Cases de Sucesso | Paula Fran\u00e7a<\/title>\n <link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n <link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n <link href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:wght@300;400;500;600;700;800&display=swap\" rel=\"stylesheet\">\n <style>\n :root {\n --azul: #0a1b36;\n --off: #dcd3cf;\n --branco: #ffffff;\n --texto: #243044;\n --muted: #6f7480;\n --borda: rgba(10, 27, 54, 0.14);\n --shadow: 0 18px 50px rgba(10, 27, 54, 0.14);\n --radius: 22px;\n }\n\n * {\n margin: 0;\n padding: 0;\n box-sizing: border-box;\n font-family: 'Poppins', Arial, sans-serif;\n font-size: 12px;\n }\n\n body {\n background: #0a1b36;\n color: var(--texto);\n line-height: 1.6;\n }\n\n .cases-section {\n width: 100%;\n max-width: 1400px;\n margin: 0 auto;\n padding: 70px 5vw;\n position: relative;\n }\n\n .cases-header {\n max-width: 800px;\n margin-bottom: 45px;\n position: relative;\n z-index: 2;\n }\n\n .eyebrow {\n 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translateY(-2px);\n background: var(--off);\n }\n\n @media (max-width: 1024px) {\n .cases-grid {\n grid-template-columns: repeat(2, 1fr);\n }\n }\n\n @media (max-width: 640px) {\n .cases-section {\n padding: 50px 20px;\n }\n .cases-grid {\n grid-template-columns: 1fr;\n }\n .cases-header h2 {\n font-size: 30px;\n }\n .cases-note {\n flex-direction: column;\n align-items: flex-start;\n }\n }\n <\/style>\n<\/head>\n<body>\n <section class=\"cases-section\">\n <div class=\"cases-header\">\n <span class=\"eyebrow\">Cases de sucesso<\/span>\n <h2>Estrat\u00e9gia digital que transforma canais em crescimento.<\/h2>\n <p>Uma curadoria de projetos com foco em governan\u00e7a, posicionamento, expans\u00e3o de canais, branding e acelera\u00e7\u00e3o de vendas.<\/p>\n <\/div>\n\n <div class=\"cases-grid\">\n \n <article class=\"case-card\">\n <div class=\"case-top\">\n <span class=\"case-number\">Case 01<\/span>\n <h3>Governan\u00e7a digital e acelera\u00e7\u00e3o de vendas<\/h3>\n <\/div>\n <div class=\"case-content\">\n <span class=\"tag\">Outdoor sports<\/span>\n <h4>O desafio<\/h4>\n <p>Marca fragmentada entre canais diretos, distribuidores e marketplaces, com conflitos de pre\u00e7o, estoque e comunica\u00e7\u00e3o.<\/p>\n <h4>A estrat\u00e9gia<\/h4>\n <p>Reestrutura\u00e7\u00e3o da gest\u00e3o de terceiros, com pricing alinhado, comunica\u00e7\u00e3o unificada e sincroniza\u00e7\u00e3o de estoque.<\/p>\n <div class=\"metrics\">\n <div class=\"metric-box\"><strong>+40%<\/strong><span>Vendas<\/span><\/div>\n <div class=\"metric-box\"><strong>90<\/strong><span>Dias<\/span><\/div>\n <\/div>\n <\/div>\n <\/article>\n\n \n <article class=\"case-card\">\n <div class=\"case-top\">\n <span class=\"case-number\">Case 02<\/span>\n <h3>Planejamento estrat\u00e9gico e transforma\u00e7\u00e3o digital<\/h3>\n <\/div>\n <div class=\"case-content\">\n <span class=\"tag\">Ind\u00fastria cosm\u00e9tica<\/span>\n <h4>O desafio<\/h4>\n <p>Estruturar expans\u00e3o sustent\u00e1vel para novos canais digitais sem comprometer o DNA B2B da companhia.<\/p>\n <h4>A estrat\u00e9gia<\/h4>\n <p>Plano de neg\u00f3cios de 5 anos, moderniza\u00e7\u00e3o da tech stack, governan\u00e7a multi-canal e efici\u00eancia log\u00edstica.<\/p>\n <div class=\"metrics\">\n <div class=\"metric-box\"><strong>5<\/strong><span>Anos<\/span><\/div>\n <div class=\"metric-box\"><strong>DTC<\/strong><span>Vis\u00e3o<\/span><\/div>\n <\/div>\n <\/div>\n <\/article>\n\n \n <article class=\"case-card\">\n <div class=\"case-top\">\n <span class=\"case-number\">Case 03<\/span>\n <h3>Capilaridade e alian\u00e7as digitais<\/h3>\n <\/div>\n <div class=\"case-content\">\n <span class=\"tag\">Bebidas regional<\/span>\n <h4>O desafio<\/h4>\n <p>Expandir presen\u00e7a digital e capilaridade sem diluir a identidade regional da marca.<\/p>\n <h4>A estrat\u00e9gia<\/h4>\n <p>Business case de capilaridade, modelo de gest\u00e3o indireta e fortalecimento de branding regional.<\/p>\n <div class=\"metrics\">\n <div class=\"metric-box\"><strong>+PDVs<\/strong><span>Expans\u00e3o<\/span><\/div>\n <div class=\"metric-box\"><strong>Local<\/strong><span>For\u00e7a<\/span><\/div>\n <\/div>\n <\/div>\n <\/article>\n\n \n <article class=\"case-card\">\n <div class=\"case-top\">\n <span class=\"case-number\">Case 04<\/span>\n <h3>Branding e reposicionamento digital<\/h3>\n <\/div>\n <div class=\"case-content\">\n <span class=\"tag\">Joalheria de luxo<\/span>\n <h4>O desafio<\/h4>\n <p>Romper a percep\u00e7\u00e3o de commodity e consolidar uma marca de desejo no ecossistema de luxo.<\/p>\n <h4>A estrat\u00e9gia<\/h4>\n <p>Redefini\u00e7\u00e3o de brand equity, arquitetura de portf\u00f3lio digital, narrativa de luxo e parcerias estrat\u00e9gicas.<\/p>\n <div class=\"metrics\">\n <div class=\"metric-box\"><strong>AAA<\/strong><span>P\u00fablico<\/span><\/div>\n <div class=\"metric-box\"><strong>Luxo<\/strong><span>Marca<\/span><\/div>\n <\/div>\n <\/div>\n <\/article>\n\n \n <article class=\"case-card\">\n <div class=\"case-top\">\n <span class=\"case-number\">Case 05<\/span>\n <h3>Digital-first branding e escalabilidade<\/h3>\n <\/div>\n <div class=\"case-content\">\n <span class=\"tag\">Acess\u00f3rios fashion regional<\/span>\n <h4>O desafio<\/h4>\n <p>Expandir capilaridade digital sem diluir a identidade regional nem canibalizar a rede f\u00edsica tradicional.<\/p>\n <h4>A estrat\u00e9gia<\/h4>\n <p>Quadrante de transforma\u00e7\u00e3o digital: marketplaces, brand equity premium, customer centricity e capacita\u00e7\u00e3o de equipe.<\/p>\n <div class=\"metrics\">\n <div class=\"metric-box\"><strong>4<\/strong><span>Pilares<\/span><\/div>\n <div class=\"metric-box\"><strong>LTV+<\/strong><span>Foco<\/span><\/div>\n <\/div>\n <\/div>\n <\/article>\n\n \n <article class=\"case-card\">\n <div class=\"case-top\">\n <span class=\"case-number\">Case 06<\/span>\n <h3>Expans\u00e3o de canal sem conflito com parceiros comerciais<\/h3>\n <\/div>\n <div class=\"case-content\">\n <span class=\"tag\">Turismo<\/span>\n <h4>O desafio<\/h4>\n <p>Desenvolver venda direta ao consumidor final sem comprometer o relacionamento com as ag\u00eancias parceiras, respons\u00e1veis pela maior parte do faturamento.<\/p>\n <h4>A estrat\u00e9gia<\/h4>\n <p>Segmenta\u00e7\u00e3o de mercado e atua\u00e7\u00e3o complementar: mapeamento de portf\u00f3lio, identifica\u00e7\u00e3o de oportunidades n\u00e3o exploradas pelas ag\u00eancias e comunica\u00e7\u00e3o direta via CRM para um p\u00fablico com perfil distinto do canal indireto.<\/p>\n <div class=\"metrics\">\n <div class=\"metric-box\"><strong>90%<\/strong><span>Venda direta<\/span><\/div>\n <div class=\"metric-box\"><strong>CRM<\/strong><span>Canal direto<\/span><\/div>\n <\/div>\n <\/div>\n <\/article>\n <\/div>\n\n <div class=\"cases-note\" id=\"contato\">\n <div>\n <h3>Quer transformar sua opera\u00e7\u00e3o digital?<\/h3>\n <p>Estrat\u00e9gia, posicionamento e execu\u00e7\u00e3o para marcas que precisam organizar canais, crescer com consist\u00eancia e vender melhor.<\/p>\n <\/div>\n <a href=\"https:\/\/wa.me\/5511994751640\" target=\"_blank\" rel=\"noopener\" class=\"btn-whatsapp\" aria-label=\"Falar agora pelo WhatsApp\">Falar agora<\/a>\n <\/div>\n <\/section>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Cases de Sucesso | Paula Fran\u00e7a Cases de sucesso Estrat\u00e9gia digital que transforma canais em crescimento. Uma curadoria de projetos com foco em governan\u00e7a, posicionamento, expans\u00e3o de canais, branding e acelera\u00e7\u00e3o de vendas. Case 01 Governan\u00e7a digital e acelera\u00e7\u00e3o de vendas Outdoor sports O desafio Marca fragmentada entre canais diretos, distribuidores e marketplaces, com conflitos […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-640","page","type-page","status-publish","hentry"],"yoast_head":"\n<title>Cases - Consultoria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paulafranca.com.br\/en\/cases\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cases - Consultoria\" \/>\n<meta property=\"og:description\" content=\"Cases de Sucesso | Paula Fran\u00e7a Cases de sucesso Estrat\u00e9gia digital que transforma canais em crescimento. 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Case 01 Governan\u00e7a digital e acelera\u00e7\u00e3o de vendas Outdoor sports O desafio Marca fragmentada entre canais diretos, distribuidores e marketplaces, com conflitos […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/paulafranca.com.br\/en\/cases\/\" \/>\n<meta property=\"og:site_name\" content=\"Consultoria\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-17T17:47:34+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/paulafranca.com.br\\\/cases\\\/\",\"url\":\"https:\\\/\\\/paulafranca.com.br\\\/cases\\\/\",\"name\":\"Cases - Consultoria\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/paulafranca.com.br\\\/#website\"},\"datePublished\":\"2026-05-07T21:03:47+00:00\",\"dateModified\":\"2026-06-17T17:47:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/paulafranca.com.br\\\/cases\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/paulafranca.com.br\\\/cases\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/paulafranca.com.br\\\/cases\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/paulafranca.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cases\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/paulafranca.com.br\\\/#website\",\"url\":\"https:\\\/\\\/paulafranca.com.br\\\/\",\"name\":\"Consultoria\",\"description\":\"Transforme o seu neg\u00f3cio com estrat\u00e9gia, inova\u00e7\u00e3o e impacto real.\",\"publisher\":{\"@id\":\"https:\\\/\\\/paulafranca.com.br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/paulafranca.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/paulafranca.com.br\\\/#organization\",\"name\":\"Consultoria\",\"url\":\"https:\\\/\\\/paulafranca.com.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/paulafranca.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/paulafranca.com.br\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/512-1.png\",\"contentUrl\":\"https:\\\/\\\/paulafranca.com.br\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Consultoria\"},\"image\":{\"@id\":\"https:\\\/\\\/paulafranca.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n","yoast_head_json":{"title":"Cases - Consultoria","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/paulafranca.com.br\/en\/cases\/","og_locale":"en_US","og_type":"article","og_title":"Cases - Consultoria","og_description":"Cases de Sucesso | Paula Fran\u00e7a Cases de sucesso Estrat\u00e9gia digital que transforma canais em crescimento. Uma curadoria de projetos com foco em governan\u00e7a, posicionamento, expans\u00e3o de canais, branding e acelera\u00e7\u00e3o de vendas. Case 01 Governan\u00e7a digital e acelera\u00e7\u00e3o de vendas Outdoor sports O desafio Marca fragmentada entre canais diretos, distribuidores e marketplaces, com conflitos […]","og_url":"https:\/\/paulafranca.com.br\/en\/cases\/","og_site_name":"Consultoria","article_modified_time":"2026-06-17T17:47:34+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/paulafranca.com.br\/cases\/","url":"https:\/\/paulafranca.com.br\/cases\/","name":"Cases - Consultoria","isPartOf":{"@id":"https:\/\/paulafranca.com.br\/#website"},"datePublished":"2026-05-07T21:03:47+00:00","dateModified":"2026-06-17T17:47:34+00:00","breadcrumb":{"@id":"https:\/\/paulafranca.com.br\/cases\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/paulafranca.com.br\/cases\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/paulafranca.com.br\/cases\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/paulafranca.com.br\/"},{"@type":"ListItem","position":2,"name":"Cases"}]},{"@type":"WebSite","@id":"https:\/\/paulafranca.com.br\/#website","url":"https:\/\/paulafranca.com.br\/","name":"Consultoria","description":"Transforme o seu neg\u00f3cio com estrat\u00e9gia, inova\u00e7\u00e3o e impacto real.","publisher":{"@id":"https:\/\/paulafranca.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/paulafranca.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/paulafranca.com.br\/#organization","name":"Consultoria","url":"https:\/\/paulafranca.com.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/paulafranca.com.br\/#\/schema\/logo\/image\/","url":"https:\/\/paulafranca.com.br\/wp-content\/uploads\/2026\/04\/512-1.png","contentUrl":"https:\/\/paulafranca.com.br\/wp-content\/uploads\/2026\/04\/512-1.png","width":512,"height":512,"caption":"Consultoria"},"image":{"@id":"https:\/\/paulafranca.com.br\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/paulafranca.com.br\/en\/wp-json\/wp\/v2\/pages\/640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paulafranca.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/paulafranca.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/paulafranca.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paulafranca.com.br\/en\/wp-json\/wp\/v2\/comments?post=640"}],"version-history":[{"count":19,"href":"https:\/\/paulafranca.com.br\/en\/wp-json\/wp\/v2\/pages\/640\/revisions"}],"predecessor-version":[{"id":1073,"href":"https:\/\/paulafranca.com.br\/en\/wp-json\/wp\/v2\/pages\/640\/revisions\/1073"}],"wp:attachment":[{"href":"https:\/\/paulafranca.com.br\/en\/wp-json\/wp\/v2\/media?parent=640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

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\n\t\t\t\t\t\n\n\n \n \n Cases de Sucesso | Paula Fran\u00e7a<\/title>\n <link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n <link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n <link href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:wght@300;400;500;600;700;800&display=swap\" rel=\"stylesheet\">\n <style>\n :root {\n --azul: #0a1b36;\n --off: #dcd3cf;\n --branco: #ffffff;\n --texto: #243044;\n --muted: #6f7480;\n --borda: rgba(10, 27, 54, 0.14);\n --shadow: 0 18px 50px rgba(10, 27, 54, 0.14);\n --radius: 22px;\n }\n\n * {\n margin: 0;\n padding: 0;\n box-sizing: border-box;\n font-family: 'Poppins', Arial, sans-serif;\n font-size: 12px;\n }\n\n body {\n background: #0a1b36;\n color: var(--texto);\n line-height: 1.6;\n }\n\n .cases-section {\n width: 100%;\n max-width: 1400px;\n margin: 0 auto;\n padding: 70px 5vw;\n position: relative;\n }\n\n .cases-header {\n max-width: 800px;\n margin-bottom: 45px;\n position: relative;\n z-index: 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column;\n flex: 1;\n }\n\n .tag {\n display: inline-block;\n padding: 6px 14px;\n border-radius: 999px;\n background: var(--off);\n color: var(--azul);\n font-size: 12px;\n font-weight: 600;\n letter-spacing: 0.03em;\n margin-bottom: 16px;\n align-self: flex-start;\n }\n\n .case-content h4 {\n color: var(--azul);\n font-size: 12px;\n letter-spacing: 0.04em;\n margin-bottom: 6px;\n font-weight: 700;\n text-transform: uppercase;\n }\n\n .case-content p {\n font-size: 12px;\n color: var(--muted);\n margin-bottom: 14px;\n line-height: 1.65;\n }\n\n .metrics {\n display: grid;\n grid-template-columns: 1fr 1fr;\n gap: 10px;\n margin: 16px 0 0;\n }\n\n .metric-box {\n background: rgba(220, 211, 207, 0.45);\n border: 1px solid rgba(10, 27, 54, 0.08);\n border-radius: 14px;\n padding: 14px 16px;\n text-align: center;\n }\n\n .metric-box strong {\n display: block;\n font-size: 22px;\n color: var(--azul);\n line-height: 1;\n margin-bottom: 4px;\n font-weight: 700;\n }\n\n .metric-box span {\n font-size: 12px;\n color: var(--muted);\n letter-spacing: 0.04em;\n font-weight: 600;\n }\n\n .cases-note {\n margin-top: 36px;\n display: flex;\n align-items: center;\n justify-content: space-between;\n gap: 20px;\n background: var(--azul);\n color: var(--branco);\n border-radius: var(--radius);\n padding: 28px 32px;\n position: relative;\n z-index: 2;\n flex-wrap: wrap;\n }\n\n .cases-note h3 {\n font-size: 20px;\n letter-spacing: -0.02em;\n margin-bottom: 6px;\n font-weight: 600;\n }\n\n .cases-note p {\n color: rgba(255, 255, 255, 0.78);\n max-width: 640px;\n font-size: 12px;\n line-height: 1.6;\n }\n\n .btn-whatsapp {\n display: inline-flex;\n align-items: center;\n justify-content: center;\n min-width: 150px;\n height: 44px;\n padding: 0 24px;\n border-radius: 999px;\n background: #ffffff;\n color: #0a1b36;\n font-size: 12px;\n font-weight: 700;\n text-decoration: none;\n white-space: nowrap;\n letter-spacing: 0.03em;\n transition: all 0.25s ease;\n }\n\n .btn-whatsapp:hover {\n transform: translateY(-2px);\n background: var(--off);\n }\n\n @media (max-width: 1024px) {\n .cases-grid {\n grid-template-columns: repeat(2, 1fr);\n }\n }\n\n @media (max-width: 640px) {\n .cases-section {\n padding: 50px 20px;\n }\n .cases-grid {\n grid-template-columns: 1fr;\n }\n .cases-header h2 {\n font-size: 30px;\n }\n .cases-note {\n flex-direction: column;\n align-items: flex-start;\n }\n }\n <\/style>\n<\/head>\n<body>\n <section class=\"cases-section\">\n <div class=\"cases-header\">\n <span class=\"eyebrow\">Cases de sucesso<\/span>\n <h2>Estrat\u00e9gia digital que transforma canais em crescimento.<\/h2>\n <p>Uma curadoria de projetos com foco em governan\u00e7a, posicionamento, expans\u00e3o de canais, branding e acelera\u00e7\u00e3o de vendas.<\/p>\n <\/div>\n\n <div class=\"cases-grid\">\n \n <article class=\"case-card\">\n <div class=\"case-top\">\n <span class=\"case-number\">Case 01<\/span>\n <h3>Governan\u00e7a digital e acelera\u00e7\u00e3o de vendas<\/h3>\n <\/div>\n <div class=\"case-content\">\n <span class=\"tag\">Outdoor sports<\/span>\n <h4>O desafio<\/h4>\n <p>Marca fragmentada entre canais diretos, distribuidores e marketplaces, com conflitos de pre\u00e7o, estoque e comunica\u00e7\u00e3o.<\/p>\n <h4>A estrat\u00e9gia<\/h4>\n <p>Reestrutura\u00e7\u00e3o da gest\u00e3o de terceiros, com pricing alinhado, comunica\u00e7\u00e3o unificada e sincroniza\u00e7\u00e3o de estoque.<\/p>\n <div class=\"metrics\">\n <div class=\"metric-box\"><strong>+40%<\/strong><span>Vendas<\/span><\/div>\n <div class=\"metric-box\"><strong>90<\/strong><span>Dias<\/span><\/div>\n <\/div>\n <\/div>\n <\/article>\n\n \n <article class=\"case-card\">\n <div class=\"case-top\">\n <span class=\"case-number\">Case 02<\/span>\n <h3>Planejamento estrat\u00e9gico e transforma\u00e7\u00e3o digital<\/h3>\n <\/div>\n <div class=\"case-content\">\n <span class=\"tag\">Ind\u00fastria cosm\u00e9tica<\/span>\n <h4>O desafio<\/h4>\n <p>Estruturar expans\u00e3o sustent\u00e1vel para novos canais digitais sem comprometer o DNA B2B da companhia.<\/p>\n <h4>A estrat\u00e9gia<\/h4>\n <p>Plano de neg\u00f3cios de 5 anos, moderniza\u00e7\u00e3o da tech stack, governan\u00e7a multi-canal e efici\u00eancia log\u00edstica.<\/p>\n <div class=\"metrics\">\n <div class=\"metric-box\"><strong>5<\/strong><span>Anos<\/span><\/div>\n <div class=\"metric-box\"><strong>DTC<\/strong><span>Vis\u00e3o<\/span><\/div>\n <\/div>\n <\/div>\n <\/article>\n\n \n <article class=\"case-card\">\n <div class=\"case-top\">\n <span class=\"case-number\">Case 03<\/span>\n <h3>Capilaridade e alian\u00e7as digitais<\/h3>\n <\/div>\n <div class=\"case-content\">\n <span class=\"tag\">Bebidas regional<\/span>\n <h4>O desafio<\/h4>\n <p>Expandir presen\u00e7a digital e capilaridade sem diluir a identidade regional da marca.<\/p>\n <h4>A estrat\u00e9gia<\/h4>\n <p>Business case de capilaridade, modelo de gest\u00e3o indireta e fortalecimento de branding regional.<\/p>\n <div class=\"metrics\">\n <div class=\"metric-box\"><strong>+PDVs<\/strong><span>Expans\u00e3o<\/span><\/div>\n <div class=\"metric-box\"><strong>Local<\/strong><span>For\u00e7a<\/span><\/div>\n <\/div>\n <\/div>\n <\/article>\n\n \n <article class=\"case-card\">\n <div class=\"case-top\">\n <span class=\"case-number\">Case 04<\/span>\n <h3>Branding e reposicionamento digital<\/h3>\n <\/div>\n <div class=\"case-content\">\n <span class=\"tag\">Joalheria de luxo<\/span>\n <h4>O desafio<\/h4>\n <p>Romper a percep\u00e7\u00e3o de commodity e consolidar uma marca de desejo no ecossistema de luxo.<\/p>\n <h4>A estrat\u00e9gia<\/h4>\n <p>Redefini\u00e7\u00e3o de brand equity, arquitetura de portf\u00f3lio digital, narrativa de luxo e parcerias estrat\u00e9gicas.<\/p>\n <div class=\"metrics\">\n <div class=\"metric-box\"><strong>AAA<\/strong><span>P\u00fablico<\/span><\/div>\n <div class=\"metric-box\"><strong>Luxo<\/strong><span>Marca<\/span><\/div>\n <\/div>\n <\/div>\n <\/article>\n\n \n <article class=\"case-card\">\n <div class=\"case-top\">\n <span class=\"case-number\">Case 05<\/span>\n <h3>Digital-first branding e escalabilidade<\/h3>\n <\/div>\n <div class=\"case-content\">\n <span class=\"tag\">Acess\u00f3rios fashion regional<\/span>\n <h4>O desafio<\/h4>\n <p>Expandir capilaridade digital sem diluir a identidade regional nem canibalizar a rede f\u00edsica tradicional.<\/p>\n <h4>A estrat\u00e9gia<\/h4>\n <p>Quadrante de transforma\u00e7\u00e3o digital: marketplaces, brand equity premium, customer centricity e capacita\u00e7\u00e3o de equipe.<\/p>\n <div class=\"metrics\">\n <div class=\"metric-box\"><strong>4<\/strong><span>Pilares<\/span><\/div>\n <div class=\"metric-box\"><strong>LTV+<\/strong><span>Foco<\/span><\/div>\n <\/div>\n <\/div>\n <\/article>\n\n \n <article class=\"case-card\">\n <div class=\"case-top\">\n <span class=\"case-number\">Case 06<\/span>\n <h3>Expans\u00e3o de canal sem conflito com parceiros comerciais<\/h3>\n <\/div>\n <div class=\"case-content\">\n <span class=\"tag\">Turismo<\/span>\n <h4>O desafio<\/h4>\n <p>Desenvolver venda direta ao consumidor final sem comprometer o relacionamento com as ag\u00eancias parceiras, respons\u00e1veis pela maior parte do faturamento.<\/p>\n <h4>A estrat\u00e9gia<\/h4>\n <p>Segmenta\u00e7\u00e3o de mercado e atua\u00e7\u00e3o complementar: mapeamento de portf\u00f3lio, identifica\u00e7\u00e3o de oportunidades n\u00e3o exploradas pelas ag\u00eancias e comunica\u00e7\u00e3o direta via CRM para um p\u00fablico com perfil distinto do canal indireto.<\/p>\n <div class=\"metrics\">\n <div class=\"metric-box\"><strong>90%<\/strong><span>Venda direta<\/span><\/div>\n <div class=\"metric-box\"><strong>CRM<\/strong><span>Canal direto<\/span><\/div>\n <\/div>\n <\/div>\n <\/article>\n <\/div>\n\n <div class=\"cases-note\" id=\"contato\">\n <div>\n <h3>Quer transformar sua opera\u00e7\u00e3o digital?<\/h3>\n <p>Estrat\u00e9gia, posicionamento e execu\u00e7\u00e3o para marcas que precisam organizar canais, crescer com consist\u00eancia e vender melhor.<\/p>\n <\/div>\n <a href=\"https:\/\/wa.me\/5511994751640\" target=\"_blank\" rel=\"noopener\" class=\"btn-whatsapp\" aria-label=\"Falar agora pelo WhatsApp\">Falar agora<\/a>\n <\/div>\n <\/section>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Cases de Sucesso | Paula Fran\u00e7a Cases de sucesso Estrat\u00e9gia digital que transforma canais em crescimento. Uma curadoria de projetos com foco em governan\u00e7a, posicionamento, expans\u00e3o de canais, branding e acelera\u00e7\u00e3o de vendas. Case 01 Governan\u00e7a digital e acelera\u00e7\u00e3o de vendas Outdoor sports O desafio Marca fragmentada entre canais diretos, distribuidores e marketplaces, com conflitos […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-640","page","type-page","status-publish","hentry"],"yoast_head":"\n<title>Cases - Consultoria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paulafranca.com.br\/en\/cases\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cases - Consultoria\" \/>\n<meta property=\"og:description\" content=\"Cases de Sucesso | Paula Fran\u00e7a Cases de sucesso Estrat\u00e9gia digital que transforma canais em crescimento. Uma curadoria de projetos com foco em governan\u00e7a, posicionamento, expans\u00e3o de canais, branding e acelera\u00e7\u00e3o de vendas. Case 01 Governan\u00e7a digital e acelera\u00e7\u00e3o de vendas Outdoor sports O desafio Marca fragmentada entre canais diretos, distribuidores e marketplaces, com conflitos […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/paulafranca.com.br\/en\/cases\/\" \/>\n<meta property=\"og:site_name\" content=\"Consultoria\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-17T17:47:34+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/paulafranca.com.br\\\/cases\\\/\",\"url\":\"https:\\\/\\\/paulafranca.com.br\\\/cases\\\/\",\"name\":\"Cases - Consultoria\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/paulafranca.com.br\\\/#website\"},\"datePublished\":\"2026-05-07T21:03:47+00:00\",\"dateModified\":\"2026-06-17T17:47:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/paulafranca.com.br\\\/cases\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/paulafranca.com.br\\\/cases\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/paulafranca.com.br\\\/cases\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/paulafranca.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cases\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/paulafranca.com.br\\\/#website\",\"url\":\"https:\\\/\\\/paulafranca.com.br\\\/\",\"name\":\"Consultoria\",\"description\":\"Transforme o seu neg\u00f3cio com estrat\u00e9gia, inova\u00e7\u00e3o e impacto real.\",\"publisher\":{\"@id\":\"https:\\\/\\\/paulafranca.com.br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/paulafranca.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/paulafranca.com.br\\\/#organization\",\"name\":\"Consultoria\",\"url\":\"https:\\\/\\\/paulafranca.com.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/paulafranca.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/paulafranca.com.br\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/512-1.png\",\"contentUrl\":\"https:\\\/\\\/paulafranca.com.br\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Consultoria\"},\"image\":{\"@id\":\"https:\\\/\\\/paulafranca.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n","yoast_head_json":{"title":"Cases - Consultoria","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/paulafranca.com.br\/en\/cases\/","og_locale":"en_US","og_type":"article","og_title":"Cases - Consultoria","og_description":"Cases de Sucesso | Paula Fran\u00e7a Cases de sucesso Estrat\u00e9gia digital que transforma canais em crescimento. Uma curadoria de projetos com foco em governan\u00e7a, posicionamento, expans\u00e3o de canais, branding e acelera\u00e7\u00e3o de vendas. Case 01 Governan\u00e7a digital e acelera\u00e7\u00e3o de vendas Outdoor sports O desafio Marca fragmentada entre canais diretos, distribuidores e marketplaces, com conflitos […]","og_url":"https:\/\/paulafranca.com.br\/en\/cases\/","og_site_name":"Consultoria","article_modified_time":"2026-06-17T17:47:34+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/paulafranca.com.br\/cases\/","url":"https:\/\/paulafranca.com.br\/cases\/","name":"Cases - Consultoria","isPartOf":{"@id":"https:\/\/paulafranca.com.br\/#website"},"datePublished":"2026-05-07T21:03:47+00:00","dateModified":"2026-06-17T17:47:34+00:00","breadcrumb":{"@id":"https:\/\/paulafranca.com.br\/cases\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/paulafranca.com.br\/cases\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/paulafranca.com.br\/cases\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/paulafranca.com.br\/"},{"@type":"ListItem","position":2,"name":"Cases"}]},{"@type":"WebSite","@id":"https:\/\/paulafranca.com.br\/#website","url":"https:\/\/paulafranca.com.br\/","name":"Consultoria","description":"Transforme o seu neg\u00f3cio com estrat\u00e9gia, inova\u00e7\u00e3o e impacto real.","publisher":{"@id":"https:\/\/paulafranca.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/paulafranca.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/paulafranca.com.br\/#organization","name":"Consultoria","url":"https:\/\/paulafranca.com.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/paulafranca.com.br\/#\/schema\/logo\/image\/","url":"https:\/\/paulafranca.com.br\/wp-content\/uploads\/2026\/04\/512-1.png","contentUrl":"https:\/\/paulafranca.com.br\/wp-content\/uploads\/2026\/04\/512-1.png","width":512,"height":512,"caption":"Consultoria"},"image":{"@id":"https:\/\/paulafranca.com.br\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/paulafranca.com.br\/en\/wp-json\/wp\/v2\/pages\/640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paulafranca.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/paulafranca.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/paulafranca.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paulafranca.com.br\/en\/wp-json\/wp\/v2\/comments?post=640"}],"version-history":[{"count":19,"href":"https:\/\/paulafranca.com.br\/en\/wp-json\/wp\/v2\/pages\/640\/revisions"}],"predecessor-version":[{"id":1073,"href":"https:\/\/paulafranca.com.br\/en\/wp-json\/wp\/v2\/pages\/640\/revisions\/1073"}],"wp:attachment":[{"href":"https:\/\/paulafranca.com.br\/en\/wp-json\/wp\/v2\/media?parent=640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}