"pilar-panel-title\" id=\"txt-pt-3\">Estrutura\u00e7\u00e3o <em>comercial<\/em> e digital<\/h3><\/div>\n <p class=\"pilar-panel-desc\" id=\"txt-pd-3\">Com o diagn\u00f3stico e o posicionamento em m\u00e3os, \u00e9 hora de organizar os canais e processos que sustentam o crescimento de forma conectada.<\/p>\n <div class=\"pilar-panel-items-label\" id=\"txt-pl-label-3\">O que \u00e9 desenvolvido<\/div>\n <div class=\"pilar-panel-items\" id=\"txt-pi-3\">\n <div>E-commerce<\/div><div>Marketplaces<\/div><div>Redes sociais<\/div><div>WhatsApp comercial<\/div>\n <div>Loja f\u00edsica integrada<\/div><div>CRM<\/div><div>Jornada do cliente<\/div><div>Atendimento<\/div>\n <div>Conte\u00fado<\/div><div>Campanhas<\/div><div>Convers\u00e3o<\/div><div>Reten\u00e7\u00e3o de clientes<\/div>\n <\/div>\n <\/article>\n\n <article class=\"pilar-panel\" data-panel=\"4\">\n <div class=\"pilar-panel-header\"><span class=\"pilar-panel-num\">04<\/span><h3 class=\"pilar-panel-title\" id=\"txt-pt-4\">Plano de a\u00e7\u00e3o <em>data-driven<\/em><\/h3><\/div>\n <p class=\"pilar-panel-desc\" id=\"txt-pd-4\">Abordagem orientada por dados que transforma an\u00e1lise em decis\u00e3o. Um plano constru\u00eddo sobre os n\u00fameros reais do neg\u00f3cio e o comportamento do cliente.<\/p>\n <div class=\"pilar-panel-items-label\" id=\"txt-pl-label-4\">O que \u00e9 definido<\/div>\n <div class=\"pilar-panel-items\" id=\"txt-pi-4\">\n <div>Prioridades estrat\u00e9gicas<\/div><div>Metas comerciais<\/div><div>Indicadores de desempenho<\/div>\n <div>A\u00e7\u00f5es de curto e longo prazo<\/div><div>Melhorias operacionais<\/div><div>Estrat\u00e9gias de venda<\/div>\n <div>Estrat\u00e9gias de conte\u00fado<\/div><div>Aumento de convers\u00e3o<\/div>\n <div>Otimiza\u00e7\u00e3o de processos<\/div><div>Oportunidades de crescimento<\/div>\n <\/div>\n <\/article>\n\n <article class=\"pilar-panel\" data-panel=\"5\">\n <div class=\"pilar-panel-header\"><span class=\"pilar-panel-num\">05<\/span><h3 class=\"pilar-panel-title\" id=\"txt-pt-5\">Crescimento, otimiza\u00e7\u00e3o e <em>escala<\/em><\/h3><\/div>\n <p class=\"pilar-panel-desc\" id=\"txt-pd-5\">Com a estrutura criada, a etapa final \u00e9 acompanhar, ajustar e evoluir. Crescimento digital depende de estrat\u00e9gia, opera\u00e7\u00e3o, dados e execu\u00e7\u00e3o cont\u00ednua.<\/p>\n <div class=\"pilar-panel-items-label\" id=\"txt-pl-label-5\">Foco da etapa<\/div>\n <div class=\"pilar-panel-items\" id=\"txt-pi-5\">\n <div>Maximizar vendas<\/div><div>Reduzir gargalos<\/div><div>Melhorar experi\u00eancia do cliente<\/div>\n <div>Efici\u00eancia operacional<\/div><div>Posicionamento competitivo<\/div><div>Integra\u00e7\u00e3o de canais<\/div>\n <div>Acompanhamento de indicadores<\/div><div>Ajustes estrat\u00e9gicos<\/div><div>Prepara\u00e7\u00e3o para escalar<\/div>\n <\/div>\n <\/article>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"jornada\">\n <div class=\"container\">\n <div class=\"section-header centered reveal\">\n <div class=\"eyebrow\" id=\"txt-eyebrow-jn\">A jornada<\/div>\n <h2 class=\"section-title\" id=\"txt-jn-title\">Do diagn\u00f3stico \u00e0 <em>escala<\/em>.<\/h2>\n <p class=\"section-lead\" id=\"txt-jn-lead\">Cinco movimentos que conduzem a marca da an\u00e1lise inicial at\u00e9 o crescimento sustent\u00e1vel.<\/p>\n <\/div>\n <div class=\"jornada-track reveal reveal-d1\">\n <div class=\"jornada-line\"><\/div>\n <div class=\"jornada-steps\">\n <div class=\"jornada-step\"><div class=\"jornada-dot-wrap\"><div class=\"jornada-dot\">01<\/div><\/div><div class=\"jornada-step-name\" id=\"txt-jn-name-1\">Diagnosticar<\/div><p class=\"jornada-step-desc\" id=\"txt-jn-desc-1\">Entender neg\u00f3cio, mercado, n\u00fameros, canais e desafios reais.<\/p><\/div>\n <div class=\"jornada-step\"><div class=\"jornada-dot-wrap\"><div class=\"jornada-dot\">02<\/div><\/div><div class=\"jornada-step-name\" id=\"txt-jn-name-2\">Estruturar<\/div><p class=\"jornada-step-desc\" id=\"txt-jn-desc-2\">Organizar marca, opera\u00e7\u00e3o, posicionamento e canais.<\/p><\/div>\n <div class=\"jornada-step\"><div class=\"jornada-dot-wrap\"><div class=\"jornada-dot\">03<\/div><\/div><div class=\"jornada-step-name\" id=\"txt-jn-name-3\">Planejar<\/div><p class=\"jornada-step-desc\" id=\"txt-jn-desc-3\">Criar plano estrat\u00e9gico com metas, prioridades e a\u00e7\u00f5es.<\/p><\/div>\n <div class=\"jornada-step\"><div class=\"jornada-dot-wrap\"><div class=\"jornada-dot\">04<\/div><\/div><div class=\"jornada-step-name\" id=\"txt-jn-name-4\">Implementar<\/div><p class=\"jornada-step-desc\" id=\"txt-jn-desc-4\">Colocar a\u00e7\u00f5es em movimento com foco em vendas e experi\u00eancia.<\/p><\/div>\n <div class=\"jornada-step\"><div class=\"jornada-dot-wrap\"><div class=\"jornada-dot\">05<\/div><\/div><div class=\"jornada-step-name\" id=\"txt-jn-name-5\">Otimizar<\/div><p class=\"jornada-step-desc\" id=\"txt-jn-desc-5\">Acompanhar resultados, ajustar rotas e preparar para crescer.<\/p><\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"final-cta\">\n <div class=\"container\">\n <div class=\"final-cta-inner reveal\">\n <h2 id=\"txt-cta-h\">Sua marca est\u00e1 pronta para <em>se mover<\/em>?<\/h2>\n <p id=\"txt-cta-p\">O M\u00e9todo Marca em Movimento foi criado para empresas que n\u00e3o querem apenas estar online, mas crescer com estrat\u00e9gia, dados e dire\u00e7\u00e3o. Vamos conversar.<\/p>\n <a href=\"https:\/\/wa.me\/5511994751640?text=Ol%C3%A1%20Paula%2C%20quero%20conhecer%20o%20M%C3%A9todo%20Marca%20em%20Movimento.\" target=\"_blank\" rel=\"noopener\" class=\"btn-primary\" id=\"btn-cta\">\n <span id=\"txt-cta-btn\">Quero aplicar o m\u00e9todo<\/span>\n <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg>\n <\/a>\n <\/div>\n <\/div>\n<\/section>\n\n<script>\n(function() {\n\n \/\/ ===== TRADU\u00c7\u00c3O =====\n var en = {\n lang: 'en',\n eyebrowHero: 'Brand in Motion Method',\n badge: 'Coming soon',\n h1_1: 'Strategy, retail',\n h1Em: 'growth',\n h1_2: 'digital.',\n heroSub: 'For brands that want to break out of stagnation and grow with strategy. A methodology combining vision, data, experience and practical execution.',\n meta1: 'Years in retail',\n meta2: 'Strategic pillars',\n meta3: 'Brands impacted',\n orbitLabel: 'Pillars',\n eyebrowPq: 'Who it\\'s for',\n pqTitle: 'A methodology for those in <em>motion<\/em>.',\n pqLead: 'Designed for entrepreneurs, brands, industries and retailers who want to structure, launch or scale with clarity and consistency.',\n aud1: 'Want to build a brand from <em>scratch<\/em>, with a solid foundation.',\n aud2: 'Already have a brand, but <em>don\\'t sell well<\/em> in the digital space.',\n aud3: 'Have a physical store and want to <em>structure online<\/em> in an integrated way.',\n aud4: 'Have an e-commerce, but need to <em>improve conversion<\/em> and positioning.',\n aud5: 'Want to <em>professionalize<\/em> processes, channels and communication.',\n aud6: 'Seek to grow with more <em>strategy<\/em>, data and planning.',\n eyebrowPl: 'The 5 Pillars',\n plTitle: 'The methodology in <em>five dimensions<\/em>.',\n plLead: 'Each pillar is a strategic layer. Together, they form a complete path of digital transformation.',\n tab1: 'Strategic diagnosis',\n tab2: 'Positioning and <em>brand<\/em>',\n tab3: 'Commercial and digital structuring',\n tab4: 'Data-driven action plan',\n tab5: 'Growth, optimization and scale',\n pt1: 'Strategic <em>diagnosis<\/em> of the business',\n pd1: 'Before any action plan, it is essential to deeply understand the brand\\'s current moment \u2014 what works, what blocks growth, and where the opportunities lie.',\n plLabel1: 'What is analyzed',\n pi1: ['Business model','Products and categories','Positioning','Target audience','Sales channels','Digital presence','Communication','Operations','Competition','Pricing','Shopping experience','Commercial indicators'],\n pt2: 'Positioning and <em>brand<\/em> building',\n pd2: 'A strong brand doesn\\'t just sell products. It communicates value, creates perception and builds trust. 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A Paula Fran\u00e7a Consultoria une experi\u00eancia real, vis\u00e3o estrat\u00e9gica e an\u00e1lise profunda para ajudar empres\u00e1rios a identificarem onde suas marcas est\u00e3o desalinhadas, e como transformar esses pontos em crescimento, estrutura e valor percebido. Quero entender minha marca De […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-468","page","type-page","status-publish","hentry"],"yoast_head":"\n<title>Metodologia - Consultoria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paulafranca.com.br\/en\/projeto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metodologia - Consultoria\" \/>\n<meta property=\"og:description\" content=\"Metodologia \u2014 Paula Fran\u00e7a Consultoria Metodologia Paula Fran\u00e7a Uma metodologia para enxergar sua empresa com mais clareza. 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A Paula Fran\u00e7a Consultoria une experi\u00eancia real, vis\u00e3o estrat\u00e9gica e an\u00e1lise profunda para ajudar empres\u00e1rios a identificarem onde suas marcas est\u00e3o desalinhadas, e como transformar esses pontos em crescimento, estrutura e valor percebido. 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